Search....
CTRL+K
Search....
CTRL+K
Belongs to these categories
Keynote Topics
The 2interact Communication Framework® and Profile are specifically designed and tested to assist people and companies to improve on communication.
It is unique as it was designed specifically for communication. It is not a personality framework or profile, nor is it a competency profile.
Continuous research on the framework is taking place by major commercial companies as well as well-known academic institutions.
We have had over 1 million people that have done their assessments to see what their preferences in communication are.
This framework and profile, together with appropriate workshops or coaching, will make your communication more effective. This award-winning framework forms the basis of all workshops and interventions.
How is it possible that two salespeople selling to the same product/service to the customer, addressing the same issue, with the same facts, with the same process, with the same audience could have such different outcomes? Even looking back at the situation, it is still difficult to understand why.
In this talk Deon Basson helps us to understand how subtle changes to our our conversation/communication with the customer can produce complete different outcomes.
Some areas addressed are :
Deon Basson, the CEO of 2interact, is a distinguished figure in the realm of sales psychology. Amidst his doctoral studies, he has delved deep into unraveling the essence of top-performing salespeople, ultimately pinpointing a crucial revelation: the psychology of sales reigns supreme. With an unwavering conviction, Basson emphasizes that applying the right psychological tactics transcends […]
Deon Basson, the CEO of 2interact, is a distinguished figure in the realm of sales psychology. Amidst his doctoral studies, he has delved deep into unraveling the essence of top-performing salespeople, ultimately pinpointing a crucial revelation: the psychology of sales reigns supreme. With an unwavering conviction, Basson emphasizes that applying the right psychological tactics transcends the mere process of selling itself. This fundamental insight has propelled him to the forefront of the sales industry, where his expertise shines as a guiding beacon for professionals seeking to elevate their performance.
Background and Expertise:
Basson’s journey to becoming a leading authority in sales psychology is marked by a rich tapestry of experience and accomplishment. With a foundation rooted in academia, he has diligently pursued his doctoral studies, leveraging this academic rigor to inform his practical insights. Through extensive research and hands-on experience, Basson has cultivated a profound understanding of the intricate nuances that underpin successful sales strategies.
His tenure as the CEO of 2interact has provided him with invaluable opportunities to translate theory into action, driving tangible results for both his company and his clients. By spearheading innovative approaches that prioritize psychological principles, Basson has consistently demonstrated his ability to optimize sales processes and maximize outcomes.
Basson’s expertise extends beyond the confines of traditional sales methodologies. He possesses a keen awareness of the evolving landscape of consumer behavior and market dynamics, allowing him to adapt his strategies with agility and foresight. His holistic approach encompasses elements of emotional intelligence, persuasion techniques, and cognitive biases, enabling him to orchestrate impactful sales experiences that resonate with audiences on a profound level.
As a thought leader and influencer in the field, Basson is dedicated to sharing his wealth of knowledge with others. Through keynote presentations, workshops, and consulting engagements, he empowers individuals and organizations to harness the power of sales psychology to achieve unparalleled success.
Reasons to Book:
Event planners seeking to elevate their programming and deliver exceptional value to their attendees need look no further than Deon Basson. With his unparalleled expertise in sales psychology, Basson offers a unique opportunity to unlock the full potential of sales teams and drive bottom-line results. His dynamic speaking style and engaging delivery captivate audiences, leaving a lasting impression that transcends the confines of the event itself.
By booking Deon Basson for your next event, you are investing in more than just a speaker – you are investing in transformative insights that have the power to revolutionize your approach to sales. With a proven track record of success and a deep understanding of the psychological drivers that influence purchasing decisions, Basson equips audiences with practical strategies they can implement immediately to drive meaningful change.
Conclusion:
In conclusion, Deon Basson emerges as a visionary leader in the realm of sales psychology, poised to empower individuals and organizations to achieve unprecedented success. Through his groundbreaking research, practical insights, and dynamic speaking engagements, Basson continues to redefine the boundaries of what is possible in the world of sales. By booking Deon Basson for your next event through Speakers Inc, you are not only investing in transformative knowledge – you are investing in a brighter future for your organization.
View All Speakers and follow us on Twitter
Anne Grady began studying the brain and neurodevelopment to find answers while searching for treatment options for her son, Evan, after he was diagnosed with severe mental illness and Autism. Then, after being diagnosed with an avocado-sized tumor in her salivary gland in 2014, she had to lean on the tools she learned with her […]
Robert Siciliano is a globally recognized expert in cybersecurity, identity theft, and personal safety. For over 20 years, he has dedicated his career to helping individuals, businesses, and organizations protect themselves from cyber threats, fraud, and identity theft. As a best-selling author, media personality, and the founder of ProtectNow, Robert provides actionable strategies and real-world […]
Brian Wesbury is Chief Economist at First Trust Advisors L.P., a financial services firm based in Wheaton, Illinois. Mr. Wesbury has been a member of the Academic Advisory Council of the Federal Reserve Bank of Chicago since 1999. In 2012, he was named a Fellow of the George W. Bush Presidential Center in Dallas, TX […]
Hailed as the “female Jerry Maguire” by CNN, Molly Fletcher made a name for herself as one of the first female sports agents. During her almost two-decade career as President of CSE, Molly negotiated over $500 million in contracts and represented over 300 of sports’ biggest names, including Hall of Fame pitcher John Smoltz, PGA […]
Lisa Bodell is a globally recognized leader in organizational transformation, known for her groundbreaking work in simplification, collaboration, and innovation. As the founder and CEO of FutureThink, a leading innovation training firm, Lisa has empowered top organizations worldwide to rethink the way they work, replacing complexity with clarity and fostering a culture of innovation. Her […]
Madeleine Black is a powerful keynote speaker, author, and advocate whose compelling journey of survival and resilience has transformed countless lives worldwide. Known for her courage in breaking the silence on sexual violence, Madeleine uses her story as a catalyst for change, inspiring audiences to confront trauma, embrace forgiveness, and foster understanding. Her work centers […]
Ali Brown provides business coaching and advice to over 250,000 followers via her social media channels, and her Glambition® Radio show. Humble Beginnings Ali Brown, a native of Fairfield County, Conn., cut her teeth in marketing in her early 20s, starting as an account assistant at Mosby Consumer Health in Boston and working her way […]
Jerome Joseph ranked No. 5 in the world as a Global Brand Guru, is a Best-Selling Author & Thought Leader. He is an award-winning Brand & Customer Experience Strategist & Speaker focused on Brand Strategy, Digital Branding, Internal Branding, Personal Branding and Branded Customer Experience. With his past experience as a CEO & Board Member of a public listed […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission:
© All rights reserved 2025. Designed using Voxel
