Steve Jones

  • Enfield, CT
  • Range USD On Request

Tagline: Branding Expert

Talent Highlights

  • Marketing and Branding Expert, Author of Brand Like A Rockstar and Start You Up

Music industry veteran Steve Jones takes you backstage to show you how the core strategies of AC/DC, Bob Marley, U2, Fleetwood Mac, and Run DMC can help you create a stronger, leaner, and more successful business. Everything you need to know to build a stronger business you can learn from the legends of rock and […]

Music industry veteran Steve Jones takes you backstage to show you how the core strategies of AC/DC, Bob Marley, U2, Fleetwood Mac, and Run DMC can help you create a stronger, leaner, and more successful business.

Everything you need to know to build a stronger business you can learn from the legends of rock and roll. In a presentation loaded with great music and entertaining stories, Steve brings a concert-like energy to every event.

Steve Jones is a 30-year music industry insider, one of the world’s leading radio programmers, and author of two highly-acclaimed business and marketing books, Brand Like a Rock Star and Start You Up.

Steve taps into his experiences in the music biz to illustrate what great businesses can learn from the legends of rock. He is based in Toronto, Canada, where he oversees brands and content for Stingray Radio, a global music, media, and technology company.

Steve Jones | Branding Expert

Gene Simmons of Kiss says, “Steve Jones knows a thing or two. Listen and take notes.”

Notorious rock star Alice Cooper says, “Steve gives you the insight of a rock ‘n roll veteran.”

Steve has created and guided winning media brands in the US, Canada, and the Caribbean.

He was recognized as International Radio Programmer of the Year at the 2014 Worldwide Radio Summit, and currently oversees 90+ radio brands in Canada as VP/Brands & Content with Newcap Radio.

Today Steve Jones is the SVP/Brands & Content for Stingray Radio. Stingray is the world’s 3rd largest distributor of music behind only Spotify and Apple. Over the course of more than three decades, Steve has led successful media brands in the US, Canada, and the Caribbean.

Along the way, he has had a unique front-row perspective on the rise (and sometimes fall) of countless rock stars. Those experiences form the basis for his two best-selling books, Brand Like a Rock Star and Start You Up.

Steve has worked alongside countless stars in music and observed how they strategically created passionate fan bases, built dedicated followings, and forged lasting and immensely profitable careers. He shows you how to apply those lessons to your business.

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Keynote Topics

Diversity, Equity, and Inclusion
Turn up the volume on diversity, equity, and inclusion! Steve will spend an interactive music-filled hour with your team, showcasing how amazing things can happen when organizations embrace DEI.

Steve will take your group on a musical journey to discover:

  • How a washed-up 70s hard rock band collaborated with an upstart hip hop act to revitalize their career and send hip hop into the mainstream.
  • Why an obvious mistake was left in one of classic rock’s greatest hits, and why it is is so important to give yourself permission to experiment… and even fail.
  • Where countless legendary bands went to soak in a special culture and create amazing music.
  • How Paul Simon went all-in on diversity and inclusion, even risking lives to do so.
  • The magical place in the deep south where Black and White worked as one at the height of America’s mid-60s racial unrest.

DEI is normally a dry topic that people find uncomfortable discussing. But using inspiring stories and an incredible soundtrack, Steve makes diversity, equity, inclusion, and all aspects of great culture, rock!

Based on Steve’s best-selling marketing book Brand Like a Rock Star, this keynote energizes, entertains, and educates. Through stories, songs, and videos, Steve leaves your team with some key takeaways such as:

  • The one thing even more important than quality to your business
  • The secret to staying consistent in changing times
  • How your company’s goals could be putting your success in jeopardy
  • How to use your competitor’s strengths against them in order to fuel your success

This high-energy presentation will leave your group charged up, and it can be highly customized to suit any industry, including financial services, entertainment, health care, and tech.

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