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Lisa Tanzer journey to President of the $100 million optimistic lifestyle brand, Life is Good, started in 1990 when she joined the board of “Project Joy”, a small play therapy program for kids facing early childhood trauma in Boston.
Today that little play group has evolved into The Life is Good Kids Foundation which positively impacts over 1 million kids per year by delivering Life is Good’s mission – to spread the power of optimism – through an integrated business and nonprofit model.
Lisa’s early career started in strategy consulting with PricewaterhouseCoopers. After attending business school, Lisa pursued a career in marketing with Gillette, Hasbro and Staples.
She later switched her focus to start-ups in the e-commerce, entertainment and education sectors. After a career growing both Fortune 500 and start-up consumer brands, Lisa Tanzer joined Life is Good as the Head of Marketing in 2015, and was honored to be promoted to President in 2016.
Lisa Tanzer | #1 Branding Expert
At a time when it’s easy to get consumed by the negativity, Life is Good’s products and social work serve as a daily reminder to focus on the good happening all around us.
Lisa Tanzer is continuing to grow the Life is Good business to deliver this simple, yet powerful message.
Lisa has always lived in the Boston area. She attended Tufts University and Harvard Business School and currently lives in Needham.
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Amani Duncan is an award-winning business leader, enchanting storyteller and featured keynote speaker who leaves an enduring and heartwarming mark in every room she’s in. She frequently speaks at advertising industry events, a constant guest on leading podcasts and has conducted interviews with culture-defining leaders and artists, including award-winning American film icon, author and activist […]
Howard A. Lim is a dynamic and esteemed figure in the realm of business and branding strategy, renowned for his unparalleled expertise and innovative approaches. As an award-winning strategist, prolific speaker, and trusted advisor to organizations worldwide, Howard has left an indelible mark on the industry landscape. With a passion for empowering entrepreneurs and businesses […]
As founder and CEO of Mindset Digital, Debra Jasper, Ph.D., applies her deep passion for powerful storytelling to helping professionals capture attention in a digital age. Debra has given talks to more than 50,000 professionals around the world, from the Australian Global Internet Conference to Sweden’s Schibsted Academy and the Ukrainian Council of Ministers. Today, […]
Ellie Doty epitomizes the fusion of marketing brilliance and brand innovation, boasting an illustrious 18+ year career that has left an indelible mark on iconic global brands. With a strategic acumen honed through her tenure with industry giants like KFC, Taco Bell, Chili’s, and Burger King, Ellie has navigated the intricate landscape of multi-location marketing […]
For over a decade, Dupé Aleru has navigated her unique professional journey, seamlessly blending her passion for speaking and content creation into a fulfilling career as a motivational speaker and content creator. From her humble beginnings as a classroom teacher to her current role as an influential voice in the realm of motivation and personal […]
Patrick Meyer is The CEO Futurist and Business 3.0 expert. He brings the insights of a winning CEO and c-level advisor for Fortune 500 companies coupled with the forward thinking capabilities of an active futurist building solutions in the emerging digital, mobile, social, e-commerce and generationally shifting world. He is a unique hybrid among c-level […]
Speaker, author, coach and cancer survivor Kara Adams shows women how to step into their true identity as glorious, empowered, magnificent beings. “Don’t let stories from your past keep you in the background and prevent you from living your purpose or achieving your dreams,” says Kara, who gives her audiences 5 Steps to Transformational Love […]
Having co-founded Veldskoen Shoes Nick Dreyer is privileged to have seen a business grow from a 2x2m office in Cape Town to a global footwear brand selling in 32 countries. It all started as a side hustle but with key strategies and a value set learned across his diverse career grew to be South Africa’s […]
Solly Moeng is an experienced professional Political journalist and Branding Speaker with a career that has seen him manage a variety of branding projects in various sectors and in countries spanning several continents. He is an established independent media professional with specialisation in Reputation Management, Stakeholder Engagement Strategies, Strategic Internal & External Communications, PR and […]
Dr. Jonah Berger, a distinguished professor at the Wharton School at the University of Pennsylvania, has carved a niche for himself as a global authority on marketing, innovation, and consumer behavior. With his extensive research on how products, services, and ideas gain popularity, Dr. Berger has influenced both academic circles and the business world. His […]
Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama […]
As the former Head of Innovation and Creativity at The Walt Disney Company, Duncan Wardle is a globally recognized expert in creative leadership and innovation. His extensive experience at one of the world’s most iconic brands has earned him a reputation as a thought leader in fostering a culture of innovation, design thinking, and disruptive […]
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