What organization doesn’t want to create more sales?
But truly Remarkable organizations aren’t focused on increasing sales, they’re focused on creating raving fans.
Raving fans are people who
In this talk, Former Chick-fil-A Marketing VP David Salyers recounts Chick-fil-A’s biggest successes and shares the principles and strategies behind those successes that you can use to connect deeply with customers, who ultimately demand and fund your business growth.
How many businesses do you come across in a day that are just plain unremarkable? They have nothing unique that sets them apart from their competitors, and they exist only to extract value from their customers. To put it simply, there’s nothing about these types of organizations that’s worth remarking about.
But what if we could shift the paradigm? What if we could truly understand what makes certain businesses “remarkable” and apply those principles to our own organizations?
In this signature talk, David Salyers powerfully does just that. In “Remarkable,” David will walk through how the shift from extracting value from other people to creating value for other people can radically change your business and the impact it will make to your customers, employees, stakeholders and even your bottom line.
Exploring key themes on culture, values, and mission, “Remarkable” is an engaging and memorable speech that has the potential to impact you and your organization to the very core.
When businesses consider their customer experience strategy, they often focus on mitigating the negative experiences – making up for the slow service, apologizing for the inconsiderate employee, refunding for the lost order. By focusing only on the problems that need to be fixed, they set the bar at average or, at best, forgettable.
But there’s a new approach to customer experience, an approach that focuses on creating memorable positive experiences – “Remarkable moments” – instead of just fixing the negative ones. In this compelling talk, David will explore this paradigm shift and challenge the way your organization approaches hospitality and service, sharing about Chick-fil-A’s unique “Second Mile Service” strategy.
Using moving examples from Chick-fil-A Team Members across the country, he’ll expand on your opportunity to generate incredible ROI through creating daily Remarkable moments and will challenge you to see your business as not only an opportunity for monetization, but also for “moment-ization.”
David Salyers spent 37 years at Chick-fil-A most recently as Vice President of Marketing and co-authored Remarkable!, a guide to culture-driven business success.
As one of Chick-fil-A’s original marketing executives, he helped shape its iconic brand identity and customer-centric ethos. Known for his engaging storytelling and strategic insights, David now delivers inspiring keynotes on building raving fans, creating “moment-ized” experiences, and transitioning from extracting value to creating value for customers and employees.
David Salyers is a visionary leader, author, and marketing expert who played a pivotal role in shaping one of the most beloved brands in America: Chick-fil-A. As one of the original two marketing executives at Chick-fil-A, David spent an impressive 37 years in the company’s marketing department, most recently serving as Vice President. Throughout his career, he was instrumental in establishing the company’s renowned brand identity, customer-first philosophy, and culture of excellence.
With a passion for leadership, culture-building, and innovation, David has dedicated his career to helping organizations redefine their approach to business. His insights go beyond traditional marketing, focusing on purpose-driven leadership and how organizations can create meaningful impact through culture and customer experience. As a keynote speaker, David delivers compelling messages that challenge audiences to rethink their approach to business, leadership, and brand differentiation.
David Salyers’ impact at Chick-fil-A was monumental, helping to transform the company into a national powerhouse known for its customer loyalty, operational excellence, and innovative marketing strategies. He was a key figure in pioneering campaigns that positioned Chick-fil-A as more than just a fast-food brand, but as a cultural and customer-centric phenomenon. His work helped the company grow into a multi-billion-dollar enterprise while maintaining its commitment to its values and customer service.
In addition to his corporate success, David co-authored the book Remarkable! with Dr. Randy Ross, a guide to building businesses that stand out by creating value-driven, people-centered cultures. His insights from decades in the business world have made him a sought-after speaker for organizations looking to transform their corporate culture and marketing approach.
Hashtags:
#DavidSalyers #LeadershipSpeaker #MarketingExpert #ChickfilA #CorporateCulture #PurposeDrivenLeadership #CustomerExperience #BrandStrategy #KeynoteSpeaker #RemarkableBusiness
View All Speakers and follow us on Twitter
This keynote challenges leaders to reimagine business as a platform for impact, building remarkable cultures and meaningful brands that improve lives.
In this inspirational keynote, the speaker poses a bold question: What would the world look like if we dared to use business as a platform to improve people’s stories? He argues that the foundation of any great brand is a remarkable culture, one so authentic and inspirational that it naturally fuels brand value and loyalty.
True leadership, he suggests, is about more than profit; it’s about serving people in ways that leave them with moments worth remarking about. Meaningful brands, he emphasizes, hold a powerful competitive edge because they don’t just deliver products or services they create emotional value and improve the lives of those they touch.
The keynote envisions business not just as a vehicle for financial growth, but as a force for positive change. By focusing on creating value for customers, employees, and communities, organizations can build cultures so compelling that they spread like wildfire, inspiring both loyalty and advocacy.
00:00 – Opening question: What if business improved people’s stories?
00:20 – Great brands stem from remarkable cultures
00:45 – Leadership defined by improving lives and creating moments worth remarking about
01:15 – Why meaningful brands have a competitive edge
01:40 – Reframing goals: focus on creating value for others
02:05 – The power of inspirational cultures that spread beyond the organization
Yes, every engagement is tailored to the audience’s culture goals and industry context.Speakers Inc
Signature keynotes include Spark a Revolution, Remarkable, and Moment-ization, exploring culture, values, customer devotion, and leadership.Speakers Inc
Live US keynotes are approximately $20,001–$35,000, virtual sessions about $20,000, and international keynotes $50,001–$75,000
In order to view the below you must be logged in.
Michael Tchong unique approach to decoding the future has positioned him as a preeminent trend-spotter and an influential figure in the realms of technology and entrepreneurship. With a distinct passion for staying ahead of emerging waves, Michael has established four successful startups, each leaving an indelible mark on their respective industries. His unwavering advocacy for […]
With a distinguished career marked by profound insights and a commitment to empowering audiences, Dr. Robert Genetski stands as a guiding force in understanding the economic trends that shape our future. Dr. Robert Genetski is not just an economist; he is a visionary with a keen ability to foresee the economic currents that will define […]
Jeanne Bliss is a transformative force in customer experience, renowned for her ability to guide organizations toward becoming their best selves. With a clear and actionable framework, she helps businesses build lasting, meaningful connections with their customers. Over her decades-long career, Jeanne has pioneered the path of customer loyalty and experience, showing companies how to […]
Hoan Do is an award-winning inspirational speaker, author, and a city finalist on NBC’s hit show, American Ninja Warrior. Known for his engaging and impactful presentations, Hoan has dedicated his career to empowering young people to overcome obstacles, embrace challenges, and create momentum in their lives. His book, Creating Momentum in Your Life, has inspired […]
Kondo Simfukwe, an acclaimed event emcee renowned for his dynamic presence, charismatic stage persona, and unparalleled ability to elevate any occasion. For over 12 years, Kondo has had the honor of standing on many stages to facilitate the relationship between the stars and the audience. Armed with cross-cultural experiences, a curiosity about people, an adaptability […]
Gregory Offner is a multi-talented individual, with a passion for entertaining and educating others. His keynotes, workshops, and corporate consulting engagements help the worlds leading organizations create high performing, highly fulfilled leaders. Prior to this work, Greg led global sales and marketing efforts for several Fortune 100 organizations; brokered complex Risk Management and Insurance programs for large […]
As one of the most dynamic and successful figures in the world of real estate, Fredrik Eklund embodies the essence of sales excellence and entrepreneurial prowess. Renowned as the number one broker, star of “Million Dollar Listing,” and bestselling author of “The Sell,” Fredrik Eklund has consistently set the bar high in the realms of […]
Alencia Johnson is a dynamic voice in social justice and culture change, with over a decade of experience at the forefront of activism, politics, corporate strategy, and entertainment. A trailblazer in integrating these cultural cornerstones, Alencia has built a reputation as a transformational leader who drives action through storytelling and advocacy. From campaign stages to […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission:
© All rights reserved 2025. Designed using Voxel
