Fandom is not just for celebrities anymore. Forward-thinking companies have found that it’s rocket fuel for business growth. They’ve created fanocracies which value customers differently and harness their passions to make business personal.
In this talk, David Meerman Scott unpacks the science behind fandom that he and his millennial daughter Reiko uncovered when writing Fanocracy.
Audiences learn from inspiring examples of offbeat and mainstream businesses and organizations – even those from seemingly fan-impossible mundane categories like car insurance and enterprise software – that have harnessed passion to create fans, both external and internal, to win big.
The way most companies sell is not aligned with the way people buy. Engaging customers on their own terms is a huge growth opportunity.
In this presentation, David Meerman Scott unpacks fresh, measurable and low- and no-cost strategies to instantly and directly reach your audience. Scott’s high-energy presentations shine a light on the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses.
He inspires people with confidence to try new ways to get found at the exact moment buyers are looking. Social media are the tools but it’s the Real-Time mindset that drives strategy in a world where speed and agility win – not the biggest budget. Learn how to win hearts and minds of the people crucial to your success and profitability.
This presentation will talk about how the pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human connection.
In today’s challenging world, we all have an opportunity to use online media, especially video, to reach people and create those powerful connections that build fans.
David Meerman Scott is a globally recognized sales and marketing expert, bestselling author, and dynamic keynote speaker whose insights have transformed how organizations engage audiences and drive growth. With more than three decades of experience across corporate, startup, and nonprofit sectors, Scott has become a leading authority on real-time marketing, digital communication, and content strategy. His pioneering book, The New Rules of Marketing and PR, is a global bestseller—translated into more than 29 languages and taught in hundreds of universities and business schools.
A true innovator in modern marketing, Scott is best known for introducing the concept of “newsjacking,” the practice of inserting a brand’s message into breaking news to generate instant media attention and engagement. His frameworks empower companies to respond quickly to market trends, enhance visibility, and build stronger emotional connections with customers. His perspectives have been featured in Forbes, The Wall Street Journal, The New York Times, and countless other outlets, further establishing him as a visionary in the field.
As a speaker, Scott is renowned for his energetic delivery, compelling stories, and ability to turn complex marketing ideas into practical, immediately actionable steps.
David Meerman Scott is a globally recognized expert in sales and marketing, renowned for his transformative insights and dynamic speaking engagements. With a career spanning over three decades, Scott has established himself as a thought leader, author, and consultant, influencing the way businesses approach marketing and sales.
He is the author of numerous best-selling books, including “The New Rules of Marketing and PR,” which has been translated into over 29 languages and is used as a textbook in hundreds of universities and business schools worldwide. His groundbreaking work emphasizes the importance of real-time marketing and the power of content to drive business growth.
David Meerman Scott is a renowned sales and marketing expert whose innovative strategies and dynamic speaking engagements have made a significant impact on businesses worldwide. With a career spanning over three decades, Scott has established himself as a thought leader, author, and consultant, helping organizations leverage the latest digital tools and trends to connect with their audiences and drive growth. His concept of “newsjacking” and emphasis on real-time marketing have revolutionized the way businesses approach their marketing efforts, earning him a place among the top influencers in the field.
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