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The 2interact Communication Framework® and Profile are specifically designed and tested to assist people and companies to improve on communication.
It is unique as it was designed specifically for communication. It is not a personality framework or profile, nor is it a competency profile.
Continuous research on the framework is taking place by major commercial companies as well as well-known academic institutions.
We have had over 1 million people that have done their assessments to see what their preferences in communication are.
This framework and profile, together with appropriate workshops or coaching, will make your communication more effective. This award-winning framework forms the basis of all workshops and interventions.
How is it possible that two salespeople selling to the same product/service to the customer, addressing the same issue, with the same facts, with the same process, with the same audience could have such different outcomes? Even looking back at the situation, it is still difficult to understand why.
In this talk Deon Basson helps us to understand how subtle changes to our our conversation/communication with the customer can produce complete different outcomes.
Some areas addressed are :
Deon Basson, the CEO of 2interact, is a distinguished figure in the realm of sales psychology. Amidst his doctoral studies, he has delved deep into unraveling the essence of top-performing salespeople, ultimately pinpointing a crucial revelation: the psychology of sales reigns supreme. With an unwavering conviction, Basson emphasizes that applying the right psychological tactics transcends […]
Deon Basson, the CEO of 2interact, is a distinguished figure in the realm of sales psychology. Amidst his doctoral studies, he has delved deep into unraveling the essence of top-performing salespeople, ultimately pinpointing a crucial revelation: the psychology of sales reigns supreme. With an unwavering conviction, Basson emphasizes that applying the right psychological tactics transcends the mere process of selling itself. This fundamental insight has propelled him to the forefront of the sales industry, where his expertise shines as a guiding beacon for professionals seeking to elevate their performance.
Background and Expertise:
Basson’s journey to becoming a leading authority in sales psychology is marked by a rich tapestry of experience and accomplishment. With a foundation rooted in academia, he has diligently pursued his doctoral studies, leveraging this academic rigor to inform his practical insights. Through extensive research and hands-on experience, Basson has cultivated a profound understanding of the intricate nuances that underpin successful sales strategies.
His tenure as the CEO of 2interact has provided him with invaluable opportunities to translate theory into action, driving tangible results for both his company and his clients. By spearheading innovative approaches that prioritize psychological principles, Basson has consistently demonstrated his ability to optimize sales processes and maximize outcomes.
Basson’s expertise extends beyond the confines of traditional sales methodologies. He possesses a keen awareness of the evolving landscape of consumer behavior and market dynamics, allowing him to adapt his strategies with agility and foresight. His holistic approach encompasses elements of emotional intelligence, persuasion techniques, and cognitive biases, enabling him to orchestrate impactful sales experiences that resonate with audiences on a profound level.
As a thought leader and influencer in the field, Basson is dedicated to sharing his wealth of knowledge with others. Through keynote presentations, workshops, and consulting engagements, he empowers individuals and organizations to harness the power of sales psychology to achieve unparalleled success.
Reasons to Book:
Event planners seeking to elevate their programming and deliver exceptional value to their attendees need look no further than Deon Basson. With his unparalleled expertise in sales psychology, Basson offers a unique opportunity to unlock the full potential of sales teams and drive bottom-line results. His dynamic speaking style and engaging delivery captivate audiences, leaving a lasting impression that transcends the confines of the event itself.
By booking Deon Basson for your next event, you are investing in more than just a speaker – you are investing in transformative insights that have the power to revolutionize your approach to sales. With a proven track record of success and a deep understanding of the psychological drivers that influence purchasing decisions, Basson equips audiences with practical strategies they can implement immediately to drive meaningful change.
Conclusion:
In conclusion, Deon Basson emerges as a visionary leader in the realm of sales psychology, poised to empower individuals and organizations to achieve unprecedented success. Through his groundbreaking research, practical insights, and dynamic speaking engagements, Basson continues to redefine the boundaries of what is possible in the world of sales. By booking Deon Basson for your next event through Speakers Inc, you are not only investing in transformative knowledge – you are investing in a brighter future for your organization.
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Karen McCullough is a nationally known keynote speaker and expert on change, generational opportunities and workforce trends. Karen helps organizations cut through the generational biases and get back to reality by leveraging their team’s strengths, enriching the work environment, and driving better results. Each of her presentations brings a realistic perspective on workplace trends, employee […]
Steve Gutzler is the President of Leadership Quest, a Seattle based Leadership Development company. Steve is a dynamic, highly sought after speaker who has delivered over 2500 presentations, to a who’s who list of clients including, Pandora Radio, Microsoft, Starbucks, Boeing, Cisco, Starwood Corporation, U.S. Security Administration, and Oxford Financial to name just a few. […]
Peter Schiff is the CEO and Chief Global Strategist of Euro Pacific Capital, an SEC- registered investment adviser and a full-service broker/dealer. He is one of the few widely known economists and investment professionals to have spoken about the financial crisis of 2008 before it began. As a result of his views on the destructive […]
Former NFL Player Wade Davis is a thought leader, public speaker, and writer on gender, race, and orientation equality. Wade is currently the Vice President of Inclusion Strategy for Product at Netflix and has consulted for companies including Google, Procter & Gamble, Viacom, and others to co-create transformative solutions to build inclusive corporate cultures. Additionally, […]
Widely considered a feminist icon, Grammy winner Ani DiFranco is the mother of the DIY movement, being one of the first artists to create her own record label in 1990. While she has been known as the “Little Folksinger,” her music has embraced punk, funk, hip hop, jazz, soul, electronica and even more distant sounds. […]
James Cunningham is a seasoned event emcee who brings a unique combination of humor, professionalism, and charm to every stage. With years of experience as a comedian and television host, James knows how to keep audiences engaged, energized, and entertained while ensuring a seamless flow for any event. Whether hosting a corporate conference, gala, or […]
Having co-founded Veldskoen Shoes Nick Dreyer is privileged to have seen a business grow from a 2x2m office in Cape Town to a global footwear brand selling in 32 countries. It all started as a side hustle but with key strategies and a value set learned across his diverse career grew to be South Africa’s […]
Hayley Mulenda is a Multi-Award Winning International Speaker, Author and Change Agent who has spoken to thousands of people across the world sharing her story on how she turned her pain to purpose. In under 4 years, Hayley has had the opportunity to share her story drawing from her own experiences, which has resonated with […]
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