Humanizing Your Brand in the Age of Social Media and AI

Social networks are the new norm, and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world have to face up to how they remain relevant in the choppy waters of the digital ocean.

In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead.

The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this presentation will teach you about new features and emerging platforms that will engage customers and employees.

Discover bold content ideas, learn from some of the world’s largest brands and content creators, and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.

The End of Marketing emphasizes that no matter how easy it is to reach potential customers, the critical relationship between brand and consumer still needs the human touch.

Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don’t want to be sold to, they want to be engaged.

Facebook’s latest algorithm changes have sparked concern for brand and Facebook page managers-many of whom fear that their organic reach will plummet thanks to a new prioritization of interactions with family and friends.

While marketers today blame their woes including depressed organic reach and engagement on Facebook itself (“It’s Mark Zuckerberg’s fault!”) the fact remains that Facebook is one of the most powerful marketing tools on the planet – more than Google.

In this master class, you will get a detailed look into the new updates, discover how to leverage Facebook’s suite of tools & features, and learn proactive steps you can immediately take to reclaim organic reach.

We will also do live Facebook page audits as a group, and you will walk away with a checklist that you can implement immediately back at the office.

Between DJ Khaled, Kylie Jenner, and Jake Paul, today’s most prominent brands on social media are not Walmart or Nike but instead people also known as “creators.”

As traditional brands continue to experience depressed organic reach and plummeting engagement, marketers are scrambling for answers on how to stay relevant.

In this session, you’ll get an entertaining yet detailed look into the state of social media and proactive steps you can immediately use to not only survive but thrive on Facebook now and beyond.

To succeed as a realtor, you need to stand out. With a solid understanding of social media in your tool kit, you can craft a winning personal brand that helps you generate more leads and, ultimately, sell more homes. In this course, learn the tried-and-true methods for using Facebook, LinkedIn, and more

Advanced Strategies for Turning Employees to Brand Advocates
Social media is not a turnkey solution for solving your organization’s marketing woes. As algorithms evolve and platforms become saturated, it’s harder than ever to rise above the digital noise. If your organization has hit a brick wall and is seeing a decline in organic reach and overall…

Marketing Communications Boot Camp: Creating A Playbook For Engaging Employee’s on Social Media
Beware of the shiny objects—the latest and greatest technology toys that are “guaranteed” to excite employees into a frenzy. It’s a trap—because the internal communications landscape is littered with cutting-edge and hot tech tools that didn’t work. The reason: There was never a plan for using…

Building a Proactive vs. Reactive Community Management Strategy
Social media is a powerful 24/7 engine where your customers, leads and competitors’ customers are always engaging with content. Are you doing enough to truly connect with these individuals, especially on nights and weekends when customers tune-in but brands tend to tune out? Whether you’re…

Strategies for Creating Social Media Graphics
Today’s digital-savvy consumer does not want to be sold; they want to be engaged which is why what you post (i.e., a video, photo, or text) should be the focal point of your social media strategy versus how many times per day, where, or when. While digital attention spans are incredibly low,…