Lisa Tanzer journey to President of the $100 million optimistic lifestyle brand, Life is Good, started in 1990 when she joined the board of “Project Joy”, a small play therapy program for kids facing early childhood trauma in Boston.
Today that little play group has evolved into The Life is Good Kids Foundation which positively impacts over 1 million kids per year by delivering Life is Good’s mission – to spread the power of optimism – through an integrated business and nonprofit model.
Lisa’s early career started in strategy consulting with PricewaterhouseCoopers. After attending business school, Lisa pursued a career in marketing with Gillette, Hasbro and Staples.
She later switched her focus to start-ups in the e-commerce, entertainment and education sectors. After a career growing both Fortune 500 and start-up consumer brands, Lisa Tanzer joined Life is Good as the Head of Marketing in 2015, and was honored to be promoted to President in 2016.
Lisa Tanzer | #1 Branding Expert
At a time when it’s easy to get consumed by the negativity, Life is Good’s products and social work serve as a daily reminder to focus on the good happening all around us.
Lisa Tanzer is continuing to grow the Life is Good business to deliver this simple, yet powerful message.
Lisa has always lived in the Boston area. She attended Tufts University and Harvard Business School and currently lives in Needham.
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Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
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Arjun is Managing Partner of Cogknition Analytics, a strategy and analytics firm with offices in Chicago, Seattle, and Washington DC. Prior to Cogknition he was a senior executive at GES, serving as Senior Vice President of Analytics and Insights. He was also an award-winning Professor at the Illinois Tech Stuart School of Business, having played a […]
Tom Goodwin is a dynamic and sought-after speaker who is at the forefront of innovation in marketing and artificial intelligence. With a career spanning over two decades, Tom has earned a reputation as a thought leader and visionary, constantly challenging the status quo and inspiring audiences around the world. His insights into the digital landscape […]
Guy Kawasaki is a trailblazer in the realms of technology evangelism and digital innovation. Currently serving as the Chief Evangelist of Canva, a leading online design platform, he continues to shape the way businesses and individuals approach creative expression. Kawasaki is also the creator and host of Guy Kawasaki’s Remarkable People podcast, where he interviews […]
Shane Snow is a renowned keynote speaker, celebrated author, and esteemed entrepreneur whose expertise in high performance, culture, and teamwork has transformed organizations worldwide. As the co-founder of the content technology company Contently and an acclaimed journalist, Shane’s insights into the dynamics of collaboration and innovation have positioned him as a thought leader in today’s […]
David Salyers is a visionary leader, author, and marketing expert who played a pivotal role in shaping one of the most beloved brands in America: Chick-fil-A. As one of the original two marketing executives at Chick-fil-A, David spent an impressive 37 years in the company’s marketing department, most recently serving as Vice President. Throughout his […]
David Meerman Scott is a globally recognized expert in sales and marketing, renowned for his transformative insights and dynamic speaking engagements. With a career spanning over three decades, Scott has established himself as a thought leader, author, and consultant, influencing the way businesses approach marketing and sales. He is the author of numerous best-selling books, […]
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Dr. Zoe Chance is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. She earned her doctorate from Harvard and now teaches the most popular course at Yale School of Management, which is the basis for her international bestseller, INFLUENCE IS YOUR SUPERPOWER. Her framework for behavior change is the […]
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