Zeynep Ton: Organizational Strategist
Quick Facts:
- Co-Founder and President - Good Jobs Institute
- Professor of the Practice - MIT Sloan School of Management
- Author of "The Good Jobs Strategy"
- Travels from: Cambridge, MA
- **Fee range: On Request
Keynote Topics
Good Jobs Strategy
Employees can also increase sales. They know things about their local customers that no centralized system can know. They know what the customers are asking for that the store or restaurant doesn’t have.
Of course, all this requires enough time to do the daily work and engage in improvement. Many low-wage employers think that increasing labor productivity means doing as much as possible with as few people as possible all working as quickly as possible.
But key aspects of great service can’t be speeded up. An IT system may find an answer quickly, but it can’t listen to the customer’s problem more quickly or with any empathy. Nor can thinking about improvement and experimenting with countermeasures be speeded up.
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