Bruce Turkel

AUTHOR: Bruce Turkel

All about Them

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The best companies and most successful salespeople live by a three-word mantra—”all about them”—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish.

All about Them Book

All about shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world’s greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the “ABT” principle.

He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

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Publisher ‏ : ‎ Da Capo Lifelong Books (September 6, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 312 pages
ISBN-10 ‏ : ‎ 0738219207
ISBN-13 ‏ : ‎ 978-0738219202
Item Weight ‏ : ‎ 15 ounces
Dimensions ‏ : ‎ 5.88 x 1 x 8.5 inches

With over 30 years of experience in the advertising industry, Bruce Turkel offers unparalleled expertise in crafting compelling brand narratives that resonate with audiences. His talks delve deep into the psychology of branding, providing audiences with actionable insights on how to create authentic connections with their customers and differentiate themselves in competitive markets.

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Bruce Turkel

Bruce Turkel is a dynamic and sought-after speaker renowned for his expertise in branding, creativity, innovation, and leadership. With over three decades of experience in the advertising industry, Bruce has honed his skills as a captivating presenter who delivers actionable insights with humor and flair. His overarching theme, “it’s all about them,” challenges audiences to […]

  • Miami, FL
  • Sales Speaker

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