Allen Gannett: Marketing Innovator
- Highlights:
- Allen has spoken at events such as SXSW, Inbound, IAEE, Digital East, TEDx, The Internet Summit, Collision, and dozens of others.
- He’ll show how you can be more creative using actionable recommendations from his research and writing.
- Travels from: New York, NY
- **Fee range: On Request
Keynote Topics
PRACTICAL ADVICE FROM SCIENCE
Allen has interviewed leading researchers in the field of creativity and talent development, ranging from Mihaly Csikszentmihalyi (the sociologist and bestselling author of Flow) to K. Anders Ericsson (the researcher who inspired Malcom Gladwell’s “10,000 hour rule”).
Gannett busts the myths around creativity and explains what science reveals about the latent creative potential in all of us. More importantly, he walks through actionable practices to unlock that potential.
INSIGHTS FROM INTERVIEWS WITH LEADING CREATORS
For Allen’s book, he met with dozens of creative achievers ranging from Oscar and Tony winners Pasek and Paul, the co-creators of Dear Evan Hansen, La La Land, and The Greatest Showman; Nina Jacobson, the legendary producer of Crazy Rich Asians, The Hunger Games, and American Crime Story; to billionaires like David Rubenstein, the co-founder of Carlyle Group.
He unearthed four principles of creative discipline from these interviews that anyone can use to improve their creativity.
(A TOUCH) RIDICULOUS
Pop culture references. Audience engagement. A few bad puns. Allen’s talks are known for waking people up (but, still, please don’t put him after lunch).
Some call it awkwardly charming. His mom just calls it charming. If you’re looking for a boring keynote, definitely do not book him as your speaker.
Read Full Bio
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, and GE. In 2018, it merged with Sky word, the leading content marketing platform.
The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius – it is not something you can be intentional or methodical about. Allen Gannett’s talk disproves this, explain how flashes of genius actually happen, and provide ways any creator can increase their odds of having one.
The talk is based on two years of research for Gannett’s book The Creative Curve. As part of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field.
Based on this, he found four patterns — The Four Laws of Creative Curve — that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett’s research and a look at how you can leverage it.
In a separate program, Allen Gannett explores the science of trends. Why do specific ideas take off when they do? Why do others rise then fall, causing businesses to come crashing down? Or why do some ideas fail but later work such as Apple’s first tablet computer flopping in the 90s but the iPad later ushering in the tablet era?
Based on two years of research for Gannett’s book The Creative Curve, the talk draws on dozens of interviews of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study creativity. A sneak peek into Gannett’s research, the talk provides an inside look at at how you can leverage it when it comes to understanding market behavior.
Gannett explores the neuroscience of how consumers are driven to trends that are a balance of the familiar and the novel. Consumers are fearful of ideas that are radically novel but also get bored with the overly familiar. This talk gives a clear-eyed assessment into how you can better understand consumer behavior and create products that capture attention—and market share.
His book The Creative Curve came out in 2018 from Penguin Random House. It has been featured on CNBC, Forbes, and numerous top podcasts, and has been translated into nine other languages. Most importantly, Allen Gannett was once a very pitiful runner-up on Wheel of Fortune.
Contact us at Speakers Inc and follow us on Twitter
Allen Gannett | Creativity Innovation
Videos
Interest to Book? Send us your enquiry
No reviews available for this post.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
View further speakers
- (6)
Dr. Trisha Smith, affectionately known as Doc Trish, stands as a beacon of knowledge and inspiration in the realm of lifestyle medicine. With a background as a sports chiropractor serving celebrities and athletes, she has transitioned seamlessly into the role of Lifestyle Clinician. Her philosophy, succinctly captured in the methodology she developed – “Expand Your […]
- Travels from: San Diego, CA
- Workplace Wellness
- (16)
Donna Maine is an LA-based clean, corporate comedian and comedy writer (or less clean, depending on situation) who performs across the country. Her comedic insights run the gamut; including relationships, kids, medical background, and coping with middle-age in a post-millennial world. Donna has been bringing the laughter to all the major comedy clubs, the Burbank […]
- Travels from: Los Angeles, CA
- Comedian Performers
- (55)
DJ Stormy Monroe is a powerhouse on the turntables, known for her unmatched ability to captivate and energize any crowd. From commanding the SiriusXM stage at Essence Fest to being a mainstay in Atlanta’s underground EDM rave scene, Stormy’s versatility and electrifying performances make her one of the most dynamic mobile DJs in the business. […]
- Travels from: Atlanta, GA
- Mobile DJ
- (52)
Alli Webb is the co-Founder and Chief Creative Officer of Drybar, the nation’s leading blow dry bar offering customers no hair cuts and no hair color, just professional blow outs at an affordable price. After leaving the hair care workforce in 2005 to start a family, Alli looked for an opportunity to continue pursuing the […]
- Travels from: Los Angeles, CA
- Business Speakers
- (18)
- (5)
Brad Montgomery is an award-winning motivational speaker, happiness expert, and humorist who has captivated audiences across the globe. With a unique blend of humor, practical wisdom, and heartwarming stories, Brad inspires people to embrace happiness as a powerful tool for success. His dynamic presentations have made him a sought-after keynote speaker for corporate events, conferences, […]
- Travels from: Aurora, CO
- Happiness Speakers
- (65)
- (4)
With a transformative journey from debilitating stage fright to becoming an esteemed figure in broadcast journalism, Kerry Barrett stands as a beacon of inspiration for aspiring speakers and professionals alike. Over two decades, Kerry has etched her mark as an Emmy-award winning network news anchor, host, and reporter, honing her craft in the intense spotlight […]
- Travels from: New York, NY
- Event Emcee
- (37)
Dr. Vivienne Ming stands at the intersection of science, technology, and human potential. As a theoretical neuroscientist, delusional inventor, and demented author, she has dedicated her career to exploring how cutting-edge advancements can unlock and maximize human capacity. With a reputation for being one of the most innovative and thought-provoking speakers of our time, Dr. […]
- Travels from: Berkeley, CA
- Artificial Intelligence
- (62)
- Featured
Blake Leeper is not just a decorated Paralympian he is a force of nature defying expectations and redefining the limits of human potential. As an eight-time international medalist in Paralympic Track and Field, Blake has captured global attention not only for his remarkable athletic prowess but for his unrelenting spirit. He made history in June […]
- Travels from: Los Angeles, CA
- Adaptive Athletes
Disclaimer
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.
