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Keynote Topics
What organization doesn’t want to create more sales?
But truly Remarkable organizations aren’t focused on increasing sales, they’re focused on creating raving fans.
Raving fans are people who
In this talk, Former Chick-fil-A Marketing VP David Salyers recounts Chick-fil-A’s biggest successes and shares the principles and strategies behind those successes that you can use to connect deeply with customers, who ultimately demand and fund your business growth.
How many businesses do you come across in a day that are just plain unremarkable? They have nothing unique that sets them apart from their competitors, and they exist only to extract value from their customers. To put it simply, there’s nothing about these types of organizations that’s worth remarking about.
But what if we could shift the paradigm? What if we could truly understand what makes certain businesses “remarkable” and apply those principles to our own organizations?
In this signature talk, David Salyers powerfully does just that. In “Remarkable,” David will walk through how the shift from extracting value from other people to creating value for other people can radically change your business and the impact it will make to your customers, employees, stakeholders and even your bottom line.
Exploring key themes on culture, values, and mission, “Remarkable” is an engaging and memorable speech that has the potential to impact you and your organization to the very core.
When businesses consider their customer experience strategy, they often focus on mitigating the negative experiences – making up for the slow service, apologizing for the inconsiderate employee, refunding for the lost order. By focusing only on the problems that need to be fixed, they set the bar at average or, at best, forgettable.
But there’s a new approach to customer experience, an approach that focuses on creating memorable positive experiences – “Remarkable moments” – instead of just fixing the negative ones. In this compelling talk, David will explore this paradigm shift and challenge the way your organization approaches hospitality and service, sharing about Chick-fil-A’s unique “Second Mile Service” strategy.
Using moving examples from Chick-fil-A Team Members across the country, he’ll expand on your opportunity to generate incredible ROI through creating daily Remarkable moments and will challenge you to see your business as not only an opportunity for monetization, but also for “moment-ization.”
David Salyers is a visionary leader, author, and marketing expert who played a pivotal role in shaping one of the most beloved brands in America: Chick-fil-A. As one of the original two marketing executives at Chick-fil-A, David spent an impressive 37 years in the company’s marketing department, most recently serving as Vice President. Throughout his […]
David Salyers is a visionary leader, author, and marketing expert who played a pivotal role in shaping one of the most beloved brands in America: Chick-fil-A. As one of the original two marketing executives at Chick-fil-A, David spent an impressive 37 years in the company’s marketing department, most recently serving as Vice President. Throughout his career, he was instrumental in establishing the company’s renowned brand identity, customer-first philosophy, and culture of excellence.
With a passion for leadership, culture-building, and innovation, David has dedicated his career to helping organizations redefine their approach to business. His insights go beyond traditional marketing, focusing on purpose-driven leadership and how organizations can create meaningful impact through culture and customer experience. As a keynote speaker, David delivers compelling messages that challenge audiences to rethink their approach to business, leadership, and brand differentiation.
Description
David Salyers’ impact at Chick-fil-A was monumental, helping to transform the company into a national powerhouse known for its customer loyalty, operational excellence, and innovative marketing strategies. He was a key figure in pioneering campaigns that positioned Chick-fil-A as more than just a fast-food brand, but as a cultural and customer-centric phenomenon. His work helped the company grow into a multi-billion-dollar enterprise while maintaining its commitment to its values and customer service.
In addition to his corporate success, David co-authored the book Remarkable! with Dr. Randy Ross, a guide to building businesses that stand out by creating value-driven, people-centered cultures. His insights from decades in the business world have made him a sought-after speaker for organizations looking to transform their corporate culture and marketing approach.
Beyond his work in marketing, David is deeply passionate about leadership development. He believes that great businesses don’t just focus on profit—they prioritize purpose, people, and passion. His presentations challenge audiences to think beyond conventional business models and embrace an approach that fosters engagement, customer devotion, and long-term success. Drawing from his extensive experience, David provides real-world examples and actionable strategies that leaders can implement to cultivate an inspired workplace and remarkable brand presence.
Why Event Planners Should Book David Salyers
David Salyers is not just a speaker—he is an experienced leader with real-world insights that resonate across industries. His ability to connect with audiences through engaging storytelling, humor, and deep business acumen makes him an exceptional keynote speaker for corporate events, leadership summits, and marketing conferences. Whether addressing CEOs, entrepreneurs, or marketing professionals, David offers practical and inspiring strategies that challenge conventional thinking and encourage transformation.
Event planners seeking a speaker who delivers a high-impact, purpose-driven message will find David to be an invaluable addition to their lineup. His presentations are tailored to inspire and equip business leaders with the tools needed to create exceptional cultures, brands, and customer experiences. With a wealth of knowledge and a passion for empowering leaders, David’s talks leave audiences energized, motivated, and ready to implement meaningful change.
Summary
David Salyers’ distinguished career at Chick-fil-A and his expertise in marketing, leadership, and corporate culture make him a premier speaker for organizations seeking transformation. His focus on purpose-driven leadership and brand differentiation provides audiences with actionable insights to create remarkable businesses. As a seasoned executive, author, and speaker, David continues to inspire and equip leaders to build organizations that leave a lasting impact.
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Sylvie di Giusto is a renowned keynote speaker, author, and executive coach who has captivated audiences around the world with her profound insights into leadership, emotional intelligence, and personal branding. With a career spanning over two decades, Sylvie has become a trusted advisor to executives and professionals seeking to enhance their leadership capabilities and emotional […]
Bethany Hamilton, a name synonymous with resilience and triumph, has captivated the world with her incredible journey of overcoming adversity. Best known for her remarkable story of survival and perseverance following a shark attack that left her with one arm, Bethany has transformed her personal challenges into a platform for motivating and inspiring others. As […]
Tom Stebbins is not just an event emcee; he’s an international entertainer, speaker, emcee, and auctioneer who has captivated audiences across the globe, from the vibrant streets of Madrid to the serene vineyards of the Napa Valley. With a dynamic stage presence, a quick wit, and a passion for creating memorable experiences, Tom Stebbins brings […]
Dubbed as one of “electronica’s shining lights” in 2007 by KARMA Magazine, DJ Syrena has been rocking dancefloors’ in the U.S. and internationally since late 1999. A consummate beat mixer who cut her own groove in the pulsating energy of the Los Angeles nightlife scene, Syrena’s sound is bold, sexy and confident. She is a […]
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There are few individuals who possess the captivating presence, eloquence, and global perspective of Ilia Calderón. Renowned for her remarkable career as a journalist and news anchor, Calderón seamlessly transitions her talents to the stage, commanding audiences with her poise, intelligence, and engaging demeanor. With a wealth of experience spanning various media platforms and an […]
Ken Okel understands the importance of performing at a high level every day, having worked in broadcast news. Today, as a motivational keynote speaker, audiences enjoy his creative solutions to their problems. (WPBF, WSPA, WSIL, KAET, and the Cable Ace Award Winning Fort Collins Evening News), hurricane relief (Wilma, Frances, and Jean), and professional ballet (not a […]
James Lawrence, widely recognized as the Iron Cowboy, stands as a testament to human endurance and the power of determination. Renowned for his astonishing feat of completing 50 Ironman-distance triathlons in 50 consecutive days across 50 states, James Lawrence transcends the boundaries of physical achievement. His journey from a humble beginning in Calgary, Alberta, to […]
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