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While leading digital marketing efforts globally for Fortune 500 companies like Estée Lauder, Revlon, and Nike Swan created memorable campaigns to change the way consumers feel about brands, and interact with them.
Evoking emotion to drive attention, Swan championed bold ideas including unexpected spokespeople like Colin Kaepernick for Nike or Gigi Gorgeous for Revlon, innovative technology, and pushing representation boundaries.
In this presentation, Swan shares lessons from her work, and how entrepreneurs can take advantage of the same ideas to grow their own brands and businesses.
Innovative platforms, mediums, and technologies constantly emerge disrupting the way we engage with our customers and tell our brand’s story.
As we continuously realign our approach, we can glean incredible lessons from the successful campaigns of the past, and apply those concepts to create relevant and meaningful marketing using the new tools at our disposal.
In this presentation, Swan provides tactical guidance on how brands of any size can create a relevant and agile strategy.
An impressive resume and corporate pedigree led Swan to managing the global digital marketing for billion-dollar retail brands like Revlon and Nike, but it would be her adoption of eCommerce and understanding the value and power of social platforms that would ignite her career.
As the world approaches 20 years with commonly used social media platforms, new platforms and technology continue to emerge. Swan’s approach to new platform adoption coupled with Swan’s creative DNA has allowed her to make magic, racking up over 3MM followers on the audio-first platform Clubhouse.
In this session, Swan discusses what it takes to adopt early and approach new technology with a beginner’s mind to unite teams, articulate a grand vision, and build an audience.
Videos
Swan Sit, a marketing guru and accomplished author, is one such visionary who has left an indelible mark in the world of marketing. In the ever-evolving landscape of marketing and business, the guidance of experts who understand the intricacies of the digital age is invaluable.
With a career spanning various industries and a passion for sharing her knowledge, Swan Sit has earned a reputation as a trusted authority in the field.
Swan Sit’s career in marketing is characterized by its versatility and adaptability. She has held influential roles in various industries, from fashion to tech and entertainment. Her journey is marked by a series of noteworthy positions and accomplishments, showcasing her dynamic expertise:
Swan Sit as a Thought Leader
Swan Sit’s dynamic career and thought leadership have left a significant impact on the field of marketing. Her ability to adapt to diverse industries and her innovative approach to branding and marketing have inspired marketers to think beyond the traditional and embrace creative, data-driven strategies.
Key takeaways from Swan Sit’s contributions to marketing include:
Conclusion
Swan’s remarkable journey from the world of art to the realms of technology, beauty, media, gaming, and music reflects her dynamic and innovative approach to marketing. Her expertise in branding, her thought leadership, and her passion for storytelling have made her a trusted authority in the field.
As a successful author and thought leader, She continues to inspire marketers and business professionals around the world. Her work serves as a testament to the ever-evolving nature of marketing and the power of creativity, adaptability, and data-driven decision-making in shaping brand identities and marketing strategies.
In the ever-changing landscape of marketing, Swan Sit’s influence will undoubtedly continue to guide and inspire future generations of marketing experts and authors. Swan was the Global Head of Digital Marketing at Nike, Estée Lauder, and Revlon.
She’s now a Creator with 3.7 million followers, with Forbes dubbing her The Queen of Clubhouse. She is a contemporary operator sitting at the intersection of corporate economics, digital transformation, and consumer attention. Swan is one of the most sought-after advisors and speakers in Web3.
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Author Books | Magazine Covers
Hanna Fitz stands as a beacon of reinvention and rebranding, guiding premium positioning for experts and bespoke brands. With over 12 years of illustrious experience as a consultant and coach, Hanna has garnered a reputation for her transformative insights, catering to luxury award-winning brands in diverse sectors across 5 continents globally. Through her captivating talks, […]
Kyle Lacy brings over 15 years of experience in content marketing with a slice of revenue. He is currently Chief Marketing Officer at Lessonly. Prior to joining Lessonly, Kyle held senior positions at OpenView, Salesforce and ExactTarget. He is also the author of three books, Twitter Marketing for Dummies, Social CRM for Dummies and Branding Yourself. The majority […]
Debbie Millman is a writer, designer, educator, artist, brand consultant and host of the podcast Design Matters. Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an illustrator, author, educator, curator, and host of the podcast Design Matters. […]
With a remarkable career spanning across two of the most influential platforms in the digital world, Jon Youshaei stands as a luminary figure in the realms of marketing and content creation. Recognized by Inc Magazine as the individual who has “cracked the code to going viral,” Jon’s journey has been nothing short of exceptional. Having […]
Howard A. Lim is a dynamic and esteemed figure in the realm of business and branding strategy, renowned for his unparalleled expertise and innovative approaches. As an award-winning strategist, prolific speaker, and trusted advisor to organizations worldwide, Howard has left an indelible mark on the industry landscape. With a passion for empowering entrepreneurs and businesses […]
Finding MY Virginity is the title of Caroline Ravenall forthcoming book which reflects her passion for creating future-fit business cultures and ennobling people to live more meaningful, courageous and impactful lives. Drawing on a strategic sales and leadership background of almost 10 years in Richard Branson’s Virgin Group and 15 years of business, coaching and […]
Lisa Tanzer journey to President of the $100 million optimistic lifestyle brand, Life is Good, started in 1990 when she joined the board of “Project Joy”, a small play therapy program for kids facing early childhood trauma in Boston. Today that little play group has evolved into The Life is Good Kids Foundation which positively […]
Maverick Carter, an entrepreneur and CEO, has significantly impacted the sports and media landscape and helped usher in a new era of athlete empowerment. As LeBron James’ longtime business partner and CEO of The SpringHill Company, Carter has channeled his passionate curiosity and determination to uplift others into building brands that develop authentic, award-winning content […]
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, and GE. In 2018, it merged with Sky word, the leading content marketing platform. The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius – […]
Erin Marcus is a dynamic force in the world of business coaching and speaking, dedicated to helping service professionals and entrepreneurs take control of their businesses and achieve remarkable success. With a no-nonsense approach, Erin equips her clients with the tools and strategies they need to save time, increase profitability, and ultimately take charge of […]
Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama […]
Music industry veteran Steve Jones takes you backstage to show you how the core strategies of AC/DC, Bob Marley, U2, Fleetwood Mac, and Run DMC can help you create a stronger, leaner, and more successful business. Everything you need to know to build a stronger business you can learn from the legends of rock and […]
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