Guy Kawasaki: Marketing Expert
Guy Kawasaki delivers high-impact insights on innovation, evangelism, entrepreneurship, and brand influence drawn from decades shaping iconic companies like Apple and Canva.
Quick Facts:
- Chief Evangelist of Canva and former Chief Evangelist of Apple.
- Pioneer of tech evangelism responsible for early Macintosh marketing.
- Host of the Remarkable People podcast featuring global changemakers.
- Co-founder of Garage Technology Ventures supporting early-stage startups.
- Formats:
- Keynote 45–60 min, innovation keynote, entrepreneurship keynote, fireside chat, moderated Q&A, startup masterclass, and workshop.
- Audiences:
- Tech conferences, innovation teams, marketing and branding events, entrepreneurship forums, startup accelerators, corporate leadership summits, and university audiences.
- Outcomes:
- Practical tools for driving innovation and cultivating a culture of creativity.
- Strategies for brand evangelism, customer engagement, and influence.
- Actionable guidance for startups, leaders, and teams navigating rapid change.
- Travels from: Watsonville, CA
- **US Fee range: $50,001 - $75,000
Talent Services
Keynote Topics:
The Art of Innovation
This speech explains how to create innovative products and services using tactical and practical techniques.
It is best suited for organizations that want to jump to the next curve. It is Guy’s most popular speech.
The Art of the Start
The speech about how to create a new company. It reflects the knowledge Guy has gained from Apple, starting multiple companies, working as a venture capitalist, and advising dozens of companies.
His book by the same name is the de facto standard for books about entrepreneurship.
Other Topics
- The Art of Innovation
- The Art of the Start
- The Art of Enchantment
- The Art of Social Media
- The Lessons of Steve Jobs
Talent Short Bio
Guy Kawasaki is a global authority on innovation, technology evangelism, and digital transformation. As the Chief Evangelist of Canva and former Chief Evangelist of Apple, he has played pivotal roles in two of the world’s most influential technology brands. A bestselling author, renowned keynote speaker, and host of the acclaimed Remarkable People podcast, Guy empowers audiences with actionable strategies for creativity, leadership, and entrepreneurial success.
His journey began in the 1980s at Apple, where he helped launch and market the Macintosh. His work not only helped shape Apple’s early identity but established the blueprint for modern tech evangelism. Guy later brought his expertise into the startup ecosystem as co-founder of Garage Technology Ventures, advising early-stage founders and guiding disruptive companies.
Guy’s academic achievements reflect the depth of his intellectual foundation. He holds a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. He also contributes to academia as an executive fellow of the Haas School of Business at UC Berkeley and an adjunct professor at the University of New South Wales.
Talent Videos
Guy Kawasaki Sizzle Reel: Innovation, Evangelism, and Remarkable Leadership in Action
A one minute fifty-six second fast-paced highlight reel showcasing Guy Kawasaki’s dynamic keynote presence, innovation expertise, and influential approach to technology, branding, and entrepreneurship.
Video Summary & Key Moments
This one minute fifty-six second sizzle reel presents a high-energy snapshot of Guy Kawasaki’s impact as a global innovation leader, keynote speaker, and technology evangelist. Through a mix of stage clips, audience reactions, and brand visuals, the video highlights his signature ability to distill complex ideas into clear, practical lessons rooted in decades of experience at Apple, Canva, and across the startup ecosystem.
The reel emphasizes Guy’s pioneering role as the original Chief Evangelist of Apple, showcasing his early influence on Macintosh adoption and the evolution of modern tech evangelism. Short excerpts highlight his engaging storytelling style, humour, and candor as he shares insights on entrepreneurship, leadership, branding, and the mindset required to build remarkable products and companies.
Scenes from conferences and international events illustrate the global demand for his expertise, while quick-cut segments from his media appearances and podcast reinforce his status as a trusted voice in innovation. The video reflects his commitment to democratizing creativity—particularly through his work as Chief Evangelist at Canva—and his mission to empower audiences to think boldly, act decisively, and embrace continuous learning.
Overall, the reel captures Guy’s energetic delivery, forward-thinking perspective, and the memorable clarity with which he inspires audiences at every level.
Key Moments
00:25–00:55 Highlights of his Apple and Canva evangelism with fast-paced thought leadership clips.
00:55–01:25 Key insights and audience reactions showcasing his clarity, humour, and practical advice.
Guy Kawasaki TEDxBerkeley: The Art of Innovation
A twenty-one minute fifteen second TEDx keynote where Guy Kawasaki breaks down the essential principles behind creating innovative products, standout ideas, and meaningful market impact.
Video Summary & Key Moments
This twenty-one minute fifteen second TEDxBerkeley keynote features Guy Kawasaki delivering one of his most widely shared frameworks: the real-world principles behind successful innovation. Drawing on decades of experience at Apple, multiple startups, and his work advising entrepreneurs globally, Guy shares sharp, memorable insights designed to help creators and leaders develop products that truly matter.
He begins by explaining what separates ordinary ideas from revolutionary ones, asserting that great innovation starts with making meaning—not just making money. He highlights how mission-driven intent leads to breakthroughs that users genuinely care about. From there, he dives into practical advice framed in his signature direct, humorous style.
Guy outlines why successful innovators must polarize rather than try to please everyone, emphasizing that iconic brands thrive by attracting passionate believers rather than broad but shallow approval. He also stresses the importance of jumping to the next curve—seeking transformative ideas instead of incremental improvement.
Key Moments
03:10–06:25 Lesson on polarizing your audience and why iconic ideas attract strong believers.
06:25–10:15 Innovating by “jumping to the next curve” instead of improving the status quo.
10:15–14:35 Prototyping, iteration, and the value of launching version one before perfecting.
14:35–18:20 How simplicity, clarity, and user focus drive market adoption and evangelism.
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Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
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Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
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- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
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Fee Range Information
All talent fees exclude travel and accommodation where required.