Bruce Turkel

  • Miami, FL
  • Fees* $20,001 - $35,000

Tagline: Sales Speaker

Talent Highlights

  • Compelling Branding Insights: With over 30 years of experience in the advertising industry, Bruce Turkel offers unparalleled expertise in crafting compelling brand narratives that resonate with audiences. His talks delve deep into the psychology of branding, providing audiences with actionable insights on how to create authentic connections with their customers and differentiate themselves in competitive markets.
  • Customer-Centric Approach: Bruce’s overarching theme, “it’s all about them,” challenges conventional thinking by urging businesses to shift their focus from products to customers. Through engaging anecdotes and practical examples, Bruce demonstrates the power of customer-centricity in driving brand loyalty and fostering long-term success.
  • Innovative Thinking: As a passionate advocate for creativity and innovation, Bruce empowers audiences to embrace a culture of innovation within their organizations. Drawing from his extensive experience in advertising, Bruce shares proven strategies for fostering creativity, breaking through creative blocks, and driving innovation at every level of the organization.
  • Dynamic Presentation Style: Renowned for his captivating stage presence and engaging delivery, Bruce Turkel combines humor, wit, and musical talent to create memorable and impactful presentations. Whether he’s sharing thought-provoking ideas or jamming on his harmonica, Bruce keeps audiences on the edge of their seats from start to finish.
  • Thought Leadership: Bruce’s influence extends beyond the stage, as evidenced by his regular appearances in top-tier media outlets and his status as a go-to expert for commentary on branding and marketing trends. Event planners can trust that booking Bruce Turkel will not only provide attendees with valuable insights but also elevate the credibility and prestige of their event.

Keynote Topics

Whatever our circumstances, we inevitably find ourselves asking, “Is that all there is?”

That’s what happened to me. Then I went on a discovery mission, starting with this book.

What’s the book about? It’s about each and every one of us. You and me. And everyone else who’s wondered what to do next with the rest of our lives…

What does this mean for you?

Now is the best time to move, to act, to change.

Now is the best time to prove that you don’t have to be defined by what you’ve done but instead by what you’re yet to accomplish.

Now is the best time to prove that not only must the show go on, but that you’re exactly the right person to make that happen.

Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.

Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.

Success today requires you to turn the lens around and focus relentlessly on your customer.

Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.

Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future.

And your audiences will discover:

  • How to uncover the motivations of today’s consumer.
  • The real leadership difference between features and benefits.
  • Anymore and what has taken its place.
  • The critical difference between content and context, and how it can multiply your sales.
  • The special sales secrets that are hidden in plain sight.
  • Why the traditional “Speeds & Feeds” sales strategy does not work anymore.

Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.

In this talk, your audiences will discover:

  • Why your brand is not about your company and why understanding this matters more than anything else you do.
  • The critical secret to move your brand from company-centric to consumer-centric.
  • How to determine your authentic truth and why it’s more important than the function of your products or services.

BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three.

Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”

In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence. 

While they’re laughing, your audiences will also be learning:

  • The three universal branding myths that are holding your company back.
  • The simple difference that sets all great brands apart, and
  • How to develop this game-changing difference for your brand.

You don’t need social media. You don’t need a website. You don’t need mobile applications. You need a strategy. But before you create noise, you’ve got to know what you’re creating noise about and why anyone should care.

Bruce shows his audiences exactly how to build their brands online. He will show you how to take the best tools, tips, and techniques from the analog world and move them online where they will generate global interest and response.

Your audiences will discover:

  • Why an unfocused online presence is like a tree falling in a forest.
  • The danger of GMOOTs and how to avoid their traps.
  • How to build a powerful brand that will make a difference online.
  • How to tailor your message for each of the different social media.
  • How to get the most bang for your buck and increase the echo effect.


(1 reviews)




Bruce Turkel is a dynamic and sought-after speaker renowned for his expertise in branding, creativity, innovation, and leadership. With over three decades of experience in the advertising industry, Bruce has honed his skills as a captivating presenter who delivers actionable insights with humor and flair. His overarching theme, “it’s all about them,” challenges audiences to […]

Bruce Turkel is a dynamic and sought-after speaker renowned for his expertise in branding, creativity, innovation, and leadership. With over three decades of experience in the advertising industry, Bruce has honed his skills as a captivating presenter who delivers actionable insights with humor and flair. His overarching theme, “it’s all about them,” challenges audiences to shift their focus from products to customers, unlocking their creative potential in the process. An accomplished harmonica player, Bruce adds an extra dimension to his presentations, infusing them with energy and memorable moments.

Bruce Turkel | Sales Leadership

Expertise and Background:

Bruce Turkel’s journey into the realm of branding and creativity began over 30 years ago in the fast-paced world of advertising. As the founder of Turkel Brands, Bruce has worked with a diverse array of clients, from start-ups to Fortune 500 companies, helping them craft compelling brand narratives that resonate with their target audiences. His deep understanding of consumer psychology and market dynamics allows him to offer unique insights into what makes brands truly stand out in today’s crowded marketplace.

At speaking engagements, Bruce draws from his rich reservoir of experiences, seamlessly weaving together anecdotes, case studies, and practical strategies to inspire and empower his audiences. His talks are not just informative; they are transformative experiences that challenge conventional thinking and ignite the spark of innovation. Whether discussing the power of storytelling in branding or the importance of fostering a culture of creativity within organizations, Bruce’s presentations leave a lasting impact on those fortunate enough to attend.

Bruce’s influence extends far beyond the stage, as evidenced by his regular appearances in top-tier media outlets such as CNN, NPR, and The New York Times. His thought leadership in the fields of branding and marketing has earned him a reputation as a go-to expert for insightful commentary on industry trends and best practices. Event planners can trust that booking Bruce Turkel guarantees a high-quality, engaging experience that will leave attendees buzzing with excitement and new ideas.

Why Bruce Turkel Should Be Booked:

Event planners seeking a speaker who can both entertain and educate their audience need look no further than Bruce Turkel. With his dynamic stage presence and wealth of knowledge, Bruce has a proven track record of delivering memorable presentations that resonate with diverse audiences. His ability to distill complex concepts into actionable insights makes him an invaluable resource for organizations looking to enhance their brand presence and foster a culture of innovation.

Beyond his expertise in branding and creativity, Bruce brings a unique blend of humor, wit, and musical talent to his talks, ensuring that attendees are not only informed but thoroughly entertained. His emphasis on customer-centricity serves as a powerful reminder to businesses of all sizes that success ultimately hinges on understanding and meeting the needs of their target audience. By booking Bruce Turkel, event planners can elevate their programming to new heights and leave a lasting impression on attendees.

Why Event Planners Should Use Speakers Inc:

Event planners tasked with finding the perfect speaker to engage and inspire their audience can rely on Speakers Inc to connect them with top-tier talent like Bruce Turkel. With a curated roster of industry experts spanning a wide range of topics, Speakers Inc takes the guesswork out of speaker selection, ensuring that every event is a resounding success. From corporate conferences to educational seminars, Speakers Inc has the experience and expertise to match clients with speakers who not only meet but exceed their expectations.

By partnering with Speakers Inc, event planners gain access to a wealth of resources and support to streamline the booking process from start to finish. From initial consultations to on-site logistics, the team at Speakers Inc is committed to providing personalized attention and unparalleled service every step of the way. With Speakers Inc handling the details, event planners can focus on what they do best—creating memorable experiences that leave a lasting impact on attendees.

Summary and Conclusion:

In summary, Bruce Turkel is a dynamic and engaging speaker whose expertise in branding, creativity, innovation, and leadership has made him a sought-after authority in the field. With a captivating stage presence, a wealth of real-world experience, and a passion for helping organizations succeed, Bruce delivers presentations that inform, inspire, and entertain. Event planners can trust that booking Bruce Turkel through Speakers Inc will elevate their programming and leave a lasting impression on attendees. Don’t miss the opportunity to bring Bruce’s unique blend of insight and entertainment to your next event.

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