More than ever, consumers are demanding brands make a positive impact on the world around them. In this talk, Tanzer shares how the integrated model aimed at spreading the power of optimism helps drive business, galvanize employees, and attract partners, all while being a force for good. The talk will leave audiences with meaningful lessons on optimism and help inspire them to discover a deeper purpose to the work they do.
Life is Good was built largely in part by stories from its consumers to become the iconic brand it is today. Tanzer shares lessons on brand building with your community to build loyalty and relevance.
Lisa Tanzer is a celebrated business leader, marketing strategist, and keynote speaker known for transforming brands through purpose, optimism, and customer connection. Her journey to becoming President of Life is Good began long before she joined the company—starting in 1990 when she volunteered with Project Joy, a small Boston-based play therapy program serving children facing early trauma. That grassroots initiative has since grown into The Life is Good Kids Foundation, now supporting more than one million children annually through an innovative blend of mission-driven business and nonprofit work.
Lisa’s career foundation was built in strategy consulting with PricewaterhouseCoopers and advanced through marketing roles at Gillette, Hasbro, and Staples. After earning her MBA from Harvard Business School, she expanded her expertise into start-ups across ecommerce, entertainment, and education, giving her a unique ability to scale both Fortune 500 brands and emerging ventures.
Lisa Tanzer journey to President of the $100 million optimistic lifestyle brand, Life is Good, started in 1990 when she joined the board of “Project Joy”, a small play therapy program for kids facing early childhood trauma in Boston.
Today that little play group has evolved into The Life is Good Kids Foundation which positively impacts over 1 million kids per year by delivering Life is Good’s mission – to spread the power of optimism – through an integrated business and nonprofit model.
Lisa’s early career started in strategy consulting with PricewaterhouseCoopers. After attending business school, Lisa pursued a career in marketing with Gillette, Hasbro and Staples.
She later switched her focus to start-ups in the e-commerce, entertainment and education sectors. After a career growing both Fortune 500 and start-up consumer brands, Lisa Tanzer joined Life is Good as the Head of Marketing in 2015, and was honored to be promoted to President in 2016.
At a time when it’s easy to get consumed by the negativity, Life is Good’s products and social work serve as a daily reminder to focus on the good happening all around us.
Lisa Tanzer is continuing to grow the Life is Good business to deliver this simple, yet powerful message.
Lisa has always lived in the Boston area. She attended Tufts University and Harvard Business School and currently lives in Needham.
Contact us at Speakers Inc and follow us on Twitter
A twenty-seven minute twenty-two second keynote where Lisa Tanzer shares powerful insights on optimism, leadership, and building purpose-driven brands that inspire teams and customers alike.
This twenty-seven minute twenty-two second keynote features Lisa Tanzer delivering an engaging session on the strategic power of optimism, purpose, and authentic leadership. Drawing from her experience as President of Life is Good and her earlier work in both Fortune 500 organizations and start-ups, she outlines how mission-aligned leadership fuels resilience, innovation, and cultural strength inside modern organizations.
Lisa begins by revisiting her early connection to the Life is Good mission through Project Joy, highlighting how a small play therapy program evolved into a foundation impacting over one million children annually. She explains how this integration of business and philanthropy became central to the Life is Good brand’s success, demonstrating that optimism is not a slogan but an actionable strategy.
She then traces her career through consulting and major consumer brands, emphasizing how consistent themes—alignment, authenticity, and clarity of purpose—shaped her leadership philosophy. Using real examples from Life is Good, Lisa shares how the company navigated challenges by focusing on customer connection, positivity, and values-based decision-making.
03:40–08:10 Career foundation in consulting and consumer brands; lessons on authentic leadership.
08:10–13:05 Transition to Life is Good; integrating purpose, philanthropy, and business strategy.
13:05–18:20 The power of optimism as a competitive advantage during disruption and change.
18:20–23:45 Practical frameworks for brand alignment, culture-building, and customer connection.
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
In order to view the below you must be logged in.
Julie Solomon is a dynamic marketing expert and seasoned entrepreneur who has transformed countless lives through her groundbreaking podcast and influential online programs spanning over fifteen years. With a career that initially blossomed in the realm of public relations, representing some of the most notable music acts and thought leaders, Solomon transitioned seamlessly into the […]
With a remarkable career spanning across two of the most influential platforms in the digital world, Jon Youshaei stands as a luminary figure in the realms of marketing and content creation. Recognized by Inc Magazine as the individual who has “cracked the code to going viral,” Jon’s journey has been nothing short of exceptional. Having […]
Brittany Hodak is not just a speaker; she’s a force of nature in the world of business and entrepreneurship. With a remarkable track record of inspiring audiences worldwide, she stands as a beacon of insight, innovation, and inspiration. An international keynote speaker and an award-winning business leader, Brittany has left an indelible mark on the […]
Dag Kittlaus is a leading authority in artificial intelligence and an entrepreneurial powerhouse in the tech industry. As the co-founder and CEO of Siri, the groundbreaking digital assistant acquired by Apple, and later Viv, an advanced AI platform acquired by Samsung, Kittlaus has been at the forefront of AI innovation for over a decade. His […]
Jess Ekstrom is a dynamic and inspiring speaker who has captured the hearts and minds of audiences around the world with her powerful message of resilience, innovation, and purpose-driven leadership. As the founder of Headbands of Hope, a social enterprise that has donated over one million headbands to children battling cancer, Jess exemplifies the power […]
Denise Lee Yohn is a globally recognized expert in brand-building and organizational excellence, captivating audiences worldwide with her profound insights and practical strategies. As a keynote speaker, she seamlessly blends her extensive industry experience with a dynamic and engaging speaking style, making her a sought-after presence at major business conferences and events. Her unique ability […]
Erica Baker is a Principal Group Engineering Manager at Microsoft. She is a former Senior Engineering Manager at Patreon, and Senior Engineer at Slack Technologies. She is an advocate for diversity and inclusion in tech, and expanding access to tech education. Erica’s career in tech began fifteen years ago doing domain administration for the University of Alaska Statewide […]
Jason Bevan is a globally recognized expert in creative innovation, storytelling, and marketing, renowned for his role as Head of Creative Development at Warner Bros. Studios. Based in London, Jason worked on some of the world’s biggest film franchises, pioneering groundbreaking marketing strategies that propelled blockbuster movies to international success. His expertise in engaging audiences […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission:
© All rights reserved 2025. Designed using Voxel
