Maddy Dychtwald

  • San Francisco, CA
  • Range USD On Request

Tagline: Age Wave Futurist

Talent Highlights

  • As a leading authority on both the age wave and the economic ascent of women, Maddy’s presentations combine data-driven insights with impactful examples and best practices to dramatically re-imagine aging, retirement, and women’s lifelong financial well-being.

Maddy Dychtwald is a prominent name in the field of futurism and aging demographics. As a respected author, speaker, and visionary thinker, she has dedicated her career to exploring the profound impact of demographic shifts on our society and economy. Table of ContentsMaddy Dychtwald | Personal Finance FuturistWith her insightful analysis and ability to predict […]

Maddy Dychtwald is a prominent name in the field of futurism and aging demographics. As a respected author, speaker, and visionary thinker, she has dedicated her career to exploring the profound impact of demographic shifts on our society and economy.

Table of Contents
Maddy Dychtwald | Personal Finance Futurist
With her insightful analysis and ability to predict societal trends, Maddy Dychtwald has earned her place as a leading futurist, shedding light on the challenges and opportunities presented by the aging population.

Recognized by Forbes as one of the Top 50 female futurists globally, Maddy Dychtwald has been deeply involved for nearly 40 years in exploring all aspects of the age wave and how it’s transforming the marketplace, the workplace, our world, and our lives. She is an internationally acclaimed author, public speaker, Wall Street Journal blogger, and thought leader on longevity, aging, the new retirement, and the ascent of women.

A successful entrepreneur, in 1986 Maddy co-founded Age Wave, the world’s leading think tank and corporate adviser on the far-reaching and profound impacts of our global aging population. The Age Wave team has worked with more than half of the Fortune 500 in industries ranging from healthcare and medical technology to financial services and consumer products.

With women at the forefront of the longevity revolution, Maddy has deeply explored their specific longevity-related wants, needs, and challenges. She has led numerous acclaimed studies on women and money, including the landmark Women, Money and Power sponsored by Allianz and Women and Financial Wellness: Beyond the Bottom Line for Bank of America Merrill Lynch.

Maddy Dychtwald | Personal Finance Futurist

Maddy also served as the national co-spokesperson for an in-depth investigation titled The Four Pillars of the New Retirement: What a Difference a Year Makes, sponsored by Edward Jones. In addition, she has been involved in more than 25 thought leadership research studies worldwide on aging, longevity, retirement, health, family, caregiving, housing, and leisure, which have been featured in prominent media outlets, including Bloomberg Businessweek, Forbes, Newsweek, Time, CNBC, and NPR—cumulatively garnering more than 12 billion media impressions.

Dychtwald’s path to becoming a futurist took a significant turn during her time at UCLA, where she became aware of the aging of the Baby Boomer generation, born between 1946 and 1964. The sheer size and influence of this demographic group fascinated her, and she realized that the aging of this generation would have far-reaching implications for society, economics, healthcare, and beyond.

After her college years, Maddy Dychtwald’s commitment to understanding aging demographics led her to pursue a master’s degree in psychology with a focus on adult life development at San Francisco State University. This academic foundation equipped her with the tools needed to delve deeper into the psychological and societal aspects of aging.

Maddy Dychtwald professional journey as a futurist took off when she co-founded Age Wave, a consulting firm specializing in demographic trends and generational marketing. Age Wave is dedicated to understanding the aging population and helping organizations adapt and thrive in the changing demographic landscape. The company’s innovative research and consulting services have had a profound impact on the way businesses and policymakers approach the challenges and opportunities presented by an aging society.

One of Maddy Dychtwald’s key contributions as a futurist is her ability to foresee the consequences of demographic shifts long before they become apparent to the broader public. For example, she was among the first to recognize the impending retirement wave of Baby Boomers and the subsequent impact on the workforce, healthcare systems, and the economy. Her insights have been invaluable for industries and organizations that need to adapt their strategies to cater to an aging population.

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Keynote Topics


With the convergence of rising longevity, the aging of the massive Boomer generation, and widespread financial insecurity, there is a greater need than ever for trusted, holistic financial guidance. Americans want financial professionals who seek to understand what matters most to them and their families and can help them achieve their goals.

This new presentation draws on cutting-edge new research that spans five generations. We will outline the forces shaping retirement planning today and offer ways that financial professionals can ready themselves to demonstrate greater empathy to deliver targeted solutions that safeguard a well-lived retirement for these uncertain times.

Topics to be covered include:

  • Why has financial peace of mind become far more important than wealth?
  • What are the greatest worries for pre-retirees and retirees in achieving a financially secure retirement?
  • What are the “generational generosity” watchouts for financial professionals and their clients that could jeopardize retirement?
  • In what ways is women’s rising financial power transforming the field of retirement planning and how should you respond?
  • How will the demands of eldercare, sibling care, grandparenthood, singlehood, and “rehirement” impact retirement planning?
  • How can financial professionals best manage the greatest generational hand-off in history and guide clients to leave a legacy?


These dynamic forces are shaping your business; are you prepared?

  • Men and women over 50 now make up 33% of the total U.S. population and 44% of the adult population but control more than 70% of total wealth.
  • Due to the combination of rising longevity, declining fertility, and the aging of the Baby Boom generation, this group is now bigger than the entire market of most countries.

As active and curious consumers, they are responsible for: 45% of new car and truck purchasing, 53% of all food and grocery purchasing, 55% of all travel and leisure consumption, 68% of OTC drugs, 77% of all Rx drug consumption, and 80% of all retirement accounts.

We will explain how your business can best target this massive, misunderstood, misrepresented, and wildly untapped new market.

We’ll illustrate why 20th century notions of “lifetime brand loyalty,” “retirement,” and “seniors” have become obsolete and how with impending breakthroughs in precision medicine, living to 100+ will soon become commonplace.

And we’ll provide a mind-stretching preview of the products, services, marketing, and advertising that will succeed at meeting the needs and aspirations of this new “Third Age” while eliminating the ageism that has impeded shareholder value for too long.

The Rising Power of the Consumer Force to Be Reckoned With.

The growing strength and empowerment of 50+ women have been hiding in plain sight for far too long. That is about to change. Bolstered by unprecedented levels of education and workforce participation, escalating income and wealth, tech savvy and consumer know-how, and most importantly, rising longevity and vitality, 50+ women are fast becoming the consumer force to be reckoned with. Yet they often feel ignored, misunderstood, and even disrespected by brands and marketers.

Drawing on decades of proprietary Age Wave research, including the highly acclaimed study led by Age Wave co-founder Maddy Dychtwald, Women and Financial Wellness: Beyond the Bottom Line, and insights from her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, and her upcoming book: Ageless Aging: Women’s Longevity Bonus and the Art and Science of Living Longer, Better, Maddy explains why 50+ women are a consumer force to be reckoned with for businesses of all kinds from financial services and healthcare to fashion and technology.

As a successful entrepreneur, author, researcher, Wall Street Journal blogger, wife, and mother—and a 50+ woman herself—Maddy combines dramatic data-driven insights with inspirational storytelling, illuminating this market segment’s core attitudes, motivations, and behavioral patterns, and offering the keys to unlocking its consumer spending potential.

Topics explored in this new presentation include:

  • The size, shape, and financial clout of this quickly growing market segment and how 50+ women are disrupting aging and leading the longevity revolution
  • The consumer purchasing power and passions of 50+ women, including their approach to spending, gifting, saving, and investing
  • The ageist and/or sexist messaging that turns them off—and how to avoid these communications pitfalls
  • The emotions, desires, and challenges that motivate their purchasing decisions, including their conscious consumerism
  • How technology and social media can be both a barrier and a benefit
  • How today’s different generations of women influence each other and their purchasing decisions
  • The five-step action plan you need to capture the hearts and minds of this growing market segment
  • Deeply researched, customized for each unique audience, and packed with actionable takeaways, Maddy’s illuminating insights can help you understand and harness the power of 50+ women.

It will leave audiences with food for thought and concrete ideas for implementing and adapting to needed change.

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