Julie Holmes: Strategic Innovator

Leadership strategist who helps teams translate strategy into measurable performance through culture design, clear priorities, and pragmatic execution routines that scale.

Quick Facts:

  • Highlights:
    • Co-founded multiple successful tech startups, specializing in SaaS, mobile applications, and AI-driven solutions.
    • Renowned for her practical insights into artificial intelligence, including machine learning, natural language processing, and data analytics.
    • Inducted into the Speaker Hall of Fame, recognized for her exceptional ability to engage and inspire audiences.
  • Formats: Keynote, Leadership Workshop, Executive Coaching, Virtual
  • Audiences: Leadership cohorts (20–120); Conferences (100–1,200)
  • Outcomes:
    1. Convert strategy into clear operational priorities.
    2. Introduce rituals that increase accountability and performance.
    3. Create measurable KPIs tied to cultural change.
Reading time: 2 min
Reviews: (0 reviews)
  • Travels from: London, UK
  • **Fee range: $10,001 - $20,000

Talent Services

Keynote Topics:

Embrace AI to sell smarter, serve better, and save time

Dive into the world of AI, where 90% of front-runners invest to stay ahead, yet only 14% feel ready to harness its power. This session is your bridge over that gap, offering:

  • Insights into AI’s transformative role in business.
  • Strategies to select AI tools that elevate your operations.
  • Techniques for blending human insight with machine efficiency.
  • A toolkit of AI applications to streamline tasks and enhance outcomes.

Build an AI-empowered organization

With 57% of leaders pivoting their companies towards an AI-driven horizon, it’s time to navigate your team through this change, not just to adapt but to lead and excel using AI. This keynote unpacks:

  • The UPGRADE Framework: A seven-step strategy to integrate AI seamlessly into daily workflows.
  • Insights on leveraging AI to supercharge problem-solving, productivity, and creativity within your team.
  • A concrete action plan for embedding AI into your team’s ethos, ensuring you’re at the forefront of innovation.

Defining Your AI Strategy Playbook

Despite over 90% of organizations acknowledging AI’s critical role in securing a competitive edge and fostering innovation, fewer than 10% have an AI playbook. This program provides:

  • Techniques for developing a unique AI playbook that resonates with your objectives and sets you apart.
  • Guidance on simplifying AI for strategic use and achieving real business results.
  • Steps for embedding AI in your operations, addressing obstacles and ethical questions.
  • Julie’s expert tools and insights for practical AI strategy implementation.

Innovate and improve your service and sales to make hearts go pitter-patter
In a competitive landscape, this program introduces transformative strategies, enhanced by AI, to make your business irresistibly appealing to clients through impactful interactions. Key takeaways include:

  • Strategies to forge deeper client connections, setting your business apart as a trusted, standout choice.
  • Techniques to turn your team into creative powerhouses, with AI enriching each client interaction for greater brand impact.
  • Access to Julie’s Customer Journey Map™, utilizing AI for deeper insights and customized customer experiences.
  • Tips for cultivating loyal, enthusiastic clients who champion your brand.

Deliver big results in 100s of little ways
In a world where innovation is crucial but seldom realized, this program combines AI with inventive strategies for everyday breakthroughs:

  • Leverage ‘Little Big Bangs’—small innovations, amplified by AI, for significant impact.
  • Hear success stories of minor tweaks leading to major wins, inspiring a culture of innovation.
  • Spot and grow daily innovation opportunities to improve processes and satisfaction.
  • Empower your team to turn ‘what ifs’ into real results, fostering creativity and impact.

Talent Short Bio

Julie Holmes is an innovation expert, entrepreneur, and technology leader who helps organizations harness creativity to drive meaningful results. With decades of experience in enterprise software and business transformation, she has built a reputation as a trusted advisor to executives and teams seeking to innovate with purpose.

As co-creator of award-winning business tools and a successful entrepreneur, Holmes has firsthand experience in translating ideas into revenue and growth. Her engaging presentations provide practical frameworks for innovation, showing leaders how to encourage creativity, prioritize ideas, and implement strategies that stick.

Holmes’ work extends across industries, from technology and finance to healthcare and retail. She inspires leaders to embrace disruption as an opportunity rather than a threat, creating cultures where adaptability and experimentation fuel success.

A highly interactive and energetic speaker, she combines storytelling, humor, and actionable insights to leave audiences motivated and equipped with practical tools they can use immediately.

Julie Holmes is a trailblazer in the world of technology, innovation, and artificial intelligence. With an infectious enthusiasm, sharp wit, and unparalleled expertise, Julie has cemented her status as a leading voice in enterprise technology and startup ecosystems. Over a distinguished 25-year career, Julie has evolved from a tech enthusiast to a revered inventor, tech founder, and AI expert, earning accolades and admiration along the way.

Julie Holmes’s journey began in the heart of the tech industry, where she honed her skills in enterprise technology. Her deep understanding of IT infrastructure, software development, and system integration laid the foundation for her later successes. Julie has worked with numerous Fortune 500 companies, helping them navigate the complexities of technology adoption and digital transformation. 

Transitioning from corporate environments to the startup scene, Julie co-founded several tech startups that have revolutionized their respective fields. Her ventures have spanned a wide range of industries, including SaaS (Software as a Service), mobile applications, and AI-driven solutions. Julie Holmes’s ability to identify market gaps, coupled with her innovative mindset, has led to the creation of products that not only meet but exceed market demands. Her entrepreneurial spirit and relentless pursuit of excellence have been instrumental in bringing cutting-edge technologies to life.

In recent years, Julie Holmes has emerged as a leading expert in artificial intelligence. Her work in AI encompasses both theoretical and practical applications, making her a sought-after consultant and speaker on the topic. Julie’s presentations demystify AI, making it accessible and actionable for audiences of all technical levels. 

Julie’s prowess as a speaker is evidenced by her numerous awards and recognitions. She has been inducted into the Speaker Hall of Fame, a testament to her impact and influence in the speaking industry. Julie’s presentations are a blend of knowledge, humor, and actionable insights, delivered with a charismatic style that captivates audiences. 

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Talent Videos

Julie Holmes | Innovation, Tech and AI Keynote Speaker | Demo Video | Showreel

Julie Holmes is on a mission to enable businesses as they move through the labyrinth of modern technology and innovation. Her keynote speeches and breakout programs aren't just informative and practical; they're inspiring and entertaining - a perfect mix for audiences big and small.

As a seasoned inventor, tech founder, and business leader, Julie’s insights into innovation strategies and Artificial Intelligence (AI) focus on how they can be used to transform the way businesses operate and compete.

“In an age where innovation and AI reshape our world, the key to success lies in understanding and harnessing these powerful forces. I demystify AI and technology, making it accessible and actionable for businesses of all sizes. Let’s navigate this journey together, embracing innovation to create a future that’s not just advanced, but also human-centric and sustainable.” – Julie Holmes

With over two decades of leadership in enterprise technology, Julie has become a go-to expert for companies like Oracle, PeopleSoft, Expedia, and American Express. Her ability to simplify complex technological concepts into practical strategies is invaluable in helping businesses thrive in this new era.

Julie’s showreel highlights her dynamic approach to speaking, where she combines in-depth knowledge with a relatable style, making innovation and AI topics not just understandable but also engaging. Her sessions are known for being informative, inspiring, and filled with humor.

As a founder of two innovation companies, Julie doesn’t just talk about tech; she creates it. Her products are helping businesses expand in over 60 countries. She’s the author of “Little Big Bangs for Leaders” and the upcoming “Innovation in the Age of AI,” reflecting her commitment to leading-edge thinking in business technology.

Key Moments

Sales strategist Julie Holmes explains why sales success is not about chasing “roadkill” prospects but building long-term value, mapping the customer journey, and engaging the entire company in the sales process.

Julie Holmes opens her keynote with a humorous confession: in her early sales career, she relied on “sales roadkill”, prospects rejected or neglected by competitors. While this approach earned quick commissions, it ultimately brought in high-cost, high-maintenance customers who drained company resources.

Drawing on her upbringing on an Iowa farm, Holmes shares the lesson that true business value is not about what you drag in, but what you grow and nurture. She introduces the metaphor of “hunters and farmers” in sales: hunters chase new deals, while farmers nurture existing clients. In today’s marketplace, she argues, these roles must merge. Hunters need to think long-term about relationships, and farmers must proactively identify upsell opportunities.

Holmes stresses that sales is not just the responsibility of the sales team, “whole company selling” means every employee contributes to identifying, qualifying, and nurturing opportunities. Customers themselves can also become advocates and sellers through co-marketing and loyalty.

She cautions against viewing revenue as the sole measure of success, labeling it a vanity metric. Instead, she champions lifetime value as the metric that matters most, emphasizing the long-term returns from the right kinds of customers. To illustrate, she contrasts a two-year negotiation with a Fortune 500 company that yielded limited value beyond revenue, with a $20,000 deal with UFC’s parent company that generated millions in subsequent business through co-innovation and advocacy.

Key Moments

00:00 – Introduction: “Sales roadkill” and early mistakes.
03:00 – Hunters vs. farmers: merging roles for sustainable growth.
07:00 – Whole company selling: everyone contributes to sales.
12:00 – Why revenue is a vanity metric; focus on lifetime value.
15:00 – Case study: Fortune 500 client vs. UFC deal.
18:00 – Defining customer value beyond revenue.
21:00 – Mapping customer journeys and harvesting value.
24:00 – Closing: sales as a company-wide responsibility.

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