Fandom is not just for celebrities anymore. Forward-thinking companies have found that it’s rocket fuel for business growth. They’ve created fanocracies which value customers differently and harness their passions to make business personal.
In this talk, David Meerman Scott unpacks the science behind fandom that he and his millennial daughter Reiko uncovered when writing Fanocracy.
Audiences learn from inspiring examples of offbeat and mainstream businesses and organizations – even those from seemingly fan-impossible mundane categories like car insurance and enterprise software – that have harnessed passion to create fans, both external and internal, to win big.
The way most companies sell is not aligned with the way people buy. Engaging customers on their own terms is a huge growth opportunity.
In this presentation, David Meerman Scott unpacks fresh, measurable and low- and no-cost strategies to instantly and directly reach your audience. Scott’s high-energy presentations shine a light on the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses.
He inspires people with confidence to try new ways to get found at the exact moment buyers are looking. Social media are the tools but it’s the Real-Time mindset that drives strategy in a world where speed and agility win – not the biggest budget. Learn how to win hearts and minds of the people crucial to your success and profitability.
This presentation will talk about how the pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human connection.
In today’s challenging world, we all have an opportunity to use online media, especially video, to reach people and create those powerful connections that build fans.
David Meerman Scott is a globally recognized expert in sales and marketing, renowned for his transformative insights and dynamic speaking engagements. With a career spanning over three decades, Scott has established himself as a thought leader, author, and consultant, influencing the way businesses approach marketing and sales. He is the author of numerous best-selling books, including “The New Rules of Marketing and PR,” which has been translated into over 29 languages and is used as a textbook in hundreds of universities and business schools worldwide. His groundbreaking work emphasizes the importance of real-time marketing and the power of content to drive business growth.
Scott’s expertise is rooted in his extensive experience working with a diverse range of industries. He has consulted with major corporations, startups, and non-profit organizations, helping them to develop innovative marketing strategies that leverage the latest digital tools and trends. His unique approach combines traditional marketing principles with cutting-edge technology, enabling businesses to connect with their audiences in more meaningful and impactful ways. As a keynote speaker, Scott’s ability to translate complex concepts into actionable insights has made him a favorite among audiences around the world.
One of David Meerman Scott key contributions to the field of sales and marketing is his concept of “newsjacking.” This strategy involves injecting a brand’s ideas into breaking news stories, effectively capturing the attention of media and consumers alike. By teaching companies how to harness the power of real-time content, Scott has helped numerous businesses achieve significant increases in visibility and engagement. His innovative ideas have been featured in major publications such as Forbes, The Wall Street Journal, and The New York Times, further cementing his status as a leading authority in his field.
In addition to his work as a consultant and author, Scott is a sought-after speaker who has delivered keynote addresses at major conferences and corporate events around the globe. His presentations are known for their energy, enthusiasm, and actionable takeaways, leaving audiences inspired and equipped with the tools they need to drive change within their organizations. Whether speaking to a room of executives or a packed conference hall, Scott’s ability to connect with his audience and convey his message with clarity and conviction sets him apart as a top-tier keynote speaker.
David Meerman Scott influence extends beyond the stage and the written word. He is also a prolific blogger and social media influencer, regularly sharing his insights and engaging with his followers on platforms like Twitter and LinkedIn. His commitment to staying at the forefront of industry trends and continuously sharing his knowledge with others underscores his passion for helping businesses succeed in an ever-evolving digital landscape. As a mentor and thought leader, David Meerman Scott contributions have had a lasting impact on the marketing and sales community, inspiring countless professionals to think differently about how they connect with their audiences.
David Meerman Scott is a renowned sales and marketing expert whose innovative strategies and dynamic speaking engagements have made a significant impact on businesses worldwide. With a career spanning over three decades, Scott has established himself as a thought leader, author, and consultant, helping organizations leverage the latest digital tools and trends to connect with their audiences and drive growth. His concept of “newsjacking” and emphasis on real-time marketing have revolutionized the way businesses approach their marketing efforts, earning him a place among the top influencers in the field.
By booking David Meerman Scott through Speakers Inc, event planners can ensure their audiences are inspired and equipped with actionable insights to drive business success. Speakers Inc’s extensive network, personalized service, and comprehensive support make them the ideal partner for planners seeking to elevate their events with top-tier talent. With Scott’s proven track record and engaging presentation style, attendees are guaranteed a transformative experience that will leave a lasting impact on their organizations.
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