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Keynote Topics
Allen has interviewed leading researchers in the field of creativity and talent development, ranging from Mihaly Csikszentmihalyi (the sociologist and bestselling author of Flow) to K. Anders Ericsson (the researcher who inspired Malcom Gladwell’s “10,000 hour rule”).
Gannett busts the myths around creativity and explains what science reveals about the latent creative potential in all of us. More importantly, he walks through actionable practices to unlock that potential.
For Allen’s book, he met with dozens of creative achievers ranging from Oscar and Tony winners Pasek and Paul, the co-creators of Dear Evan Hansen, La La Land, and The Greatest Showman; Nina Jacobson, the legendary producer of Crazy Rich Asians, The Hunger Games, and American Crime Story; to billionaires like David Rubenstein, the co-founder of Carlyle Group.
He unearthed four principles of creative discipline from these interviews that anyone can use to improve their creativity.
Pop culture references. Audience engagement. A few bad puns. Allen’s talks are known for waking people up (but, still, please don’t put him after lunch).
Some call it awkwardly charming. His mom just calls it charming. If you’re looking for a boring keynote, definitely do not book him as your speaker.
Videos
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, and GE. In 2018, it merged with Sky word, the leading content marketing platform.
The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius – it is not something you can be intentional or methodical about. Allen Gannett’s talk disproves this, explain how flashes of genius actually happen, and provide ways any creator can increase their odds of having one.
The talk is based on two years of research for Gannett’s book The Creative Curve. As part of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field.
Based on this, he found four patterns — The Four Laws of Creative Curve — that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett’s research and a look at how you can leverage it.
In a separate program, Allen Gannett explores the science of trends. Why do specific ideas take off when they do? Why do others rise then fall, causing businesses to come crashing down? Or why do some ideas fail but later work such as Apple’s first tablet computer flopping in the 90s but the iPad later ushering in the tablet era?
Based on two years of research for Gannett’s book The Creative Curve, the talk draws on dozens of interviews of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study creativity. A sneak peek into Gannett’s research, the talk provides an inside look at at how you can leverage it when it comes to understanding market behavior.
Gannett explores the neuroscience of how consumers are driven to trends that are a balance of the familiar and the novel. Consumers are fearful of ideas that are radically novel but also get bored with the overly familiar. This talk gives a clear-eyed assessment into how you can better understand consumer behavior and create products that capture attention—and market share.
His book The Creative Curve came out in 2018 from Penguin Random House. It has been featured on CNBC, Forbes, and numerous top podcasts, and has been translated into nine other languages. Most importantly, Allen Gannett was once a very pitiful runner-up on Wheel of Fortune.
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Dr. Darren Coleman is a globally recognized expert in brand experience management, specializing in helping service brands stay ahead of the curve by crafting and delivering exceptional customer experiences. With over two decades of experience in branding and marketing, Dr. Coleman has become a sought-after keynote speaker, author, and consultant, known for his deep insights […]
Finding MY Virginity is the title of Caroline Ravenall forthcoming book which reflects her passion for creating future-fit business cultures and ennobling people to live more meaningful, courageous and impactful lives. Drawing on a strategic sales and leadership background of almost 10 years in Richard Branson’s Virgin Group and 15 years of business, coaching and […]
Dr. Marcus Collins is an award-winning marketer, cultural translator, and best-selling author who has spent his career translating culture for brands and translating brands for culture. He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from […]
Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama […]
Scott Stratten is a powerhouse in the world of marketing, branding, and relationship-building, known for his disruptive and un-traditional approach. Named by Forbes as one of the top five social media influencers globally, Stratten is a leading voice in contemporary marketing. As the President of UnMarketing, Scott has dedicated his career to teaching businesses and […]
Barbara Niven has been one of Hollywood’s busiest actresses for over 30 years, and she says she is blessed and grateful to make a living does what she loves. During her career she has appeared in more than 100 film and TV roles, over 2500 TV & radio commercials, and as host in many shows […]
For more than 20 years, Marie Hale revolutionized small business marketing and sales in the Chicagoland area and nationally with her no-nonsense sales and marketing approaches and speeches. As her career and agency have evolved into one as an international change-maker, her personal story has made her journey something more than just success for herself […]
Shane Snow is a renowned keynote speaker, celebrated author, and esteemed entrepreneur whose expertise in high performance, culture, and teamwork has transformed organizations worldwide. As the co-founder of the content technology company Contently and an acclaimed journalist, Shane’s insights into the dynamics of collaboration and innovation have positioned him as a thought leader in today’s […]
Tom Goodwin is a dynamic and sought-after speaker who is at the forefront of innovation in marketing and artificial intelligence. With a career spanning over two decades, Tom has earned a reputation as a thought leader and visionary, constantly challenging the status quo and inspiring audiences around the world. His insights into the digital landscape […]
Jess Ekstrom is a dynamic and inspiring speaker who has captured the hearts and minds of audiences around the world with her powerful message of resilience, innovation, and purpose-driven leadership. As the founder of Headbands of Hope, a social enterprise that has donated over one million headbands to children battling cancer, Jess exemplifies the power […]
Kare Anderson is an Emmy-winning former NBC and Wall Street Journal reporter, now connective behavior speaker and columnist for Forbes and Huffington Post. Anderson’s TED talk on The Web of Humanity: Becoming an Opportunity Maker has already attracted over 1.3 million views. Her clients are as diverse as Salesforce, Novartis, S.F. Giants and The Skoll […]
Amy Jo Martin is not just a speaker; she’s a force of nature in the digital world. With her contagious energy and insightful perspective, she’s redefining how businesses engage with their audience in the digital age. As the founder and CEO of Digital Royalty, a sought-after keynote speaker, and bestselling author, Amy Jo is at […]
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