Allen Gannett: Marketing Innovator
- Highlights:
- Allen has spoken at events such as SXSW, Inbound, IAEE, Digital East, TEDx, The Internet Summit, Collision, and dozens of others.
- He’ll show how you can be more creative using actionable recommendations from his research and writing.
- Travels from: New York, NY
- **Fee range: On Request
Keynote Topics
PRACTICAL ADVICE FROM SCIENCE
Allen has interviewed leading researchers in the field of creativity and talent development, ranging from Mihaly Csikszentmihalyi (the sociologist and bestselling author of Flow) to K. Anders Ericsson (the researcher who inspired Malcom Gladwell’s “10,000 hour rule”).
Gannett busts the myths around creativity and explains what science reveals about the latent creative potential in all of us. More importantly, he walks through actionable practices to unlock that potential.
INSIGHTS FROM INTERVIEWS WITH LEADING CREATORS
For Allen’s book, he met with dozens of creative achievers ranging from Oscar and Tony winners Pasek and Paul, the co-creators of Dear Evan Hansen, La La Land, and The Greatest Showman; Nina Jacobson, the legendary producer of Crazy Rich Asians, The Hunger Games, and American Crime Story; to billionaires like David Rubenstein, the co-founder of Carlyle Group.
He unearthed four principles of creative discipline from these interviews that anyone can use to improve their creativity.
(A TOUCH) RIDICULOUS
Pop culture references. Audience engagement. A few bad puns. Allen’s talks are known for waking people up (but, still, please don’t put him after lunch).
Some call it awkwardly charming. His mom just calls it charming. If you’re looking for a boring keynote, definitely do not book him as your speaker.
Read Full Bio
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, and GE. In 2018, it merged with Sky word, the leading content marketing platform.
The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius – it is not something you can be intentional or methodical about. Allen Gannett’s talk disproves this, explain how flashes of genius actually happen, and provide ways any creator can increase their odds of having one.
The talk is based on two years of research for Gannett’s book The Creative Curve. As part of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field.
Based on this, he found four patterns — The Four Laws of Creative Curve — that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett’s research and a look at how you can leverage it.
In a separate program, Allen Gannett explores the science of trends. Why do specific ideas take off when they do? Why do others rise then fall, causing businesses to come crashing down? Or why do some ideas fail but later work such as Apple’s first tablet computer flopping in the 90s but the iPad later ushering in the tablet era?
Based on two years of research for Gannett’s book The Creative Curve, the talk draws on dozens of interviews of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study creativity. A sneak peek into Gannett’s research, the talk provides an inside look at at how you can leverage it when it comes to understanding market behavior.
Gannett explores the neuroscience of how consumers are driven to trends that are a balance of the familiar and the novel. Consumers are fearful of ideas that are radically novel but also get bored with the overly familiar. This talk gives a clear-eyed assessment into how you can better understand consumer behavior and create products that capture attention—and market share.
His book The Creative Curve came out in 2018 from Penguin Random House. It has been featured on CNBC, Forbes, and numerous top podcasts, and has been translated into nine other languages. Most importantly, Allen Gannett was once a very pitiful runner-up on Wheel of Fortune.
Contact us at Speakers Inc and follow us on Twitter
Allen Gannett | Creativity Innovation
Videos
Interest to Book? Send us your enquiry
No reviews available for this post.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
View further speakers
- (28)
Dr. Dambisa Moyo is a globally celebrated economist, author, and thought leader renowned for her incisive analysis of macroeconomics, geopolitics, and global affairs. With a unique ability to distill complex economic principles into actionable insights, Dr. Moyo empowers organizations, governments, and individuals to navigate an increasingly interconnected and dynamic global landscape. Her groundbreaking work bridges […]
- Travels from: New York, NY
- Finance Speakers
- (8)
Todd Buchholz has been featured alongside such luminaries as Colin Powell, Michael Porter, and Jeff Bezos. He has been invited to guide corporate and political leaders around the world, from the UK and New Zealand parliaments, to the Mexican and Abu Dhabi stock exchanges, to tech and entertainment firms in Seoul. An internationally known consultant […]
- Travels from: Solana Beach, CA
- Finance Speakers
- (27)
Sara Dean is not your average speaker. With over a decade of experience in leadership development, executive coaching, and organizational psychology, Sara brings a wealth of knowledge and insights to her presentations. As the founder of a successful coaching consultancy, Sara has worked with Fortune 500 companies, startups, and nonprofits alike, helping leaders at all […]
- Travels from: Seattle, WA
- Leadership Speakers
- (6)
Dale Wilsher is a seasoned professional development expert, executive leadership coach, Certified Professional Life Coach (CPLC), Professional Certified Coach (PCC), Certified Clinical Substance Abuse Professional (CCSP), motivational speaker, and DISC personality trainer. With a profound belief in the transformative power of mastering one’s meaning, Dale advocates for the pivotal role of authentic self-discovery and purpose […]
- Travels from: Denver, CO
- Leadership Speakers
- (15)
Susanna Spies, widely known as Comedy Mama, is a dynamic comedian, performer, and educator who has dedicated her career to spreading laughter and empowerment through humor. With her signature blend of sharp wit, insightful storytelling, and an engaging stage presence, she captivates audiences of all backgrounds—whether on stage as a stand-up comedian, leading corporate comedy […]
- Travels from: Los Angeles, CA
- Comedian Performers
- (25)
- (3)
Nichole Pitts is a visionary leader, strategist, and advocate for ethical business practices and diversity, equity, and inclusion (DEI) initiatives. As the founder and CEO of Ethintegrity, she brings a wealth of experience and expertise to the table, helping clients navigate the intricate landscape of ethics, compliance, and DEI with finesse and innovation. Nichole is […]
- Travels from: Atlanta, GA
- Ethics Speakers
- (9)
Tom Crean is a highly respected basketball coach, known for his remarkable leadership and strategic acumen in collegiate basketball. With a career spanning over three decades, Crean has established himself as a transformative figure in the sport, leading teams to significant successes and nurturing the talents of numerous future NBA stars. His dynamic coaching style, […]
- Travels from: Bloomington, IN
- Motivational Speakers
- (27)
James Cunningham is a seasoned event emcee who brings a unique combination of humor, professionalism, and charm to every stage. With years of experience as a comedian and television host, James knows how to keep audiences engaged, energized, and entertained while ensuring a seamless flow for any event. Whether hosting a corporate conference, gala, or […]
- Travels from: Toronto, ON
- Comedian Hosts
Disclaimer
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.