April Dunford: B2B Expert

April Dunford is a B2B positioning expert and keynote speaker who helps tech companies transform complex products into clear, compelling market winners that drive sales and customer adoption.

April Dunford: B2B Expert

Quick Facts:

  • Highlights:
    • Leading global authority on B2B product positioning and differentiation
    • Advisor to more than 100 startups and high-growth tech companies
    • Bestselling author of Obviously Awesome
    • Former marketing executive with deep expertise in go-to-market strategy
  • Formats: Keynote speaker, positioning strategist and B2B tech advisor
  • Audiences: Founders, product leaders, B2B marketers, sales teams and organizations launching or repositioning complex products.
  • Outcomes:
    1. Clear, differentiated market positioning that fuels predictable growth
    2. Messaging that aligns product, marketing and sales around a unified narrative
    3. Practical frameworks to introduce new products and stand out from competitors
Reading time: 1 min
Reviews: (0 reviews)
  • Travels from: Toronto, ON
  • **Fee range: On Request

Talent Services

Keynote Topics:

In this thought-provoking session, April Dunford will focus on the often overlooked but crucial aspect of product development: positioning. In this talk, April will delve into the process of positioning a product to showcase its unique value and stand out in the market.

She will also provide insights on re-positioning strategies and the impact they can have on a business’s overall success. Don’t miss this chance to gain valuable knowledge on how to effectively position your product for maximum impact.

In this talk, positioning expert April Dunford teaches audiences how to find the unique value of their product and effectively communicate it to their target audience. This talk, based on her bestselling book, includes lessons on the five components of effective positioning, how to connect with an audience, how to select the right market for a product, and how to use different positioning strategies to advantage.

Through anecdotes and case studies, Dunford, a tech executive with 16 successful product launches under her belt, shares her expertise on standing out in a crowded market. This talk is useful for entrepreneurs, marketers, and salespeople looking to effectively bring new products to market.

This workshop is designed to help your executive team gain clarity and alignment on the positioning of your product or company.

Through a structured process, you will work together to identify and define the key components of your positioning, and then use these components to create a clear and compelling sales narrative that effectively communicates your value to your target audience.

This workshop can be transformative for the right startups, but it is important to have a conversation to determine if it is a good fit for your company and its specific needs.

Talent Short Bio

April Dunford is an entrepreneur, executive consultant, angel investor and board member known globally for helping B2B technology companies master the art and science of positioning. With more than two decades of experience as a marketing executive, she has developed a practical methodology that enables startups and scale-ups to articulate their value, sharpen competitive differentiation and align product, sales and marketing around a clear go-to-market narrative.

Her work has helped more than 100 startups stand out in crowded markets by clarifying who they serve, what makes them unique and why customers should care. Dunford’s bestselling book Obviously Awesome distills these methods into an accessible framework that has become essential reading for founders, product leaders and marketers navigating complex product categories.

A sought-after keynote speaker, she brings energy, humor and real-world examples to audiences seeking to improve product introduction, messaging and market strategy. Known for her ability to turn complicated offerings into stories people instantly understand, she teaches teams how strong positioning becomes the foundation for branding, sales strategy, demand generation and long-term growth.

April Dunford is an entrepreneur, an executive consultant, an angel investor and a board member. She specializes in assisting businesses turn complicated products into something people will love.

In fact, April assists entrepreneurs, marketers, and sales teams. She believes that positioning is the key to standing out from the competition. If you want to take your marketing to the next level and make more sales, then strong positioning is crucial. That is because strong positioning is the foundation of a business’ branding. It is also the foundation of messaging, sales strategy, and lead generation.

Speaker April Dunford assists B2B tech companies fine-tune their positioning through methods that she crafted in over two decades working as a marketing executive. These methods have helped her make over 100 startups stand out.

April is the author of the bestselling book Obviously Awesome. The book illustrates what positioning methods every startup should follow to find success. Furthermore, April is a popular keynote speaker who delights her audience with her market strategy, positioning, and new product introduction knowledge.

She is also a firm believer that people learn better through stories, real examples, and humor. This is why her keynotes feature a mix of all three.

Contact us at Speakers Inc and follow us on  LinkedIn

Videos

Interest to Book? Send us your enquiry

Speaker Contact Form

Enquiry Form

No reviews available for this post.

Was this profile helpful?

Talent FAQ's

Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.

Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.

The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.

Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.

Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.

  • Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
  • There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
  • Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
  • When browsing speakers, consider their location to keep travel costs down.
  • Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
  • Be upfront about your needs and expectations to ensure a successful partnership.
  • Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.

Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!

You may be interested in...

Sheena Allen
  • (11)
Sheena Allen

Sheena Allen

Sheena Allen is a visionary leader and celebrated keynote speaker in the realm of digital innovation, entrepreneurship, and financial inclusion. As the founder and CEO of CapWay, a neobank designed to address economic inequities and foster financial literacy, Sheena’s groundbreaking work has revolutionized how technology can empower underserved communities. Her journey from growing up in […]

  • Travels from: San Francisco, CA
  • Innovation Speakers
Martha Rogers
  • (53)
Martha Rogers

Dr. Martha Rogers

Dr. Martha Rogers, recognized globally for her groundbreaking work in customer-focused business strategies, is a thought leader who has transformed the landscape of customer relationship management (CRM) and customer experience (CX). With over 25 years of expertise, Dr. Rogers is the co-founder of the Peppers & Rogers Group, a consultancy that has shaped the strategic […]

  • Travels from: New York, NY
  • Customer Experience
Geoffrey Hinton: Godfather of AI
  • (47)

Geoffrey Hinton

Geoffrey Hinton is the winner of the 2024 Nobel Prize in Physics for his pioneering work in artificial intelligence.  Hinton has been called “the godfather of AI” and is considered one of the most important thought leaders on the emergence of AI and its implications for business and society.  It was Hinton, in 2012, who created […]

  • Travels from: Toronto, ON
  • Artificial Intelligence
Simone Biles
  • (55)
Simone-Biles-logo.png

Simone Biles

Simone Biles has an astounding tally of 32 Olympic and World Championship medals, she is not just a dominant force in her sport but also a symbol of perseverance, resilience, and grace. Her journey from a young girl with a dream to a global icon is a testament to her dedication and unyielding spirit. Beyond […]

  • Travels from: Houston, TX
  • Sporting Speakers
Diana Nyad
  • (60)

Diana Nyad

Diana Nyad, a name synonymous with unyielding determination and indomitable spirit, is a true embodiment of the human potential to overcome seemingly insurmountable challenges. Her remarkable journey to become the first person to swim from Cuba to Florida without a shark cage is a testament to her unshakable resolve, resilience, and a lifelong commitment to […]

  • Travels from: Los Angeles, CA
  • Motivational Speakers
Audie Cornish - Image 04 (January 20, 2026)
  • (65)
Audie Cornish - Image 04 (January 20, 2026)

Audie Cornish

Audie Cornish has become a recognized and trusted voice on the airwaves as co-host of NPR’s flagship news program, All Things Considered. Cornish’s career in journalism began at the Associated Press in Boston in 2001, just before the Sept. 11 terror attacks. The following year, her love of radio brought her to Boston’s WBUR, where […]

  • Travels from: Washington, DC
  • Political Speakers
Erin Hatzikostas: Business Growth
  • (301)
  • (6)
Erin Hatzikostas: Business Growth

Erin Hatzikostas

Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. Erin is an internationally recognized leader on the impact of authenticity in the workplace. She is the founder of b Authentic Inc, where she’s leading a movement to eradicate the workplace of its BS and make it a fundamentally more authentic place. She is a […]

  • Travels from: Marlborough, CT
  • Leadership Speakers
Colin O'Brady - Colin O Brady
  • (10)

Colin O Brady

Colin O’Brady is a world-record-breaking endurance athlete and a pioneering force in adventure and motivation. Known for his awe-inspiring achievements, including becoming the first person to cross Antarctica solo, unsupported, and unassisted, Colin captivates audiences worldwide with his story of courage, resilience, and pushing human potential beyond limits. With his keynote speaking engagements, he doesn’t […]

  • Travels from: Jackson, WY
  • Adventure Speakers
Disclaimer
The profiles and images embedded on these pages are from various conference entertainers and other talent.

These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.

Fee ranges where listed on this website are intended to serve as a guideline only.

All talent fees exclude VAT, travel and accommodation where required.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Speakers Inc Logo 2024
IASB logo - Speakers Inc

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.
New Speakers Submissions
Facebook Linkedin Instagram X-twitter Pinterest Tumblr Youtube Tiktok tiktok

© All rights reserved 2026.  Designed using Voxel

AI Assistant
Speakers Inc Logo 2024
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.