David Meerman Scott: Sales Speaker
Sales and marketing strategist David Meerman Scott teaches organizations how to harness real-time marketing, content-driven growth, and innovative strategies like newsjacking to accelerate visibility and results.
Quick Facts:
- Global expert in real-time marketing, sales, and digital strategy
- Bestselling author of The New Rules of Marketing and PR and multiple acclaimed books
- Creator of the widely adopted “newsjacking” strategy
- Work featured in Forbes, The Wall Street Journal, The New York Times, and major media outlets
- Formats: Keynote speaker, marketing strategist, consultant, workshop facilitator
- Audiences: Corporate marketing teams, sales organizations, executives, entrepreneurs, digital communication professionals, and companies seeking stronger customer engagement and real-time visibility.
- Outcomes:
- Practical strategies to leverage real-time marketing and emerging digital trends
- Actionable frameworks for content-driven growth and customer engagement
- Tools to implement newsjacking and boost brand visibility, media attention, and competitive advantage
- Travels from: Boston, MA
- **Fee range: $20,001 - $35,000
Talent Services
Keynote Topics:
FANOCRACY – THE POWER OF MAKING BUSINESS PERSONAL
Fandom is not just for celebrities anymore. Forward-thinking companies have found that it’s rocket fuel for business growth. They’ve created fanocracies which value customers differently and harness their passions to make business personal.
In this talk, David Meerman Scott unpacks the science behind fandom that he and his millennial daughter Reiko uncovered when writing Fanocracy.
Audiences learn from inspiring examples of offbeat and mainstream businesses and organizations – even those from seemingly fan-impossible mundane categories like car insurance and enterprise software – that have harnessed passion to create fans, both external and internal, to win big.
THE NEW RULES OF MARKETING AND PR
The way most companies sell is not aligned with the way people buy. Engaging customers on their own terms is a huge growth opportunity.
In this presentation, David Meerman Scott unpacks fresh, measurable and low- and no-cost strategies to instantly and directly reach your audience. Scott’s high-energy presentations shine a light on the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses.
He inspires people with confidence to try new ways to get found at the exact moment buyers are looking. Social media are the tools but it’s the Real-Time mindset that drives strategy in a world where speed and agility win – not the biggest budget. Learn how to win hearts and minds of the people crucial to your success and profitability.
Turning Customers into Fans in Challenging Times
This presentation will talk about how the pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human connection.
In today’s challenging world, we all have an opportunity to use online media, especially video, to reach people and create those powerful connections that build fans.
Talent Short Bio
David Meerman Scott is a globally recognized sales and marketing expert, bestselling author, and dynamic keynote speaker whose insights have transformed how organizations engage audiences and drive growth. With more than three decades of experience across corporate, startup, and nonprofit sectors, Scott has become a leading authority on real-time marketing, digital communication, and content strategy. His pioneering book, The New Rules of Marketing and PR, is a global bestseller—translated into more than 29 languages and taught in hundreds of universities and business schools.
A true innovator in modern marketing, Scott is best known for introducing the concept of “newsjacking,” the practice of inserting a brand’s message into breaking news to generate instant media attention and engagement. His frameworks empower companies to respond quickly to market trends, enhance visibility, and build stronger emotional connections with customers. His perspectives have been featured in Forbes, The Wall Street Journal, The New York Times, and countless other outlets, further establishing him as a visionary in the field.
As a speaker, Scott is renowned for his energetic delivery, compelling stories, and ability to turn complex marketing ideas into practical, immediately actionable steps.
Videos
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Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.