April Dunford: B2B Expert

April Dunford is a B2B positioning expert and keynote speaker who helps tech companies transform complex products into clear, compelling market winners that drive sales and customer adoption.

April Dunford: B2B Expert

Quick Facts:

  • Highlights:
    • Leading global authority on B2B product positioning and differentiation
    • Advisor to more than 100 startups and high-growth tech companies
    • Bestselling author of Obviously Awesome
    • Former marketing executive with deep expertise in go-to-market strategy
  • Formats: Keynote speaker, positioning strategist and B2B tech advisor
  • Audiences: Founders, product leaders, B2B marketers, sales teams and organizations launching or repositioning complex products.
  • Outcomes:
    1. Clear, differentiated market positioning that fuels predictable growth
    2. Messaging that aligns product, marketing and sales around a unified narrative
    3. Practical frameworks to introduce new products and stand out from competitors
Reading time: 1 min
Reviews: (0 reviews)
  • Travels from: Toronto, ON
  • **Fee range: On Request

Talent Services

Keynote Topics:

In this thought-provoking session, April Dunford will focus on the often overlooked but crucial aspect of product development: positioning. In this talk, April will delve into the process of positioning a product to showcase its unique value and stand out in the market.

She will also provide insights on re-positioning strategies and the impact they can have on a business’s overall success. Don’t miss this chance to gain valuable knowledge on how to effectively position your product for maximum impact.

In this talk, positioning expert April Dunford teaches audiences how to find the unique value of their product and effectively communicate it to their target audience. This talk, based on her bestselling book, includes lessons on the five components of effective positioning, how to connect with an audience, how to select the right market for a product, and how to use different positioning strategies to advantage.

Through anecdotes and case studies, Dunford, a tech executive with 16 successful product launches under her belt, shares her expertise on standing out in a crowded market. This talk is useful for entrepreneurs, marketers, and salespeople looking to effectively bring new products to market.

This workshop is designed to help your executive team gain clarity and alignment on the positioning of your product or company.

Through a structured process, you will work together to identify and define the key components of your positioning, and then use these components to create a clear and compelling sales narrative that effectively communicates your value to your target audience.

This workshop can be transformative for the right startups, but it is important to have a conversation to determine if it is a good fit for your company and its specific needs.

Talent Short Bio

April Dunford is an entrepreneur, executive consultant, angel investor and board member known globally for helping B2B technology companies master the art and science of positioning. With more than two decades of experience as a marketing executive, she has developed a practical methodology that enables startups and scale-ups to articulate their value, sharpen competitive differentiation and align product, sales and marketing around a clear go-to-market narrative.

Her work has helped more than 100 startups stand out in crowded markets by clarifying who they serve, what makes them unique and why customers should care. Dunford’s bestselling book Obviously Awesome distills these methods into an accessible framework that has become essential reading for founders, product leaders and marketers navigating complex product categories.

A sought-after keynote speaker, she brings energy, humor and real-world examples to audiences seeking to improve product introduction, messaging and market strategy. Known for her ability to turn complicated offerings into stories people instantly understand, she teaches teams how strong positioning becomes the foundation for branding, sales strategy, demand generation and long-term growth.

April Dunford is an entrepreneur, an executive consultant, an angel investor and a board member. She specializes in assisting businesses turn complicated products into something people will love.

In fact, April assists entrepreneurs, marketers, and sales teams. She believes that positioning is the key to standing out from the competition. If you want to take your marketing to the next level and make more sales, then strong positioning is crucial. That is because strong positioning is the foundation of a business’ branding. It is also the foundation of messaging, sales strategy, and lead generation.

Speaker April Dunford assists B2B tech companies fine-tune their positioning through methods that she crafted in over two decades working as a marketing executive. These methods have helped her make over 100 startups stand out.

April is the author of the bestselling book Obviously Awesome. The book illustrates what positioning methods every startup should follow to find success. Furthermore, April is a popular keynote speaker who delights her audience with her market strategy, positioning, and new product introduction knowledge.

She is also a firm believer that people learn better through stories, real examples, and humor. This is why her keynotes feature a mix of all three.

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