Emma Sargsyan: PR Strategist
Emma Sargsyan is a global PR strategist, bestselling author, and keynote speaker who helps leaders master visibility, influence, and reputation in a noisy world.
Quick Facts:
- CEO of Saege International, a global PR and public affairs agency
- Hosted AIM Congress 2025 and WHO World Local Production Forum
- Bestselling author, shaping the future of PR and branding
- Featured in High Net Worth Magazine, Armenia TV, and Public Television of Armenia
- Recognized among the highest-paid PR professionals in Armenia, UAE, and U.S.
- Formats:
Keynote (45–60 minutes), event host, media trainer
- Audiences:
CEOs, executives, government leaders, entrepreneurs, and communications professionals
- Outcomes:
- Transform visibility into meaningful influence.
- Learn how to communicate with authority in crises.
- Build personal and organizational brands that resonate authentically.
- Travels from: Los Angeles, CA
- **Fee range: $5,001 - $10,000
Keynote Topics
Visibility Is Power — But Only If You Know What to Say
In politics, business, and leadership, visibility alone isn’t enough, it’s what you do with the spotlight that counts. In this keynote, Emma Sargsyan breaks down the art and strategy of turning visibility into influence.
Drawing from her global PR experience, she reveals how leaders can master the narrative, shape perception, and leverage their platform to drive real impact. This is about going beyond being seen—it’s about being unignorable.
Takeaways:
- Why attention without strategy is wasted potential.
- How to align visibility with purpose and authority.
- Storytelling techniques that transform presence into power.
PR Is Dead: Why People, Not Products, Are the Future of Branding
In a world oversaturated with ads, slogans, and campaigns, the traditional idea of PR is obsolete. People don’t connect with logos—they connect with other people.
Emma explores why personal branding is now the driving force behind influence, trust, and loyalty. With case studies from global politics and corporate boardrooms, she shows how leaders can turn their personality, values, and humanity into the strongest brand they’ll ever own.
Takeaways:
- Why authenticity outperforms polished messaging.
- The shift from corporate branding to human branding.
- Practical steps for building a personal brand that resonates.
Crisis Communication in the Age of Virality
In today’s world, a single misstep can go viral in minutes and destroy years of reputation. Emma Sargsyan, one of the most trusted crisis PR strategists across the U.S. and Middle East, reveals the playbook for managing high-stakes moments.
She unpacks how to prepare for crises before they strike, what to do when the spotlight is harshest, and how to transform a potential downfall into an opportunity for credibility and leadership.
Takeaways:
- Proactive strategies to bulletproof your image.
- What to say—and what never to say—during a crisis.
- How to rebuild stronger after public setbacks.
Unignorable Leadership: The New Rules of Influence
What makes certain leaders impossible to ignore? It’s not just their titles—it’s their ability to command attention, inspire loyalty, and move people toward action. Emma Sargsyan breaks down the pillars of “unignorable leadership” and shows how business and political leaders alike can cultivate presence, authority, and trust.
This talk equips ambitious leaders with the mindset and tools to lead with unapologetic authenticity in a noisy world.
Takeaways:
- The 3 pillars of being unignorable as a leader.
- How to communicate in a way that cuts through the noise.
- Balancing authority with empathy to inspire real change.
Talent Short Bio
Emma Sargsyan is a PR strategist and keynote speaker renowned for her bold approach to communications, branding, and crisis management. As CEO of Saege International, with offices in Los Angeles, Dubai, and Yerevan, she advises CEOs, governments, and world leaders on visibility and influence.
She has hosted major events such as AIM Congress 2025 and the WHO World Local Production Forum, leading high-level dialogues with ministers and Fortune 500 executives.
Emma is also a bestselling author, with her latest book shaping conversations on the future of PR and personal branding. Her mantra “Unignorable, Unapologetic, Unrepeatable” captures her mission to redefine visibility and empower leaders to own their narrative.
Talent Videos
Daron Acemoglu. AI Is Not a Big Deal as of Now
In this 33-minute lecture, economist and MIT professor Daron Acemoglu examines the current state of artificial intelligence, arguing that while AI holds great promise, its real impact has yet to be realized in productivity, labor, or society.
Read Summary & Key Moments
Summary
00:00–02:15 – Introduction and context: the hype surrounding AI.
02:16–06:00 – Comparing AI with previous general-purpose technologies.
06:01–10:30 – Why AI has yet to significantly boost productivity.
10:31–15:20 – Automation vs. augmentation: the wrong incentives in current AI design.
15:21–20:45 – Economic inequality and the concentration of digital power.
20:46–26:10 – The role of policy and institutions in shaping AI’s trajectory.
26:11–30:30 – The need for human-centered AI development and education reform.
Key Moments
00:00 – Introduction to “Ինսայթ 20” and today’s investment theme.
00:45 – Why Dubai real estate became a trend among Armenian investors.
02:30 – Risks of overseas property: liquidity, costs, market volatility.
05:00 – Comparison with securities: stocks, bonds, and funds as alternatives.
08:00 – The role of financial literacy in shaping smarter investments.
12:00 – Cultural preference for real estate vs. modern investment thinking.
15:00 – Case examples of securities outperforming real estate.
18:00 – Building a diversified portfolio for resilience.
20:00 – Closing remarks: why the future lies in securities, not just property.
Interest to Book? Send us your enquiry
No reviews available for this post.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
View further speakers
- (3 reviews)
She helps leaders reimagine cities through real estate and innovation.
- Architect Futurist
- (3 reviews)
- Featured
She helps leaders navigate future technologies and drive human-centered innovation.
- The Radical Futurist
- Mental Health
- Inspiring Leadership
- (4 reviews)
She helps individuals build emotional intelligence and live with purpose.
- Emotional Intelligence
- Promoted
She helps leaders unlearn patterns to drive lasting transformation.
- Leadership Expert
He inspires resilience and leadership through magic and authentic storytelling.
- Inspirational Speaker
- (1 reviews)
- Real Estate Speaker
Disclaimer
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.