Denise Lee Yohn: Branding Expert
Brand leadership expert Denise Lee Yohn helps organizations build exceptional brands, strengthen culture, and drive growth through customer-focused business strategy and innovation.
Quick Facts:
- Globally recognized branding and organizational culture expert
- Bestselling author of What Great Brands Do and Fusion
- Former marketing leader for Sony, Burger King, and Frito-Lay
- Trusted advisor to Fortune 100 companies and executive teams
- Formats:
- Keynote Speaker | Branding Expert | Business Strategist
- Audiences:
- Corporate leaders, marketing professionals, executive teams, entrepreneurs, customer experience leaders, innovation conferences, and organizations focused on culture and brand growth.
- Outcomes:
- Learn how strong culture strengthens brand performance
- Develop customer-focused brand strategies that drive loyalty and growth
- Align leadership, operations, and messaging for organizational excellence
- Travels from: San Francisco, CA
- **US Fee range: $10,001 - $20,000
Talent Services
Keynote Topics:
Lead To Greatness
Choose from one of three Denise’s new keynotes:
- READY & RESILIENT: Leadership For Now & Next — how to navigate the way work and business has changed and lead your organization to greatness
- EMPLOYEE EXPERIENCE DISRUPTED: The New Rules for Workforce Engagement — how to ensure your workforce is engaged and productive today and ready for tomorrow
- BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand — how to achieve brand leadership in today’s competitive markets
THE FUSION FORMULA: Brand + Culture = Results
Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand.
Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.
Based on her new book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business.
Brand Leadership: How to Build a Rock Star Brand
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smartphone release.
Denise shows you how to achieve rock star brand status.
Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.
IGNITE EXPERIENCE
Fuse Customer Experience and Employee Experience to Drive Your Growth
Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying.
How do you win on both fronts?
Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.
Learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence.
Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.
Extraordinary Experiences
How to Win Customers’ Hearts and Dollars
How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail?
They earn customer love and loyalty through extraordinary experiences.
Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life.
Learn how to get the edge that everyone else wants and excel at customer experience.
Workshop: Operationalize Your Values
Take your core values from words on a page to the driving force of your organization with an outcomes-oriented working session led by Denise.
Participants engage in powerful exercises and facilitated discussions that enable them to identify the attitudes and actions they need to adopt to live out your core values on a daily basis.
They develop a shared understanding of what the values mean, why they’re important, and how to work together to interpret and deliver on them.
Ignite the power of your core values to focus, align, and empower your organization.
What Great Salespeople Do
If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment.
Denise shows you that great salespeople do what great brands do.
She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers.
You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success.
Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.
Brand-Building Isn't Just for the Big Guys
It’s true! You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact.
Denise shows you what you need to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace.
Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.
Talent Short Bio
Denise Lee Yohn is a globally recognized branding expert, keynote speaker, author, and business strategist known for helping organizations build exceptional brands and high-performing cultures. With more than two decades of experience in brand leadership, marketing innovation, and organizational strategy, Denise has become a trusted advisor to executives and companies seeking sustainable growth and stronger customer connection.
Her career began in corporate leadership roles with globally recognized brands including Sony, Frito-Lay, and Burger King, where she led innovative marketing initiatives and brand strategies in highly competitive markets. These experiences gave Denise firsthand expertise in customer behavior, brand positioning, loyalty development, and organizational alignment.
Denise is widely known for her bestselling books What Great Brands Do and Fusion, both regarded as essential resources for leaders focused on brand-building, customer experience, and culture transformation. Her work emphasizes that great brands are built not only through marketing, but through aligned leadership, employee engagement, and operational excellence across every level of an organization.
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Fee Range Information
All talent fees exclude travel and accommodation where required.