Lisa Tanzer journey to President of the $100 million optimistic lifestyle brand, Life is Good, started in 1990 when she joined the board of “Project Joy”, a small play therapy program for kids facing early childhood trauma in Boston.
Today that little play group has evolved into The Life is Good Kids Foundation which positively impacts over 1 million kids per year by delivering Life is Good’s mission – to spread the power of optimism – through an integrated business and nonprofit model.
Lisa’s early career started in strategy consulting with PricewaterhouseCoopers. After attending business school, Lisa pursued a career in marketing with Gillette, Hasbro and Staples.
She later switched her focus to start-ups in the e-commerce, entertainment and education sectors. After a career growing both Fortune 500 and start-up consumer brands, Lisa Tanzer joined Life is Good as the Head of Marketing in 2015, and was honored to be promoted to President in 2016.
Lisa Tanzer | #1 Branding Expert
At a time when it’s easy to get consumed by the negativity, Life is Good’s products and social work serve as a daily reminder to focus on the good happening all around us.
Lisa Tanzer is continuing to grow the Life is Good business to deliver this simple, yet powerful message.
Lisa has always lived in the Boston area. She attended Tufts University and Harvard Business School and currently lives in Needham.
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