Emma Sargsyan: PR Strategist
Emma Sargsyan is a global PR strategist, bestselling author, and keynote speaker who helps leaders master visibility, influence, and reputation in a noisy world.
- Highlights:
- CEO of Saege International, a global PR and public affairs agency
- Hosted AIM Congress 2025 and WHO World Local Production Forum
- Bestselling author, shaping the future of PR and branding
- Featured in High Net Worth Magazine, Armenia TV, and Public Television of Armenia
- Recognized among the highest-paid PR professionals in Armenia, UAE, and U.S.
- Formats:
Keynote (45–60 minutes), event host, media trainer
- Audiences:
CEOs, executives, government leaders, entrepreneurs, and communications professionals
- Outcomes:
- Transform visibility into meaningful influence.
- Learn how to communicate with authority in crises.
- Build personal and organizational brands that resonate authentically.
- Travels from: Los Angeles, CA
- **Fee range: $5,001 - $10,000
Keynote Topics
Visibility Is Power — But Only If You Know What to Say
In politics, business, and leadership, visibility alone isn’t enough, it’s what you do with the spotlight that counts. In this keynote, Emma Sargsyan breaks down the art and strategy of turning visibility into influence.
Drawing from her global PR experience, she reveals how leaders can master the narrative, shape perception, and leverage their platform to drive real impact. This is about going beyond being seen—it’s about being unignorable.
Takeaways:
- Why attention without strategy is wasted potential.
- How to align visibility with purpose and authority.
- Storytelling techniques that transform presence into power.
PR Is Dead: Why People, Not Products, Are the Future of Branding
In a world oversaturated with ads, slogans, and campaigns, the traditional idea of PR is obsolete. People don’t connect with logos—they connect with other people.
Emma explores why personal branding is now the driving force behind influence, trust, and loyalty. With case studies from global politics and corporate boardrooms, she shows how leaders can turn their personality, values, and humanity into the strongest brand they’ll ever own.
Takeaways:
- Why authenticity outperforms polished messaging.
- The shift from corporate branding to human branding.
- Practical steps for building a personal brand that resonates.
Crisis Communication in the Age of Virality
In today’s world, a single misstep can go viral in minutes and destroy years of reputation. Emma Sargsyan, one of the most trusted crisis PR strategists across the U.S. and Middle East, reveals the playbook for managing high-stakes moments.
She unpacks how to prepare for crises before they strike, what to do when the spotlight is harshest, and how to transform a potential downfall into an opportunity for credibility and leadership.
Takeaways:
- Proactive strategies to bulletproof your image.
- What to say—and what never to say—during a crisis.
- How to rebuild stronger after public setbacks.
Unignorable Leadership: The New Rules of Influence
What makes certain leaders impossible to ignore? It’s not just their titles—it’s their ability to command attention, inspire loyalty, and move people toward action. Emma Sargsyan breaks down the pillars of “unignorable leadership” and shows how business and political leaders alike can cultivate presence, authority, and trust.
This talk equips ambitious leaders with the mindset and tools to lead with unapologetic authenticity in a noisy world.
Takeaways:
- The 3 pillars of being unignorable as a leader.
- How to communicate in a way that cuts through the noise.
- Balancing authority with empathy to inspire real change.
Talent Short Bio
Emma Sargsyan is a PR strategist and keynote speaker renowned for her bold approach to communications, branding, and crisis management. As CEO of Saege International, with offices in Los Angeles, Dubai, and Yerevan, she advises CEOs, governments, and world leaders on visibility and influence.
She has hosted major events such as AIM Congress 2025 and the WHO World Local Production Forum, leading high-level dialogues with ministers and Fortune 500 executives.
Emma is also a bestselling author, with her latest book shaping conversations on the future of PR and personal branding. Her mantra “Unignorable, Unapologetic, Unrepeatable” captures her mission to redefine visibility and empower leaders to own their narrative.
Read Full Bio
Emma Sargsyan is a PR strategist, keynote speaker, and bestselling author who has built a reputation as one of the most influential voices in communications and personal branding today. She is the CEO of Saege International, a global PR and public affairs agency with operations in Los Angeles, Dubai and Yerevan, where she advises world leaders, CEOs, governments, and high-net-worth individuals on visibility, influence, and reputation management.
Emma has served as the official MC and host of AIM Congress 2025 and the WHO World Local Production Forum, where she led high-level conversations with ministers, Fortune 500 executives, and global changemakers. She has also spoken at international platforms such as D&AD and Femmino, inspiring audiences with her bold perspective on media, branding, and power.
Her bestselling book, published in Armenian and now being translated into English, has cemented her as a thought leader shaping the future of PR. With a personal brand built on the mantra “Unignorable, Unapologetic, Unrepeatable”, Emma Sargsyan is redefining what it means to be visible in today’s crowded world. Her mission is simple yet profound: to help individuals and organizations own their narrative, command attention, and turn influence into lasting impact.
She has been featured in High Net Worth Magazine, Armenia TV, and Public Television of Armenia, and recognized as one of the highest-paid PR professionals in Armenia, the UAE, and the U.S.
Emma Sargsyan splits her time between Los Angeles, Dubai, and Yerevan, continuing her mission to make leaders and ideas impossible to ignore.
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Talent Videos
Daron Acemoglu. AI Is Not a Big Deal as of Now
In this 33-minute lecture, economist and MIT professor Daron Acemoglu examines the current state of artificial intelligence, arguing that while AI holds great promise, its real impact has yet to be realized in productivity, labor, or society.
Read Summary & Key Moments
Summary
00:00–02:15 – Introduction and context: the hype surrounding AI.
02:16–06:00 – Comparing AI with previous general-purpose technologies.
06:01–10:30 – Why AI has yet to significantly boost productivity.
10:31–15:20 – Automation vs. augmentation: the wrong incentives in current AI design.
15:21–20:45 – Economic inequality and the concentration of digital power.
20:46–26:10 – The role of policy and institutions in shaping AI’s trajectory.
26:11–30:30 – The need for human-centered AI development and education reform.
Key Moments
00:00 – Introduction to “Ինսայթ 20” and today’s investment theme.
00:45 – Why Dubai real estate became a trend among Armenian investors.
02:30 – Risks of overseas property: liquidity, costs, market volatility.
05:00 – Comparison with securities: stocks, bonds, and funds as alternatives.
08:00 – The role of financial literacy in shaping smarter investments.
12:00 – Cultural preference for real estate vs. modern investment thinking.
15:00 – Case examples of securities outperforming real estate.
18:00 – Building a diversified portfolio for resilience.
20:00 – Closing remarks: why the future lies in securities, not just property.
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