Ryan Estis: Customer Retention
Ryan Estis is a top keynote speaker on sales, leadership, and business growth, delivering actionable strategies that help organizations thrive in a rapidly changing marketplace.
Quick Facts:
- Highlights:
- Former ad agency executive with 15+ years in sales and leadership roles
- Founder of a research and learning company focused on business performance
- Expert in consumer behavior, organizational culture, and leadership development
- Trusted by Fortune 500 companies and leading brands across industries
- Delivers dynamic, research-based keynote presentations worldwide
- Formats: Keynote speaker (45–60 minutes), executive workshops, and leadership training
- Audiences: Corporate executives, business leaders, sales professionals, HR leaders, and employee engagement strategists
- Outcomes:
- Understand how to adapt to evolving customer and employee expectations
- Learn proven strategies to drive growth, resilience, and high performance
- Gain actionable insights to inspire teams and accelerate organizational change
- Travels from: Saint Paul, MN
- **Fee range: $20,001 - $35,000
Talent Services
Keynote Topics:
Rock Star Selling
This high-impact keynote examines the dramatic evolution in professional sales.
Ryan, a former chief sales officer, dissects how the best sales organizations are meeting the expectations of more sophisticated and demanding customers.
This keynote can easily align with an existing sales methodology and demonstrates how an entirely new set of sales competencies are required to compete and win business in complex and competitive sales engagements.
Ryan explores proven habits of today’s top producers. He challenges conventional sales wisdom and offers the audience practical ideas they can immediately leverage to drive business growth.
Next Level Leadership
This keynote prepares leaders to thrive in today’s increasingly connected, competitive business environment.
Ryan challenges conventional leadership practices and explores progressive techniques and technology that pace with the evolving needs of today’s knowledge worker.
As our workforce and customers evolve, the approach to effective leadership also needs to transform.
Traditional command and control leadership is giving way to a more connected, collaborative and flexible approach to managing people and performance.
Passion on Purpose
This keynote reviews how to cultivate a high-engagement, high-performance work culture. As we prepare for the next growth cycle in business, leaders need to understand the needs and expectations of the modern workforce.
Ryan pushes back on conventional thinking with new research and case studies from category-leading companies that succeed at maximizing human potential and elevating performance.
To win in today’s market, you need a healthy organization: tuned-in employees, authentic leadership, open communication and trust. Leaders are called to cultivate the kind of workplace where people come first and performance and profit follow.
Brand Experience
This Ryan Estis keynote focuses on how you can elevate the relationships you have with your most important stakeholders: your customers. Ryan teaches organizations how to create remarkable experiences and earn customers for life.
Customer expectations have changed. For buyers, an alternative choice is usually just a click away. Today, customers want an experience, and the best brands step up and deliver, consistently.
This keynote examines how category-leading companies start with their people, aligning employees around a common mission and empowering them to create memorable customer experiences.
Rethinking HR
This interactive training examines the new opportunity for human resources to make a high-impact contribution to the organization. Ryan explores data, trends and the latest thinking on how we work.
He highlights what’s needed for HR to deliver talent strategy, workforce readiness and business performance.
Unleash Your Inner Superhero
This keynote helps attendees tap into their deep reservoir of potential and unleash their unique capability into the world. Ryan helps people see new opportunity through techniques that remove the barriers of fear, doubt and uncertainty that threaten to inhibit performance.
This important message introduces key insights about productivity and performance. Ryan coaches the audience through embracing change to achieve more meaning, mastery and momentum in their work life.
He introduces several real-life superheroes, examples of the incredible results you can expect when you embrace your own potential.
Talent Short Bio
Ryan Estis is a globally recognized keynote speaker, business performance advisor, and former ad agency executive with more than 15 years of leadership experience. As the founder of his own research and learning organization, Ryan equips companies with the tools to accelerate growth, engage employees, and stay ahead of shifting consumer behavior.
His presentations are rooted in real-world business insights, blending data, storytelling, and strategy to deliver high-impact experiences for audiences worldwide. Known for his ability to connect deeply with both executives and frontline teams, Ryan provides practical frameworks for sales excellence, leadership effectiveness, and organizational transformation.
His proven track record working with world-class brands, combined with his engaging and authentic delivery, makes him one of the most in-demand thought leaders for organizations looking to inspire change and drive results.
Read Full Bio
Ryan Estis understands the pulse of modern business like few others can. With 15 years of experience as an ad agency executive, he’s been at the helm of steering companies towards unparalleled success. His journey from corporate leadership to entrepreneurial innovation has equipped him with a unique perspective that resonates powerfully with audiences worldwide.
Drawing from his extensive background in advertising and marketing, Ryan Estis brings a wealth of expertise to the stage. Over the course of his career, he has cultivated an acute understanding of the nuances of consumer engagement and organizational dynamics. Ryan’s insights are not merely theoretical; they are grounded in real-world experiences and observations garnered from working with top-tier brands.
At the core of Ryan’s speaking influence lies his commitment to delivering value tailored to each audience. Through meticulous research and analysis, he crafts presentations that speak directly to the challenges and aspirations of his listeners.
Ryan Estis’ impact extends far beyond the confines of the stage. He is a catalyst for change, empowering organizations to embrace innovation and adapt to the demands of a rapidly evolving marketplace. By sharing practical strategies and actionable insights, Ryan equips his clients with the tools they need to thrive in an increasingly competitive landscape. His thought leadership has earned him accolades from industry peers and clients alike, solidifying his reputation as a trusted advisor and visionary thinker.
In summary, Ryan Estis is more than just a speaker; he is a catalyst for transformation and growth. With a unique blend of expertise, charisma, and insight, Ryan has earned a reputation as one of the most influential thought leaders in the industry. His ability to connect with audiences on a personal level and deliver actionable strategies sets him apart as a true pioneer in the world of professional speaking.
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Talent Videos
Ryan Estis Keynote: Driving Sales, Leadership, and High-Performance Culture
In this powerful keynote, Ryan Estis shares actionable strategies on sales, leadership, and transformation—equipping audiences to compete, create value, and embrace change.
Video Summary & Key Moments
In this keynote, Ryan Estis emphasizes the importance of being “switched on” each day—ready to compete, grow, and deliver value. He highlights the competitive advantage of organizations that consistently invest in their people’s skills and performance. His core message is that real breakthroughs often happen just outside of one’s comfort zone, where growth, learning, and innovation occur.
Ryan uses the Starbucks pricing model to illustrate how customers prioritize value and experience over price. He stresses that businesses must create unique identities, processes, and standards of excellence centered on the customer, because without a compelling experience, buyers default to price. He introduces his “Ryan Estis Experience,” a structured process built on research and deep client understanding, ensuring customized, relevant, and actionable insights.
The keynote also addresses generational shifts in the workplace. Ryan challenges leaders to adapt to Millennials’ expectations, who now make up a large share of the workforce. He underscores the role of mentorship, impact, and leadership as daily practices rooted in humility, service, and helping others succeed.
He closes with a call to action: massive, decisive action following the event creates breakthroughs in both personal growth and client relationships. The audience is urged to embrace change, take bold steps, and lead with impact to win in today’s marketplace.
Key Moments
00:00 – Introduction: audience energy and being “switched on”
01:45 – Investing in sales skills and talent as competitive advantage
03:20 – Breakthroughs happen outside the comfort zone
05:00 – Starbucks example: customers don’t buy on price, they buy on value
07:30 – Creating identity, process, and standards of excellence
09:15 – The Ryan Estis Experience: six-step client process for differentiation
12:00 – Generational dynamics: adapting leadership for Millennials in the workforce
15:00 – Mentorship and leadership as impact and legacy
17:20 – Two leadership self-assessment questions: “Who did I impact today?” and “How will I be remembered?”
19:30 – The essence of leadership: humility, sacrifice, and service
21:00 – Change happens in a moment; keynote designed to spark action
23:10 – Closing call to action: take bold, decisive steps after the conference
Ryan Estis on Commitment-Based Selling: How to Win with Incremental Commitments
In this sales training keynote, Ryan Estis explains how adopting commitment objectives at every customer touchpoint drives breakthrough performance in complex sales environments.
Video Summary & Key Moments
Ryan Estis highlights one of the most common barriers to sales success: sellers who present only to share information rather than to earn a commitment. He introduces the idea of a “commitment objective,” stressing that every customer interaction should be designed to move the relationship forward, even if the commitment is incremental.
He explains the “law of incremental commitment,” where small, consistent agreements accumulate into significant progress toward closing a deal. Drawing from his own business, Ryan outlines three powerful questions that transformed his sales methodology: What commitment did I earn? What is the timeline for that commitment? And how will we confirm it in writing?
By encouraging sales teams to define commitment objectives, create specific timelines, and confirm agreements through follow-ups, Ryan demonstrates how sales organizations can strengthen accountability and elevate performance. He describes how these practices became embedded in his own company culture, with salespeople challenging each other on earned commitments and next steps. This cultural shift, he argues, ensures teams are better prepared, more competitive, and positioned for sustained success.
Key Moments
00:00 – Introduction: challenge of presenting to share vs. presenting to earn a commitment
01:15 – Defining commitment objectives at every customer touchpoint
02:30 – Law of incremental commitment in complex sales environments
04:00 – Three key sales questions to reinforce commitment methodology
05:20 – Examples of incremental commitments and why timelines matter
06:40 – Importance of confirming commitments in writing and adding value in follow-ups
08:10 – How a culture of commitment spread across his sales organization
09:15 – Closing insight: commitment-oriented selling drives breakthrough performance
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Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
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Additional tips and takeaways
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