What organization doesn’t want to create more sales?
But truly Remarkable organizations aren’t focused on increasing sales, they’re focused on creating raving fans.
Raving fans are people who
In this talk, Former Chick-fil-A Marketing VP David Salyers recounts Chick-fil-A’s biggest successes and shares the principles and strategies behind those successes that you can use to connect deeply with customers, who ultimately demand and fund your business growth.
How many businesses do you come across in a day that are just plain unremarkable? They have nothing unique that sets them apart from their competitors, and they exist only to extract value from their customers. To put it simply, there’s nothing about these types of organizations that’s worth remarking about.
But what if we could shift the paradigm? What if we could truly understand what makes certain businesses “remarkable” and apply those principles to our own organizations?
In this signature talk, David Salyers powerfully does just that. In “Remarkable,” David will walk through how the shift from extracting value from other people to creating value for other people can radically change your business and the impact it will make to your customers, employees, stakeholders and even your bottom line.
Exploring key themes on culture, values, and mission, “Remarkable” is an engaging and memorable speech that has the potential to impact you and your organization to the very core.
When businesses consider their customer experience strategy, they often focus on mitigating the negative experiences – making up for the slow service, apologizing for the inconsiderate employee, refunding for the lost order. By focusing only on the problems that need to be fixed, they set the bar at average or, at best, forgettable.
But there’s a new approach to customer experience, an approach that focuses on creating memorable positive experiences – “Remarkable moments” – instead of just fixing the negative ones. In this compelling talk, David will explore this paradigm shift and challenge the way your organization approaches hospitality and service, sharing about Chick-fil-A’s unique “Second Mile Service” strategy.
Using moving examples from Chick-fil-A Team Members across the country, he’ll expand on your opportunity to generate incredible ROI through creating daily Remarkable moments and will challenge you to see your business as not only an opportunity for monetization, but also for “moment-ization.”
David Salyers spent 37 years at Chick-fil-A most recently as Vice President of Marketing and co-authored Remarkable!, a guide to culture-driven business success.
As one of Chick-fil-A’s original marketing executives, he helped shape its iconic brand identity and customer-centric ethos. Known for his engaging storytelling and strategic insights, David now delivers inspiring keynotes on building raving fans, creating “moment-ized” experiences, and transitioning from extracting value to creating value for customers and employees.
David Salyers is a visionary leader, author, and marketing expert who played a pivotal role in shaping one of the most beloved brands in America: Chick-fil-A. As one of the original two marketing executives at Chick-fil-A, David spent an impressive 37 years in the company’s marketing department, most recently serving as Vice President. Throughout his career, he was instrumental in establishing the company’s renowned brand identity, customer-first philosophy, and culture of excellence.
With a passion for leadership, culture-building, and innovation, David has dedicated his career to helping organizations redefine their approach to business. His insights go beyond traditional marketing, focusing on purpose-driven leadership and how organizations can create meaningful impact through culture and customer experience. As a keynote speaker, David delivers compelling messages that challenge audiences to rethink their approach to business, leadership, and brand differentiation.
David Salyers’ impact at Chick-fil-A was monumental, helping to transform the company into a national powerhouse known for its customer loyalty, operational excellence, and innovative marketing strategies. He was a key figure in pioneering campaigns that positioned Chick-fil-A as more than just a fast-food brand, but as a cultural and customer-centric phenomenon. His work helped the company grow into a multi-billion-dollar enterprise while maintaining its commitment to its values and customer service.
In addition to his corporate success, David co-authored the book Remarkable! with Dr. Randy Ross, a guide to building businesses that stand out by creating value-driven, people-centered cultures. His insights from decades in the business world have made him a sought-after speaker for organizations looking to transform their corporate culture and marketing approach.
Hashtags:
#DavidSalyers #LeadershipSpeaker #MarketingExpert #ChickfilA #CorporateCulture #PurposeDrivenLeadership #CustomerExperience #BrandStrategy #KeynoteSpeaker #RemarkableBusiness
View All Speakers and follow us on Twitter
This keynote challenges leaders to reimagine business as a platform for impact, building remarkable cultures and meaningful brands that improve lives.
In this inspirational keynote, the speaker poses a bold question: What would the world look like if we dared to use business as a platform to improve people’s stories? He argues that the foundation of any great brand is a remarkable culture, one so authentic and inspirational that it naturally fuels brand value and loyalty.
True leadership, he suggests, is about more than profit; it’s about serving people in ways that leave them with moments worth remarking about. Meaningful brands, he emphasizes, hold a powerful competitive edge because they don’t just deliver products or services they create emotional value and improve the lives of those they touch.
The keynote envisions business not just as a vehicle for financial growth, but as a force for positive change. By focusing on creating value for customers, employees, and communities, organizations can build cultures so compelling that they spread like wildfire, inspiring both loyalty and advocacy.
00:00 – Opening question: What if business improved people’s stories?
00:20 – Great brands stem from remarkable cultures
00:45 – Leadership defined by improving lives and creating moments worth remarking about
01:15 – Why meaningful brands have a competitive edge
01:40 – Reframing goals: focus on creating value for others
02:05 – The power of inspirational cultures that spread beyond the organization
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
Yes, every engagement is tailored to the audience’s culture goals and industry context.Speakers Inc
Signature keynotes include Spark a Revolution, Remarkable, and Moment-ization, exploring culture, values, customer devotion, and leadership.Speakers Inc
Live US keynotes are approximately $20,001–$35,000, virtual sessions about $20,000, and international keynotes $50,001–$75,000
In order to view the below you must be logged in.
Michelle Lee is a trailblazing AI keynote speaker, renowned technology strategist, and leadership expert who is shaping the future of artificial intelligence and digital transformation. As the founder and CEO of Obsidian Strategies, she has carved out a niche in guiding organizations through the complexities of AI adoption, ethical implementation, and future-ready leadership. With a […]
Mark Divine stands as a beacon of resilience, leadership, and mental toughness in the realm of personal development and leadership training. As the founder and CEO of SEALFIT, a renowned leadership and peak performance academy, Mark has dedicated his life to empowering individuals to unleash their full potential. With his multifaceted background as a former […]
Lisa X Walden is a trailblazer in workplace transformation, celebrated for her ability to create people-first cultures that inspire collaboration, innovation, and purpose. As a renowned speaker, consultant, and co-founder of Good Company Consulting, Lisa empowers organizations to rethink their strategies, prioritize authenticity, and eliminate the “Sunday scaries.” Her dynamic presentations blend actionable insights with […]
Tamron Hall, a two-time Emmy®-winning journalist, author, producer, trailblazing media personality, and empowering advocate, stands as a beacon of inspiration and change in the realm of transformative conversations. With a magnetic presence and a resonant voice, Hall captivates diverse audiences worldwide, embodying triumph over adversity, unwavering resilience, and a steadfast commitment to empowering others. Tamron […]
Barbara Niven has been one of Hollywood’s busiest actresses for over 30 years, and she says she is blessed and grateful to make a living does what she loves. During her career she has appeared in more than 100 film and TV roles, over 2500 TV & radio commercials, and as host in many shows […]
Dina Demetrius has spent over two decades at the forefront of broadcast journalism and live event hosting, making her one of the most experienced professionals in the industry. As a well-respected news anchor and correspondent, she has graced major networks, including CBS News, PBS, and others, delivering top-tier journalism with poise and professionalism. Her rich […]
Dr. Trisha Smith, affectionately known as Doc Trish, stands as a beacon of knowledge and inspiration in the realm of lifestyle medicine. With a background as a sports chiropractor serving celebrities and athletes, she has transitioned seamlessly into the role of Lifestyle Clinician. Her philosophy, succinctly captured in the methodology she developed – “Expand Your […]
As the founder and owner of Follow Your Heart, LLC., Stephanie Battaglino is an internationally recognized speaker, workshop presenter, trainer, author, coach, and workplace diversity, equity, and inclusion consultant. A major voice in the LGBTQ+ workplace equality movement with emphasis on transgender and non-binary individuals, Stephanie casts a bright light on all of the pertinent […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission:
© All rights reserved 2025. Designed using Voxel
