HOW TO INNOVATE IN THE MIDST OF CHANGE
In an ever-changing world, these creative principles and techniques will help you turn the shifting landscape into new possibilities and innovations.
Breaking down the secret sauce of our brand – the element of surprise. How to use the element of surprise on the internet, in business, and in life. Whether it’s to delight your customers or to make a splash in the social conversation.
HOW TO BUILD A BRAND ON THE EVER-CHANGING INTERNET
Key insights and takeaways that have helped us grow our audience to over 75 million followers and create new ways for them to interact with the Zach King brand.
Zach King — the LA based filmmaker known for his clever magic tricks and “digital sleight of hand”, is one of social media’s most prominent content creators.
With a combined social reach of over 75 million followers, Zach’s magical content has delighted fans all over the world.
Zach has been featured on The Ellen DeGeneres Show, Good Morning America, Adweek, and People. His company, King Studio, has partnered with brands such as Disney, Apple, Nike, Coca-Cola, and many others.
Recently, Zach King has expanded onto the TikTok platform, where he has seen incredible growth. At over 42 million followers, he’s currently the third most followed account in the world.
Although the content King produced wasn’t exactly riveting, he was able to host training seminars as a source of income while in college. “I had no idea what I was really getting myself into,” King admitted. He explained that the idea came out of necessity after he couldn’t find good tutorials for the software online. “I decided to fill that need and post free tutorials online,” he explained to The Chimes.
After a couple years of posting tutorials, Zach King decided to experiment. He told the Los Angeles Times that he “turned to posting cool videos, doing digital effects.”
After a particular video involving a fake “hologram setting” on the Apple iPad 2 became popular, King created more special-effects videos — like his video titled “Contest Entry Gone Wrong,” which he sent to YouTube for the video sharing platform’s NextUp Creators contest. The clip earned him the YouTube NextUp award worth $35,000 and the confidence to continue creating videos.
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