Allen has interviewed leading researchers in the field of creativity and talent development, ranging from Mihaly Csikszentmihalyi (the sociologist and bestselling author of Flow) to K. Anders Ericsson (the researcher who inspired Malcom Gladwell’s “10,000 hour rule”).
Gannett busts the myths around creativity and explains what science reveals about the latent creative potential in all of us. More importantly, he walks through actionable practices to unlock that potential.
For Allen’s book, he met with dozens of creative achievers ranging from Oscar and Tony winners Pasek and Paul, the co-creators of Dear Evan Hansen, La La Land, and The Greatest Showman; Nina Jacobson, the legendary producer of Crazy Rich Asians, The Hunger Games, and American Crime Story; to billionaires like David Rubenstein, the co-founder of Carlyle Group.
He unearthed four principles of creative discipline from these interviews that anyone can use to improve their creativity.
Pop culture references. Audience engagement. A few bad puns. Allen’s talks are known for waking people up (but, still, please don’t put him after lunch).
Some call it awkwardly charming. His mom just calls it charming. If you’re looking for a boring keynote, definitely do not book him as your speaker.
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, and GE. In 2018, it merged with Sky word, the leading content marketing platform.
The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius – it is not something you can be intentional or methodical about. Allen Gannett’s talk disproves this, explain how flashes of genius actually happen, and provide ways any creator can increase their odds of having one.
The talk is based on two years of research for Gannett’s book The Creative Curve. As part of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field.
Based on this, he found four patterns — The Four Laws of Creative Curve — that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett’s research and a look at how you can leverage it.
In a separate program, Allen Gannett explores the science of trends. Why do specific ideas take off when they do? Why do others rise then fall, causing businesses to come crashing down? Or why do some ideas fail but later work such as Apple’s first tablet computer flopping in the 90s but the iPad later ushering in the tablet era?
Based on two years of research for Gannett’s book The Creative Curve, the talk draws on dozens of interviews of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study creativity. A sneak peek into Gannett’s research, the talk provides an inside look at at how you can leverage it when it comes to understanding market behavior.
Gannett explores the neuroscience of how consumers are driven to trends that are a balance of the familiar and the novel. Consumers are fearful of ideas that are radically novel but also get bored with the overly familiar. This talk gives a clear-eyed assessment into how you can better understand consumer behavior and create products that capture attention—and market share.
His book The Creative Curve came out in 2018 from Penguin Random House. It has been featured on CNBC, Forbes, and numerous top podcasts, and has been translated into nine other languages. Most importantly, Allen Gannett was once a very pitiful runner-up on Wheel of Fortune.
Contact us at Speakers Inc and follow us on Twitter
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
In order to view the below you must be logged in.
Dana Leong is a revolutionary musician, composer, and entertainer, known for his extraordinary fusion of jazz, classical, electronic, and hip-hop music. Leong’s expertise spans across multiple genres, transforming the way music is experienced by incorporating elements of technology and innovation. With an extensive background in both performance and composition, he is a two-time Grammy Award-winning […]
Sir Brian May, CBE, PhD, FRAS, stands as a towering figure in both the realms of music and science. As a founding member of the legendary rock band Queen, he has left an indelible mark on the music industry as a virtuoso guitarist, songwriter, producer, and performer. Beyond his musical achievements, Sir Brian May holds […]
Adam Braun is a distinguished figure renowned for his multifaceted expertise in professional upskilling, the future of work, and sustainability. As a New York Times bestselling author and prominent leader, he navigates the realms of entrepreneurship and philanthropy with unparalleled vision and impact. Currently serving as the CEO of Climate Club, Braun spearheads initiatives that […]
Henry Evans is the Founder and Managing Partner for Dynamic Results, LLC. In his career, Henry Evans has delivered more than 10,000 hours of Executive Coaching and also, more than 2000 hours of Change Management and Strategic Implementation services to clients. He applies the knowledge and experience gleaned from numerous successes and a failure in […]
As a Corporate Culture Specialist, Greg Hawks shapes environments where everyone gets to contribute their best daily! For two decades he has mentored leaders, developed teams, crafted culture and empowered employees. As a Keynote Speaker, he is an enthusiastic character. His style, wit and energy consistently capture the attention and imagination of audiences. His forward […]
Julie Smolyansky is the dynamic President and CEO of Lifeway Foods, a pioneering company in the production of kefir and probiotic-rich foods. At just 27 years old, she became the youngest female CEO of a publicly traded company, transforming Lifeway into a leader in the health and wellness industry. With her vision and leadership, the […]
Lisa Ling is the executive producer and host of This is Life with Lisa Ling on CNN. Lisa explores the scourge prescription pill addiction in Utah, the recent influx of women in North Dakota’s boomtown and a town in the rural Midwest where young men aspire to be priests. For five seasons prior, Ling executive produced and […]
Renowned as a favorite among Las Vegas locals, DJ Liz Clark is more than just a mobile DJ; she is a powerhouse of talent, ambition, and sheer charisma. With an infectious energy and a deep passion for music, Liz has built a reputation for crafting electrifying experiences that resonate with audiences of all ages. Whether […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission:
© All rights reserved 2025. Designed using Voxel
