This speech explains how to create innovative products and services using tactical and practical techniques.
It is best suited for organizations that want to jump to the next curve. It is Guy’s most popular speech.
The speech about how to create a new company. It reflects the knowledge Guy has gained from Apple, starting multiple companies, working as a venture capitalist, and advising dozens of companies.
His book by the same name is the de facto standard for books about entrepreneurship.
Guy Kawasaki is a global authority on innovation, technology evangelism, and digital transformation. As the Chief Evangelist of Canva and former Chief Evangelist of Apple, he has played pivotal roles in two of the world’s most influential technology brands. A bestselling author, renowned keynote speaker, and host of the acclaimed Remarkable People podcast, Guy empowers audiences with actionable strategies for creativity, leadership, and entrepreneurial success.
His journey began in the 1980s at Apple, where he helped launch and market the Macintosh. His work not only helped shape Apple’s early identity but established the blueprint for modern tech evangelism. Guy later brought his expertise into the startup ecosystem as co-founder of Garage Technology Ventures, advising early-stage founders and guiding disruptive companies.
Guy’s academic achievements reflect the depth of his intellectual foundation. He holds a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. He also contributes to academia as an executive fellow of the Haas School of Business at UC Berkeley and an adjunct professor at the University of New South Wales.
Guy Kawasaki is currently serving as the Chief Evangelist of Canva, a leading online design platform, he continues to shape the way businesses and individuals approach creative expression. Kawasaki is also the creator and host of Guy Kawasaki’s Remarkable People podcast, where he interviews a diverse array of individuals who have made significant impacts in their respective fields.
Guy Kawasaki’s journey began at Apple, where he served as the Chief Evangelist, playing a pivotal role in marketing the Macintosh computer in the 1980s. His evangelism for Apple wasn’t just about promoting a product; it was about fostering a revolution in the way people interact with technology. Kawasaki’s work helped to establish the foundation for Apple’s cult-like following and set the standard for technology marketing.
After his tenure at Apple, Kawasaki ventured into the world of startups and venture capital. He co-founded Garage Technology Ventures, a seed-stage and early-stage venture capital fund, where he provided essential support and guidance to burgeoning tech companies. This experience not only broadened his understanding of the startup ecosystem but also enhanced his ability to mentor and influence aspiring entrepreneurs.
Kawasaki’s expertise isn’t confined to the business world. He has written fifteen books, including bestsellers such as “Wise Guy,” “The Art of the Start 2.0,” “The Art of Social Media,” and “Enchantment.” These works offer invaluable insights into entrepreneurship, social media, and the art of influence. His books have become essential reading for anyone looking to navigate the complexities of modern business and marketing.
Guy Kawasaki’s impact is also felt in the academic world. As an executive fellow of the Haas School of Business at UC Berkeley and an adjunct professor at the University of New South Wales, he shares his wealth of knowledge with the next generation of business leaders. His teachings emphasize the importance of innovation, customer-centric thinking, and the ethical responsibilities of business.
Guy Kawasaki is a highly sought-after speaker, known for his engaging and insightful presentations. His ability to convey complex ideas in a relatable and entertaining manner makes him a favorite among event planners and audiences alike. Kawasaki’s speeches often draw from his extensive experience in the tech industry, providing practical advice and real-world examples that resonate with a wide range of professionals.
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A one minute fifty-six second fast-paced highlight reel showcasing Guy Kawasaki’s dynamic keynote presence, innovation expertise, and influential approach to technology, branding, and entrepreneurship.
This one minute fifty-six second sizzle reel presents a high-energy snapshot of Guy Kawasaki’s impact as a global innovation leader, keynote speaker, and technology evangelist. Through a mix of stage clips, audience reactions, and brand visuals, the video highlights his signature ability to distill complex ideas into clear, practical lessons rooted in decades of experience at Apple, Canva, and across the startup ecosystem.
The reel emphasizes Guy’s pioneering role as the original Chief Evangelist of Apple, showcasing his early influence on Macintosh adoption and the evolution of modern tech evangelism. Short excerpts highlight his engaging storytelling style, humour, and candor as he shares insights on entrepreneurship, leadership, branding, and the mindset required to build remarkable products and companies.
Scenes from conferences and international events illustrate the global demand for his expertise, while quick-cut segments from his media appearances and podcast reinforce his status as a trusted voice in innovation. The video reflects his commitment to democratizing creativity—particularly through his work as Chief Evangelist at Canva—and his mission to empower audiences to think boldly, act decisively, and embrace continuous learning.
Overall, the reel captures Guy’s energetic delivery, forward-thinking perspective, and the memorable clarity with which he inspires audiences at every level.
00:25–00:55 Highlights of his Apple and Canva evangelism with fast-paced thought leadership clips.
00:55–01:25 Key insights and audience reactions showcasing his clarity, humour, and practical advice.
A twenty-one minute fifteen second TEDx keynote where Guy Kawasaki breaks down the essential principles behind creating innovative products, standout ideas, and meaningful market impact.
This twenty-one minute fifteen second TEDxBerkeley keynote features Guy Kawasaki delivering one of his most widely shared frameworks: the real-world principles behind successful innovation. Drawing on decades of experience at Apple, multiple startups, and his work advising entrepreneurs globally, Guy shares sharp, memorable insights designed to help creators and leaders develop products that truly matter.
He begins by explaining what separates ordinary ideas from revolutionary ones, asserting that great innovation starts with making meaning—not just making money. He highlights how mission-driven intent leads to breakthroughs that users genuinely care about. From there, he dives into practical advice framed in his signature direct, humorous style.
Guy outlines why successful innovators must polarize rather than try to please everyone, emphasizing that iconic brands thrive by attracting passionate believers rather than broad but shallow approval. He also stresses the importance of jumping to the next curve—seeking transformative ideas instead of incremental improvement.
03:10–06:25 Lesson on polarizing your audience and why iconic ideas attract strong believers.
06:25–10:15 Innovating by “jumping to the next curve” instead of improving the status quo.
10:15–14:35 Prototyping, iteration, and the value of launching version one before perfecting.
14:35–18:20 How simplicity, clarity, and user focus drive market adoption and evangelism.
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
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