Allen Gannett: Marketing Innovator

    Allen Gannett - Creative Hotline podcast

    Quick Facts:

      • Allen has spoken at events such as SXSW, Inbound, IAEE, Digital East, TEDx, The Internet Summit, Collision, and dozens of others.
      • He’ll show how you can be more creative using actionable recommendations from his research and writing.
    Reading time: 3 min
    Reviews: (0 reviews)
    • Travels from: New York, NY
    • **Fee range: On Request

    Keynote Topics

    Allen has interviewed leading researchers in the field of creativity and talent development, ranging from Mihaly Csikszentmihalyi (the sociologist and bestselling author of Flow) to K. Anders Ericsson (the researcher who inspired Malcom Gladwell’s “10,000 hour rule”).

    Gannett busts the myths around creativity and explains what science reveals about the latent creative potential in all of us. More importantly, he walks through actionable practices to unlock that potential.

    For Allen’s book, he met with dozens of creative achievers ranging from Oscar and Tony winners Pasek and Paul, the co-creators of Dear Evan Hansen, La La Land, and The Greatest Showman; Nina Jacobson, the legendary producer of Crazy Rich Asians, The Hunger Games, and American Crime Story; to billionaires like David Rubenstein, the co-founder of Carlyle Group.

    He unearthed four principles of creative discipline from these interviews that anyone can use to improve their creativity.

    Pop culture references. Audience engagement. A few bad puns. Allen’s talks are known for waking people up (but, still, please don’t put him after lunch).

    Some call it awkwardly charming. His mom just calls it charming. If you’re looking for a boring keynote, definitely do not book him as your speaker.

    Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, and GE. In 2018, it merged with Sky word, the leading content marketing platform.

    The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius – it is not something you can be intentional or methodical about. Allen Gannett’s talk disproves this, explain how flashes of genius actually happen, and provide ways any creator can increase their odds of having one.

    The talk is based on two years of research for Gannett’s book The Creative Curve. As part of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field.

    Based on this, he found four patterns — The Four Laws of Creative Curve — that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett’s research and a look at how you can leverage it.

    In a separate program, Allen Gannett explores the science of trends. Why do specific ideas take off when they do? Why do others rise then fall, causing businesses to come crashing down? Or why do some ideas fail but later work such as Apple’s first tablet computer flopping in the 90s but the iPad later ushering in the tablet era?

    Based on two years of research for Gannett’s book The Creative Curve, the talk draws on dozens of interviews of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study creativity. A sneak peek into Gannett’s research, the talk provides an inside look at at how you can leverage it when it comes to understanding market behavior.

    Gannett explores the neuroscience of how consumers are driven to trends that are a balance of the familiar and the novel. Consumers are fearful of ideas that are radically novel but also get bored with the overly familiar. This talk gives a clear-eyed assessment into how you can better understand consumer behavior and create products that capture attention—and market share.

    His book The Creative Curve came out in 2018 from Penguin Random House. It has been featured on CNBC, Forbes, and numerous top podcasts, and has been translated into nine other languages. Most importantly, Allen Gannett was once a very pitiful runner-up on Wheel of Fortune.

    Contact us at Speakers Inc and follow us on Twitter

    Allen Gannett | Creativity Innovation

    Videos

    Interest to Book? Send us your enquiry

    Speaker Contact Form

    Enquiry Form

    No reviews available for this post.

    Was this profile helpful?

    Talent FAQ's

    Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.

    Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.

    The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.

    Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.

    Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.

    • Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
    • There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
    • Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
    • When browsing speakers, consider their location to keep travel costs down.
    • Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
    • Be upfront about your needs and expectations to ensure a successful partnership.
    • Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.

    Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!

    View further speakers

    Lisa Orrell, CPC - Image 15 (May 19, 2026)
    • (1 reviews)

      She helps organizations bridge generational gaps and strengthen workplace culture.

      • Thought Leadership
      DJ Stormy Monroe - Image 03 (April 14, 2026)

          She creates unforgettable, high-energy events through music and crowd connection.

          Ameca Robot - Image 01 (April 27, 2026)

              It brings human-like interaction to the future of robotics.

              Scott Galloway - Image 01 (March 5, 2026)

                  He helps leaders understand markets, technology, and modern business strategy.

                  • Professor of Marketing
                  Jessica Mah - Image 02 (January 27, 2026)

                      She helps entrepreneurs build smarter, scalable, and financially confident businesses.

                      • Innovative Entrepreneur
                      Jason Tharp - Image 06 (May 7, 2026)
                      • (5 reviews)

                        He inspires teams to lead with hope, courage, and resilience.

                        • Champion of H.O.P.E
                        Urs Koenig
                            Urs Koenig equips leaders to win in complexity through a rare blend of elite sport, military command, academic research, and two decades of high-impact leadership coaching.
                            • Leadership Performance
                            Orlando Jones
                                • Celebrity Emcee
                                Disclaimer
                                The profiles and images embedded on these pages are from various conference entertainers and other talent.

                                These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.

                                Fee ranges where listed on this website are intended to serve as a guideline only.

                                All talent fees exclude VAT, travel and accommodation where required.

                                Speakers Inc.

                                Connecting you with the perfect speaker.

                                We connect you with world-class speakers to create impactful, memorable events.

                                Find the Perfect Speaker

                                Tell us about your event and we’ll match you with the right speaker.

                                © All rights reserved 2026.  Designed using Voxel

                                AI Assistant