Dr. Martha Rogers

Tagline: Customer Experience

Keynote Topics

Business Competition, Future Tense
Technology is raising customer expectations, and now you’re competing with Amazon, Apple, JetBlue, and Amex. Four strategies for succeeding in the transparent future.

The Omnichannel Myth
99% of companies that say they’re “omnichannel” aren’t. Three obstacles to overcome before joining the 1% of companies that really are.

After e-Commerce: Immersive Commerce
Today’s programmatic marketing tactic is tomorrow’s smartphone app, so get ready now for an online CX featuring “chatvertising” and bot-to-bot marketing.

Four Ways to Avoid “Post-Disruption Stress Disorder”
PDSD has plagued more than one business, from Kodak to Blockbuster, and from Apple to IBM. Four strategies for beating the next disruption in your own category.

Customer Trust as a Disruptive Innovation
How to out-do your competitors by earning your customers’ trust, and why this can insulate you from the next big disruption in your business.

Digital Disruption for Fun and Profit
Creating your own disruption is a good way to survive radical technological (or regulatory) change, and offense is always more fun than defense.

Proactive Customer Strategy: The Smart Response to Transparency
Now that what customers say about you matters more than what you tell customers about yourself, what your customers want is for you to be proactive on their behalf. 

Uber-izing your business
Trust platforms like Airbnb, Uber and Taskrabbit empower customers with the ability to self-organize, eliminating the middle man. Other businesses can, too. And will.

Proactive Trustworthiness is the New Black
New technology drives new expectations. You need a new strategy, good for 2019 and beyond. Grow profitably and stay competitive with Extreme Trust. Four tasks to do so.

Do Your Customers Trust You? Should They? And Do You Trust Them?
If somebody measured every company tomorrow, how would your company rank?  What decisions are you making today that create or destroy trust?

What Would a Trustable [insert your company’s name] Look Like?
Do you give refunds proactively? Host customer reviews on your website? Things to show you’re a leader in trustability, while improving business results at the same time.

Balancing Work, Life, and Getting Where You Deserve to Be
Take it from a woman who has advanced degrees, a history of professional leadership in corporate America and entrepreneurial ventures, and has raised a family while traveling on six continents.  It ain’t easy, but you can do it for fun and profit.

Leading While Female
One of the world’s most acclaimed leaders in customer experience, customer loyalty, trustability, business technologies, and building equity shares her insights from 25 years in the field with clients, companies, CEOs, and real customers. 

You Go Girl!
Winning the Millennial Generation by leveraging the increasing power, influence, and authority of women in business. How to structure a truly collaborative and social business enterprise.

What is the Value of a Better Customer Experience?
How to map the CX, improve it, profit from it.  How does it help us and help our customers?   Why is “customer journey mapping” exactly what’s needed now?

The Customer Dashboard
How to measure your success with customers. Metrics needed to drive your decisions and behaviors, eliminate landmines and build customer equity.

Customer Metrics You Can Bank On
Providing a better CX is costly today, while value is realized tomorrow. Resolve this dilemma to the satisfaction of your CFO.  How much more will customers pay if…?

You Can Lead a Man to Data, But You Can’t Make Him Think
Trustworthy data is (1) objective and (2) accurate. That’s half the battle. Five principles for using objective, accurate data to make more scientifically reliable business decisions.

How to Make Data-Driven Decisions Without a Statistics Degree
Anticipating human biases, avoiding statistical errors, and recognizing the limits of the data you have. How to talk with your customer analysts, without equations.

Customer Advocacy: Recruiting Your Best Customers to the Sales Team
The pinnacle of Customer Success Management is customer advocacy. How to create emotional, human bonds with customers, at scale, and leapfrog your competitors to own the category

Customer Success: Competing for Sales in the Cloud
SaaS and other subscription-based businesses must cultivate prospects, not just hunt them. How to manage every customer relationship as a Challenger Sale.

Social Selling: Arm Your Salespeople
Turn salespeople into thought leaders armed with social ninja skills. Learn how to sell based on triggers, insights, and referrals.

Managing a Successful Customer-Centric Transformation
The key isn’t technology or data or policy. All these things are table stakes. The key lies in the culture of your employees. How to improve and maintain your corporate culture.

Self-Organizing Your Way to Competitive Success
When a customer problem comes in, you want your employees to swarm the problem and solve it, without top-down direction. Here’s how to make that happen.

Videos

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Talent Highlights

  • Global Authority on Customer Experience: Dr. Martha Rogers is recognized worldwide as one of the foremost experts in customer relationship management (CRM) and customer experience (CX), with over 25 years of experience in the field.
  • Co-Founder of Peppers & Rogers Group: As the co-founder of Peppers & Rogers Group, Dr. Rogers has helped shape the customer-focused business strategies of Fortune 500 companies, empowering organizations to prioritize long-term customer loyalty and trust.
  • Acclaimed Author and Thought Leader: Dr. Rogers is the co-author of several groundbreaking books, including The One to One Future and Extreme Trust, which have revolutionized the understanding of customer loyalty and personalized business models.
  • Sought-After Keynote Speaker: Dr. Rogers has delivered keynote addresses at global conferences such as TEDx and the Gartner Symposiums, offering expert insights on building customer trust, improving customer satisfaction, and leveraging technology for better customer engagement.

Travels from:

  • New York, NY

Fee Range:**

  • Fees* $10,001 - $20,000
  • USA: $17,500

Client to cover flights, transfers, accommodation and all meals for upto 2 nights for events outside of New York

Dr. Martha Rogers, recognized globally for her groundbreaking work in customer-focused business strategies, is a thought leader who has transformed the landscape of customer relationship management (CRM) and customer experience (CX).

With over 25 years of expertise, Dr. Rogers is the co-founder of the Peppers & Rogers Group, a consultancy that has shaped the strategic direction of Fortune 500 companies and startups alike. As an acclaimed author, keynote speaker, and strategist, her insights into building sustainable, customer-centric business models have empowered organizations to deliver exceptional customer experiences and drive growth.

Alongside her co-founder Don Peppers, Dr. Rogers has authored several bestsellers, including The One to One Future, Return on Customer, and Extreme Trust. These works have not only pioneered new ways of thinking about customer loyalty and trust but also provided actionable frameworks for companies to adopt.

Dr. Martha Rogers | Customer Experience

Her extensive research and practical experience make Dr. Rogers a sought-after keynote speaker, helping businesses around the world embrace customer-centric transformations that improve engagement, profitability, and long-term success.

Experience
Dr. Martha Rogers has more than two decades of experience advising organizations on how to build customer-focused business strategies that foster loyalty and trust. Her career began as a professor at Duke University’s Fuqua School of Business, where she focused on customer relationships, database marketing, and customer equity. From there, she co-founded the Peppers & Rogers Group, a leading consulting firm that specializes in customer-based business strategies. This experience matters for customer experience (CX) because Dr. Rogers has worked directly with companies from a variety of industries, guiding them through the complexities of transforming customer data into actionable insights.

Her experience in shaping customer-focused strategies is critical for businesses today. In a world where customers are empowered with more choices and higher expectations, her knowledge of how to leverage customer data and technology to create personalized, trusted experiences is invaluable. She has helped organizations from financial services to healthcare adopt data-driven approaches to build meaningful, long-term customer relationships, increase customer satisfaction, and drive profitability. Her thought leadership continues to influence global trends in customer experience management.

Expertise
Dr. Martha Rogers’ expertise is built on a deep understanding of the intersection between customer relationships, technology, and business growth. She is an expert in customer experience (CX), customer relationship management (CRM), and trust-based business strategies, helping organizations understand the long-term value of customer loyalty. Her co-authored books, including The One to One Future, were some of the earliest texts advocating for one-to-one marketing, transforming how businesses think about personalized customer interactions.

Her background as both an academic and a practitioner gives her unparalleled insights into the real-world application of customer strategies. At Duke University, she helped pioneer research in customer-based business strategies, providing a strong theoretical foundation to her work. This, combined with years of hands-on consulting experience at Peppers & Rogers Group, ensures that Dr. Rogers doesn’t just know the theory — she understands how to implement it effectively in various industries. Her ability to simplify complex business models into actionable strategies makes her a leading authority on creating customer-centric companies.

Authority
Dr. Martha Rogers is considered one of the top authorities in customer relationship management and customer experience strategy, as evidenced by her long-standing influence in the industry. She has spoken at major global conferences, including TEDx and Gartner Symposiums, where her insights have shaped the thinking of senior executives and business leaders around the world. Her consultancy, Peppers & Rogers Group, has been instrumental in helping leading corporations such as IBM, Cisco, and Vodafone create customer strategies that balance profitability with long-term customer trust and loyalty.

Her books have been translated into multiple languages and remain influential texts for marketers, strategists, and customer experience professionals. Additionally, she has been recognized with numerous awards for her thought leadership and contributions to the field of customer strategy. This authority, combined with her continued active role in advising Fortune 500 companies, makes Dr. Rogers a must-book keynote speaker for businesses looking to enhance their customer engagement strategies.

Trustworthiness
Dr. Martha Rogers is widely regarded as a trustworthy authority in customer-focused business strategies. Her practical experience in working with top-tier organizations, alongside her academic rigor, provides a balanced and reliable foundation for the advice she gives. Dr. Rogers has consistently demonstrated a commitment to ethical business practices, particularly in her work on Extreme Trust, which argues that businesses must proactively work to earn customer trust by doing the right thing, even when no one is watching.

She is trusted by both corporate leaders and event planners for her ability to deliver valuable, actionable insights that have a real impact. Her keynote presentations are known for being research-backed and thought-provoking, offering audiences not just theory, but practical solutions they can apply within their organizations. Furthermore, the continued success of Peppers & Rogers Group, along with the ongoing demand for her insights from Fortune 500 companies, solidifies her trustworthiness as a keynote speaker.

Why She Should Be Booked by Event Planners

Event planners looking for a keynote speaker who can deliver both thought leadership and practical advice will find Dr. Martha Rogers to be an ideal choice. First, her deep expertise in customer experience and loyalty gives her the ability to tailor presentations to a wide range of industries, whether it’s financial services, healthcare, retail, or technology. Her insights can help organizations navigate the challenges of modern customer engagement, making her a valuable asset for conferences focused on business transformation, customer-centricity, or marketing innovation.

Second, Dr. Rogers’ presentations are backed by rigorous research and real-world case studies. She doesn’t just talk about abstract concepts; she shares actionable strategies and insights that attendees can implement immediately. Her ability to make complex topics accessible ensures that audiences leave with a clear understanding of how to apply her ideas in their organizations. This makes her a standout choice for event planners who want to offer their attendees not just inspiration but practical value.

Finally, Dr. Rogers’ experience speaking to diverse global audiences means she understands how to engage and connect with attendees across cultures and industries. Her presentations are known for their clarity, energy, and relevance, ensuring that attendees stay engaged throughout. Whether it’s a small corporate event or a large industry conference, her ability to captivate and educate makes her an exceptional speaker choice for any event.

Why Event Planners Should Use Speakers Inc

Event planners who partner with Speakers Inc benefit from a dedicated team of professionals who understand the unique needs of each event. Speakers Inc is known for its strong network of top keynote speakers, including industry leaders like Dr. Martha Rogers, making it easy to find the perfect match for any conference theme or business objective. The agency takes the time to understand the goals of the event and provides tailored speaker recommendations that align with the specific needs of the audience.

Moreover, Speakers Inc simplifies the logistics of booking high-caliber speakers. The team handles everything from contract negotiations to travel arrangements, ensuring a seamless experience for both the speaker and the event planner. This level of service allows event organizers to focus on delivering a successful event while knowing that the keynote speaker will meet or exceed their expectations.

Summary and Conclusion

Dr. Martha Rogers is an internationally recognized thought leader in customer experience and business strategy. With over 25 years of experience helping organizations build customer-centric models, her expertise in customer relationship management, loyalty strategies, and trust-building is unparalleled. Her contributions to the field have shaped the way businesses engage with their customers and foster long-term relationships based on mutual trust and value.

Booking Dr. Rogers through Speakers Inc ensures that event planners gain access to a speaker who brings both depth of knowledge and practical insights. Her presentations inspire and educate audiences, leaving a lasting impact on businesses looking to drive customer satisfaction and loyalty. With her proven track record, authority, and trustworthiness, Dr. Rogers is a valuable addition to any conference or corporate event.

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Author Books | Magazine Covers

Martha Rogers

With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term.

Martha Rogers

“Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies.

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