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Building Brand Value through Seven Simple Steps to Profitable Communications
Bruce Turkel explains how companies and individuals can build their brand value with simple, clear explanations, anecdotes, and illustrations.
“This book is one of the most reliable sources of information I’ve found about building a brand identity. The book takes the “voodoo” out of branding as a functional process.” – George McGinnis – California State University Professor of Graphic Design
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Publisher : BookSurge Publishing (January 9, 2006)
Language : English
Paperback : 92 pages
ISBN-10 : 1419623494
ISBN-13 : 978-1419623493
Item Weight : 8.6 ounces
Dimensions : 8 x 0.21 x 10 inches
Bruce Turkel’s journey into the realm of branding and creativity began over 30 years ago in the fast-paced world of advertising. As the founder of Turkel Brands, Bruce has worked with a diverse array of clients, from start-ups to Fortune 500 companies, helping them craft compelling brand narratives that resonate with their target audiences. His deep understanding of consumer psychology and market dynamics allows him to offer unique insights into what makes brands truly stand out in today’s crowded marketplace.
At speaking engagements, Bruce draws from his rich reservoir of experiences, seamlessly weaving together anecdotes, case studies, and practical strategies to inspire and empower his audiences. His talks are not just informative; they are transformative experiences that challenge conventional thinking and ignite the spark of innovation. Whether discussing the power of storytelling in branding or the importance of fostering a culture of creativity within organizations, Bruce’s presentations leave a lasting impact on those fortunate enough to attend.
Bruce Turkel is a dynamic and sought-after speaker renowned for his expertise in branding, creativity, innovation, and leadership. With over three decades of experience in the advertising industry, Bruce has honed his skills as a captivating presenter who delivers actionable insights with humor and flair. His overarching theme, “it’s all about them,” challenges audiences to […]
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