What organization doesn’t want to create more sales?
But truly Remarkable organizations aren’t focused on increasing sales, they’re focused on creating raving fans.
Raving fans are people who
In this talk, Former Chick-fil-A Marketing VP David Salyers recounts Chick-fil-A’s biggest successes and shares the principles and strategies behind those successes that you can use to connect deeply with customers, who ultimately demand and fund your business growth.
How many businesses do you come across in a day that are just plain unremarkable? They have nothing unique that sets them apart from their competitors, and they exist only to extract value from their customers. To put it simply, there’s nothing about these types of organizations that’s worth remarking about.
But what if we could shift the paradigm? What if we could truly understand what makes certain businesses “remarkable” and apply those principles to our own organizations?
In this signature talk, David Salyers powerfully does just that. In “Remarkable,” David will walk through how the shift from extracting value from other people to creating value for other people can radically change your business and the impact it will make to your customers, employees, stakeholders and even your bottom line.
Exploring key themes on culture, values, and mission, “Remarkable” is an engaging and memorable speech that has the potential to impact you and your organization to the very core.
When businesses consider their customer experience strategy, they often focus on mitigating the negative experiences – making up for the slow service, apologizing for the inconsiderate employee, refunding for the lost order. By focusing only on the problems that need to be fixed, they set the bar at average or, at best, forgettable.
But there’s a new approach to customer experience, an approach that focuses on creating memorable positive experiences – “Remarkable moments” – instead of just fixing the negative ones. In this compelling talk, David will explore this paradigm shift and challenge the way your organization approaches hospitality and service, sharing about Chick-fil-A’s unique “Second Mile Service” strategy.
Using moving examples from Chick-fil-A Team Members across the country, he’ll expand on your opportunity to generate incredible ROI through creating daily Remarkable moments and will challenge you to see your business as not only an opportunity for monetization, but also for “moment-ization.”
David Salyers spent 37 years at Chick-fil-A most recently as Vice President of Marketing and co-authored Remarkable!, a guide to culture-driven business success.
As one of Chick-fil-A’s original marketing executives, he helped shape its iconic brand identity and customer-centric ethos. Known for his engaging storytelling and strategic insights, David now delivers inspiring keynotes on building raving fans, creating “moment-ized” experiences, and transitioning from extracting value to creating value for customers and employees.
David Salyers is a visionary leader, author, and marketing expert who played a pivotal role in shaping one of the most beloved brands in America: Chick-fil-A. As one of the original two marketing executives at Chick-fil-A, David spent an impressive 37 years in the company’s marketing department, most recently serving as Vice President. Throughout his career, he was instrumental in establishing the company’s renowned brand identity, customer-first philosophy, and culture of excellence.
With a passion for leadership, culture-building, and innovation, David has dedicated his career to helping organizations redefine their approach to business. His insights go beyond traditional marketing, focusing on purpose-driven leadership and how organizations can create meaningful impact through culture and customer experience. As a keynote speaker, David delivers compelling messages that challenge audiences to rethink their approach to business, leadership, and brand differentiation.
David Salyers’ impact at Chick-fil-A was monumental, helping to transform the company into a national powerhouse known for its customer loyalty, operational excellence, and innovative marketing strategies. He was a key figure in pioneering campaigns that positioned Chick-fil-A as more than just a fast-food brand, but as a cultural and customer-centric phenomenon. His work helped the company grow into a multi-billion-dollar enterprise while maintaining its commitment to its values and customer service.
In addition to his corporate success, David co-authored the book Remarkable! with Dr. Randy Ross, a guide to building businesses that stand out by creating value-driven, people-centered cultures. His insights from decades in the business world have made him a sought-after speaker for organizations looking to transform their corporate culture and marketing approach.
Hashtags:
#DavidSalyers #LeadershipSpeaker #MarketingExpert #ChickfilA #CorporateCulture #PurposeDrivenLeadership #CustomerExperience #BrandStrategy #KeynoteSpeaker #RemarkableBusiness
View All Speakers and follow us on Twitter
This keynote challenges leaders to reimagine business as a platform for impact, building remarkable cultures and meaningful brands that improve lives.
In this inspirational keynote, the speaker poses a bold question: What would the world look like if we dared to use business as a platform to improve people’s stories? He argues that the foundation of any great brand is a remarkable culture, one so authentic and inspirational that it naturally fuels brand value and loyalty.
True leadership, he suggests, is about more than profit; it’s about serving people in ways that leave them with moments worth remarking about. Meaningful brands, he emphasizes, hold a powerful competitive edge because they don’t just deliver products or services they create emotional value and improve the lives of those they touch.
The keynote envisions business not just as a vehicle for financial growth, but as a force for positive change. By focusing on creating value for customers, employees, and communities, organizations can build cultures so compelling that they spread like wildfire, inspiring both loyalty and advocacy.
00:00 – Opening question: What if business improved people’s stories?
00:20 – Great brands stem from remarkable cultures
00:45 – Leadership defined by improving lives and creating moments worth remarking about
01:15 – Why meaningful brands have a competitive edge
01:40 – Reframing goals: focus on creating value for others
02:05 – The power of inspirational cultures that spread beyond the organization
Yes, every engagement is tailored to the audience’s culture goals and industry context.Speakers Inc
Signature keynotes include Spark a Revolution, Remarkable, and Moment-ization, exploring culture, values, customer devotion, and leadership.Speakers Inc
Live US keynotes are approximately $20,001–$35,000, virtual sessions about $20,000, and international keynotes $50,001–$75,000
In order to view the below you must be logged in.
Alli Webb is the co-Founder and Chief Creative Officer of Drybar, the nation’s leading blow dry bar offering customers no hair cuts and no hair color, just professional blow outs at an affordable price. After leaving the hair care workforce in 2005 to start a family, Alli looked for an opportunity to continue pursuing the […]
Dr. Catriona Wallace is a globally recognized thought leader in artificial intelligence (AI), ethics, and digital transformation. A trailblazer in the tech industry, Dr. Wallace is one of the few women at the helm of an AI-driven enterprise, leading the charge to create technology that not only solves problems but also fosters positive societal impact. […]
Shep Hyken is an Award-winning Keynote Speaker and World-Renowned Keynote Speaker in Customer Service & Customer Experience. Shep has worked with the world’s best brands to help them build a culture centered around the customer. His presentations consistently get rave reviews for being engaging and informative. The National Speakers Association inducted Shep into it’s Hall […]
Bill Benjamin is not your typical motivational speaker. With a background deeply rooted in mathematics and computer science, he stumbled upon a transformative realization while working in the technology industry – the power of managing emotions. This epiphany led him on a journey to become a leading authority in Emotional Intelligence (EI), eventually co-founding the […]
Alex Goryachev is a globally recognized technology operations executive, a Wall Street Journal Bestselling author of “Fearless Innovation,” and an expert in advancing innovation culture and monetizing new technology. With over 20 years of experience in the industry, he has successfully commercialized emerging technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and […]
Amy Ashton is a force of comedic brilliance in the corporate world, renowned for her unique ability to blend humor with professional insight. With a career spanning over a decade, Amy has established herself as a sought-after conference comedian, known for her quick wit, engaging stage presence, and ability to tailor her performances to a […]
Natalia Bilbao is a renowned event host and emcee with over a decade of experience captivating audiences across diverse industries. Known for her energy, charisma, and bilingual proficiency in both English and Spanish, Natalie has established herself as a top choice for high-profile corporate, entertainment, and cultural events. Her ability to seamlessly engage with international […]
Dr. Dennis Cummins is an internationally-acclaimed speaker, trainer, and #1 Best Selling Author of Turning Terrible into Terrific. He has been sharing his real-world strategies for business mastery and leadership communication from the stage for more than a decade. His quick-witted, straight-talking, no-nonsense style offers an entertaining dose of reality with heart. Despite his successes […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission:
© All rights reserved 2025. Designed using Voxel
