Steve Jones: Branding Expert
Business keynote speaker Steve Jones uses rock legends’ strategies to help organizations build stronger brands, drive growth, and create high-performance, customer-focused cultures.
Quick Facts:
- 30+ years as a music industry executive and radio programming leader
- SVP of Brands and Content at Stingray Radio
- Oversees 90+ radio brands across Canada
- Recognized as International Radio Programmer of the Year
- Formats:
Keynote Speaker, Business Strategist, Branding Expert
- Audiences:
Corporate leaders, marketing teams, sales organizations, and companies seeking to strengthen brand identity, customer engagement, and competitive positioning.
- Outcomes:
- Clear strategies to build strong, differentiated brands
- New perspectives on customer loyalty and audience engagement
- Actionable insights to drive growth and innovation
- Travels from: Enfield, CT
- **Fee range: On Request
Keynote Topics
Creating Culture That Rocks
Diversity, Equity, and Inclusion
Turn up the volume on diversity, equity, and inclusion! Steve will spend an interactive music-filled hour with your team, showcasing how amazing things can happen when organizations embrace DEI.
Steve will take your group on a musical journey to discover:
- How a washed-up 70s hard rock band collaborated with an upstart hip hop act to revitalize their career and send hip hop into the mainstream.
- Why an obvious mistake was left in one of classic rock’s greatest hits, and why it is is so important to give yourself permission to experiment… and even fail.
- Where countless legendary bands went to soak in a special culture and create amazing music.
- How Paul Simon went all-in on diversity and inclusion, even risking lives to do so.
- The magical place in the deep south where Black and White worked as one at the height of America’s mid-60s racial unrest.
DEI is normally a dry topic that people find uncomfortable discussing. But using inspiring stories and an incredible soundtrack, Steve makes diversity, equity, inclusion, and all aspects of great culture, rock!
Brand Like a Rock Star
Based on Steve’s best-selling marketing book Brand Like a Rock Star, this keynote energizes, entertains, and educates. Through stories, songs, and videos, Steve leaves your team with some key takeaways such as:
- The one thing even more important than quality to your business
- The secret to staying consistent in changing times
- How your company’s goals could be putting your success in jeopardy
- How to use your competitor’s strengths against them in order to fuel your success
This high-energy presentation will leave your group charged up, and it can be highly customized to suit any industry, including financial services, entertainment, health care, and tech.
Talent Short Bio
Steve Jones is a business keynote speaker, author, and music industry veteran who transforms lessons from iconic artists into powerful strategies for business success. With more than 30 years of experience, Steve has led and shaped media brands across the United States, Canada, and the Caribbean, earning recognition as one of the world’s top radio programmers.
Currently serving as SVP of Brands and Content at Stingray Radio, Steve oversees more than 90 radio brands and plays a key role in one of the largest global music distribution companies, alongside industry leaders like Spotify and Apple. His expertise in branding, audience engagement, and content strategy is grounded in real-world success across highly competitive markets.
Steve is the bestselling author of Brand Like a Rock Star and Start You Up, where he draws direct parallels between legendary artists such as AC/DC, Bob Marley, U2, Fleetwood Mac, and Run-DMC and world-class businesses. His keynote presentations combine storytelling, music, and actionable insights to show organizations how to build loyal audiences, differentiate their brand, and stay relevant in a changing marketplace.
Read Full Bio
Music industry veteran Steve Jones takes you backstage to show you how the core strategies of AC/DC, Bob Marley, U2, Fleetwood Mac, and Run DMC can help you create a stronger, leaner, and more successful business.
Everything you need to know to build a stronger business you can learn from the legends of rock and roll. In a presentation loaded with great music and entertaining stories, Steve brings a concert-like energy to every event.
Steve Jones is a 30-year music industry insider, one of the world’s leading radio programmers, and author of two highly-acclaimed business and marketing books, Brand Like a Rock Star and Start You Up.
Steve taps into his experiences in the music biz to illustrate what great businesses can learn from the legends of rock. He is based in Toronto, Canada, where he oversees brands and content for Stingray Radio, a global music, media, and technology company.
Gene Simmons of Kiss says, “Steve Jones knows a thing or two. Listen and take notes.”
Notorious rock star Alice Cooper says, “Steve gives you the insight of a rock ‘n roll veteran.”
Steve has created and guided winning media brands in the US, Canada, and the Caribbean.
He was recognized as International Radio Programmer of the Year at the 2014 Worldwide Radio Summit, and currently oversees 90+ radio brands in Canada as VP/Brands & Content with Newcap Radio.
Today Steve Jones is the SVP/Brands & Content for Stingray Radio. Stingray is the world’s 3rd largest distributor of music behind only Spotify and Apple. Over the course of more than three decades, Steve has led successful media brands in the US, Canada, and the Caribbean.
Along the way, he has had a unique front-row perspective on the rise (and sometimes fall) of countless rock stars. Those experiences form the basis for his two best-selling books, Brand Like a Rock Star and Start You Up.
Steve has worked alongside countless stars in music and observed how they strategically created passionate fan bases, built dedicated followings, and forged lasting and immensely profitable careers. He shows you how to apply those lessons to your business.
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