Mark Stiving: Pricing Strategist
Pricing strategist and keynote speaker Mark Stiving helps companies capture their true value by transforming how leaders understand buyers, pricing decisions, and profit through practical, proven frameworks.
Quick Facts:
- Highlights:
- Ph.D. in Pricing from UC Berkeley
- Over 25 years advising companies on pricing and value
- Worked with global firms and high-growth technology companies
- Author of four books on pricing and value-based selling
- Formats: Pricing Strategist, Keynote Speaker, Author, and Business Advisor
- Audiences: Executives, founders, sales and marketing leaders, product teams, and organizations seeking profitable, buyer-driven pricing strategies.
- Outcomes:
- Clear understanding of how buyers perceive value
- Practical frameworks for value-based pricing
- Increased confidence and profitability through better pricing decisions
- Travels from: Reno, NV
- **Fee range: $20,001 - $35,000
Talent Services
Keynote Topics:
Selling Value
How to Win More Business at Higher Prices
Your sales team is trapped in a price war they can’t win. Every conversation defaults to discounts. Every competitor seems cheaper. Every deal feels like a race to the bottom.
The Hidden Truth: This isn’t a pricing problem; it’s a value communication problem. When buyers focus on price, it’s because they don’t fully grasp the value of what you’re selling.
In this keynote, award-winning author and speaker Mark Stiving will reveal:
- Why buyers default to price comparisons (and the psychology behind it)
- How to identify prospects who will pay premium prices for premium value
- The exact frameworks that shift conversations from cost to value
- Negotiation strategies that preserve margins while closing more deals
- Real techniques to quantify your value in dollars, not features
The Bottom Line: Stop competing on price. Start winning on value and watch your margins transform.
Perfect For:
- Sales teams and revenue organizations
- Sales leadership and management
- B2B companies facing pricing pressure
- Professional services firms
- Technology and software companies
- Sales conferences and training events
Erase Buyer Disconnect
Turn Hidden Value into Revenue Growth
You deliver massive value to your customers, but do you capture your fair share of that value? For most companies, the answer is a depressing, “no.”
The Hidden Truth: This disconnect isn’t about your capabilities; it’s about the gap between the value you deliver and the value they perceive. When buyers can’t see your full impact, they make decisions that hurt both of you.
In this keynote, award-winning author and speaker Mark Stiving will uncover:
- Why smart buyers consistently undervalue exceptional solutions (and how to fix it)
- The psychology behind how people assign worth to business decisions
- How to identify segments that recognize and reward true value
- Proven frameworks to quantify and communicate your impact in terms that matter
Your Bottom Line: Stop being undervalued. Start capturing what you’re worth and watch your business transform.
Perfect For:
- Leadership teams and executive audiences
- Revenue executives and growth leaders
- Association conferences and industry events
- Companies struggling with commoditization
- Organizations with complex or transformational solutions
Instant Profits
How to Raise Prices without Losing Customers
Fear. Fear is what keeps most companies from raising their prices, or at least raising prices enough. Yet price increases are one of the most powerful tools to improve your bottom line.
The Hidden Truth: While no customer wants a price increase, many will accept it—and Mark can help you identify who and how much.
In this high-ROI keynote, award-winning author and speaker Mark Stiving will reveal:
- Why most companies are chronically underpriced (and the signs you’re one of them)
- Strategic frameworks to identify which customers and products can absorb higher prices
- Communication formulas that minimize resistance and maximize acceptance
- When and how to implement increases without triggering competitive retaliation
The Bottom Line: Stop leaving money on the table. Start capturing the profits you’ve already earned.
Perfect For:
- CEOs and executive leadership teams
- Private equity and venture capital events
- Industry associations and executive conferences
- Leadership retreats and strategic planning sessions
- Companies facing margin pressure or cost increases
Pricing AI
Erase Buyer Disconnect Before It’s Baked Into Your Algorithms
AI companies are burning through millions in development costs while struggling to justify premium pricing to customers who see AI as either “magic” or “just another tool.”
The Hidden Truth: The same value communication principles that work for traditional products become even more critical with AI, but most companies are getting it wrong.
In this cutting-edge keynote, award-winning author and speaker Mark Stiving will reveal:
- Why Pricing AI feels different, but isn’t
- How to apply proven pricing principles to AI products
- How to quantify and communicate AI value when benefits are hard to measure
- Frameworks to price AI agents, models, and automation tools profitably
- Strategies to justify premium pricing for “invisible” AI capabilities
- Methods to segment AI buyers based on value realization, not just features
The Bottom Line: Price for the transformation, not the technology.
Perfect For:
- AI company executives and leadership teams
- Technology conferences and innovation summits
- Venture capital and private equity events
- SaaS companies adding AI capabilities
- Organizations investing heavily in AI development
Talent Short Bio
Mark Stiving, Ph.D., is a renowned pricing expert, author, and keynote speaker with over 25 years of experience guiding companies from startups to global enterprises. His expertise has been featured in Harvard Business Review, Forbes, and Fast Company. Mark is the author of “Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business” and “Impact Pricing.”
He has headlined events for Fortune 500 firms, industry associations, and innovative SaaS leaders. Mark’s high-impact sessions are known for clarity, actionable takeaways, and transforming how organizations think about customer-centric growth.
Read Full Bio
Mark Stiving doesn’t just teach pricing; he transforms how companies capture their true worth. With his Ph.D. in Pricing from UC Berkeley and 25+ years helping hundreds of companies from Cisco to CrowdStrike, Mark brings the calm confidence of someone who’s seen every pricing challenge and knows exactly how to solve it.
His obsession with pricing started early. As a kid grocery shopping, he noticed every cereal box ended in .99 and wondered why. That curiosity never left him. But the real breakthrough came from a painful personal experience that taught him you can’t solve problems until you truly understand how others think and make decisions. That insight became the foundation of his approach to understanding buyers.
Mark draws audiences in with stories and insights delivered with the quiet authority of someone who’s built and sold businesses, authored four books including Selling Value and Instant Profits, and hosts the popular Impact Pricing podcast. He doesn’t motivate with rah-rah speeches, he transforms thinking with proven frameworks you can implement immediately.
When he’s not helping companies capture their worth, you’ll find Mark flying his own plane around the Reno skies, where he lives with his wife, Carol. A former mountain biker, paraglider, scuba instructor, and white-water kayaker, he has always been drawn to activities that require both calculated risk and complete focus, much like the pricing strategies he teaches.
Interest to Book? Send us your enquiry
**Overview of User Reviews for Mark's Presentation and Coaching Services**
Mark's presentation and coaching have received overwhelmingly positive feedback from various professionals across different industries. Users highlight several key strengths:
1. **Engaging and Trust-Building**: Mark demonstrates a remarkable ability to build trust and engage participants effectively, encouraging them to explore new perspectives and insights.
2. **Expertise in Pricing**: He demystifies the complexities of pricing, presenting it as a science rather than a taboo subject. His approach empowers participants to understand and apply pricing models effectively.
3. **Passionate Coaching**: Mark's enthusiasm for pricing and education is evident, as he delivers his services with passion and energy, making the learning experience enjoyable and impactful.
While the reviews do not mention significant weaknesses, the challenging nature of the questions posed during sessions may require participants to be prepared for rigorous engagement.
Overall, Mark's sessions are described as transformative and enlightening, making him a valuable asset for companies looking to…
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