Scott Stratten: Un-Marketing Expert
- Highlights:
- Recognized by Forbes as one of the top five social media influencers globally.
- President of UnMarketing, a leading consultancy focused on authentic marketing and branding.
- Advocates for a relationship-based approach to marketing rather than traditional, transactional methods.
- Renowned for his engaging and humorous speaking style.
- Delivers high-energy presentations that blend real-world examples with actionable insights.
- Travels from: Toronto, ON
- **Fee range: $35,001 - $50,000
Keynote Topics
UnMarketing: Stop Marketing, Start Engaging
The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use.
This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.
UnSelling: The New Customer Experience
Based on the 800-CEO READ: Sales Book Of The Year Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
In this highly energetic and engaging talk, audiences will learn:
- Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly.
- Why social media can be the wrong choice for your business.
- Why the people you hire matter more than the tasks you hire them to do.
These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.
You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.
The Age of Disruption: Everything Has Changed and Nothing Is Different
We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different.
Trust, connection, consistency and service will always trump any new app to hit the market.
In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.
Audiences will walk away understanding the following:
- The Millennial Myth: The younger generation may create new challenges for business, but not in the way people are saying.
- Social Media Snake Oil: Why social media is a poor sales and marketing tool, what it’s really meant for, and how understanding this will actually lead to the best success for your company online.
- The Digital Decision: Your market today is forming buying decisions well before coming to you. Marketing today means getting in front of them when they’re making these important choices.
Read Full Bio
Scott Stratten is a powerhouse in the world of marketing, branding, and relationship-building, known for his disruptive and un-traditional approach. Named by Forbes as one of the top five social media influencers globally, Stratten is a leading voice in contemporary marketing.
As the President of UnMarketing, Scott has dedicated his career to teaching businesses and professionals how to connect with their audiences authentically and effectively. His innovative strategies and engaging storytelling make him a standout figure in the marketing world.
Stratten’s influence extends beyond social media. He is a celebrated author of several best-selling books on sales and marketing, each offering a fresh perspective on how businesses can thrive in an ever-changing landscape. His works, including “UnMarketing,” “The Book of Business Awesome,” and “UnBranding,” have become essential reading for those looking to break free from traditional marketing constraints and embrace new, more effective methods.
On stage, Scott Stratten is a dynamic and compelling speaker. His presentations are not just about changing marketing strategies but transforming how businesses view sales and relationships. He challenges conventional wisdom and provides actionable insights that leave his audiences inspired and ready to implement change. Stratten’s ability to blend humor, real-world examples, and practical advice makes him a sought-after keynote speaker for events worldwide.
Scott Stratten’s journey to becoming a top marketing expert is rooted in his extensive experience and innovative mindset. With a background in both the corporate world and as an entrepreneur, he has a deep understanding of the challenges businesses face in today’s market. Scott’s career began in the music industry, where he honed his skills in promotions and marketing. This early experience laid the foundation for his disruptive approach to marketing and branding.
As the President of UnMarketing, Scott has built a reputation for his no-nonsense approach to business. He advocates for authenticity and transparency, urging companies to move away from outdated marketing tactics and embrace methods that foster genuine connections with their audiences. His philosophy is centered on the idea that marketing is not a task but a relationship, and this principle permeates all his work.
Scott’s influence as a speaker is profound. He has delivered keynote addresses at major conferences and corporate events around the globe, captivating audiences with his insightful and entertaining presentations. His ability to engage and motivate listeners is unparalleled, making him a favorite among event planners and attendees alike. Scott’s talks are known for their high energy, humor, and practical takeaways, ensuring that participants leave with both inspiration and actionable strategies.
One of Scott’s key strengths is his deep understanding of social media and its impact on modern marketing. He was an early adopter of social media platforms and quickly recognized their potential for building brands and connecting with customers. This foresight earned him recognition as one of the top social media influencers in the world, a testament to his expertise and forward-thinking approach.
In addition to his speaking engagements, Scott has authored several best-selling books that have influenced countless marketers and business leaders. His books, such as “UnMarketing: Stop Marketing. Start Engaging,” offer a wealth of knowledge and practical advice on how to navigate the complex world of modern marketing. These publications have solidified his reputation as a thought leader and continue to be go-to resources for professionals seeking to enhance their marketing strategies.
Event planners should consider booking Scott Stratten for his ability to deliver presentations that are both highly informative and incredibly engaging. Scott’s unique perspective on marketing and branding challenges conventional approaches and provides fresh, actionable insights that can transform how businesses operate. His talks are designed to resonate with a wide range of audiences, from corporate executives to small business owners, ensuring that everyone leaves with valuable takeaways.
Scott Stratten reputation as a top social media influencer and best-selling author adds significant value to any event. His insights are backed by years of experience and success, making him a credible and authoritative voice in the marketing world. Attendees at Scott’s sessions can expect to gain new perspectives on how to build relationships with their customers, enhance their brand presence, and drive sales in innovative ways.
Moreover, Scott Stratten engaging and humorous speaking style ensures that his presentations are not only educational but also entertaining. He has a knack for making complex concepts accessible and relatable, which helps audiences retain and apply what they learn. This combination of expertise, credibility, and presentation skill makes Scott Stratten an ideal choice for keynote addresses, workshops, and seminars.
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