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Keynote Topics
Weaving compelling stories with evidence-based statistics makes this program memorable and immediately applicable. Here, Dr. Cialdini identifies and explains the seven universal principles of persuasion that move others toward “yes.” When used correctly and ethically, these scientifically tested principles produce lasting relationships and strong, long-term change.
(Suggested length 40-90 minutes)
In this program, Dr. Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. He will explain how to capitalize on the essential window of time before you deliver an important message, preparing people to be receptive to a message before they experience it.
(Suggested length 40-90 minutes)
During this profound presentation, Dr. Robert Cialdini briefly reviews six research-based universal principles of influence, focusing on the principles that are most effective during conditions of uncertainty and ones that leaders can employ to bring about positive and lasting change among individuals located both inside and outside their organizations.
(Suggested length 60-90 minutes)
It is through the influence process that we lead, generate, and manage change. In his presentation, Dr. Robert Cialdini extracts from the seven universal principles of influence—those that are so powerful that they create desirable change in the broadest range of circumstances. He emphasizes non-manipulative use of the principles so that those who are influenced feel personally committed to the new direction and their relationship with the leader.
(Suggested length 60-90 minutes)
In a world where effective communication is paramount, Dr. Robert Cialdini stands out as a beacon of understanding in the art and science of persuasion. His seminal work has unraveled the underlying principles that drive human behavior, offering invaluable tools for those seeking to master the dynamics of influence. Through his compelling presentations, Dr. Cialdini […]
In a world where effective communication is paramount, Dr. Robert Cialdini stands out as a beacon of understanding in the art and science of persuasion. His seminal work has unraveled the underlying principles that drive human behavior, offering invaluable tools for those seeking to master the dynamics of influence. Through his compelling presentations, Dr. Cialdini illuminates the pathways to achieving desired outcomes by ethically applying the principles of persuasion.
Dr. Robert Cialdini’s academic journey began with a Bachelor of Science degree from the University of Wisconsin–Milwaukee, followed by a Ph.D. in Social Psychology from the University of North Carolina. He further honed his expertise with postdoctoral training at Columbia University. His distinguished career includes appointments as Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and visiting scholar positions at renowned institutions such as Stanford University.
His groundbreaking book, Influence: The Psychology of Persuasion, has sold over three million copies and has been translated into more than 30 languages. In this work, Dr. Robert Cialdini introduces six key principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. These principles have become foundational in fields ranging from marketing to negotiation, providing a framework for understanding how to ethically sway decision-making processes.
Beyond his written contributions, Dr. Cialdini has been a sought-after consultant and speaker, sharing his insights with organizations such as Google, Microsoft, and Coca-Cola. His ability to translate complex psychological theories into actionable strategies has made him a favorite among business leaders and professionals aiming to enhance their persuasive capabilities.
Dr. Robert Cialdini’s profound understanding of the mechanisms of influence has solidified his reputation as a leading authority in the field. His ability to bridge the gap between academic research and practical application makes him a highly sought-after speaker for events aiming to equip attendees with the tools to ethically and effectively persuade others. Booking Dr. Cialdini ensures an enlightening experience that will leave a lasting impact on any audience.
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