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How to create VISIBLE advantages to become the BEST choice in a sea of good choices
Face it, for the first time in human history, everyone in business is good. So, when competency reigns supreme, how can you stand apart?
In this high-energy, content-rich, and entertaining presentation, acclaimed business marketing expert David Avrin, CSP, will show your team how to align your organizational strategy, hiring, R&D, sales, messaging and culture around your greatest competitive advantages.
Based on the lessons in his new book, Visibility Marketing (2016, Career Press), David will challenge your people to dig deep and move beyond mere high-level competency to discover and craft meaningful differentiation so you can own your space and out-message your competitors.
Key Actionable Takeaways
As a result of attending this presentation, audience members will learn:
Future-proofing your business by better responding to a new generation of wants, needs and expectations.
How, when and where we buy has changed dramatically in recent years.
Winning today is often determined by those who can deliver faster and are ridiculously easy to do business with.
In this revealing, thought-provoking and very entertaining presentation, popular Customer Experience expert David Avrin, CSP shines a light on the profound shift in customer expectation, while showing your team everyone’s role in eliminating friction in the buying process, responding to prospects, and creating Customer Experiences worth sharing.
how to attract the best customers and create an army of raving fans.
Never before have consumers (B2B and B2C) had so many choices. Not just whom to buy from, but how, where, and when.
Being great at what you do is no longer a differentiator — It is merely the entry free. Today, winning in business is about creating and leveraging competitive advantages.
In this highly entertaining, thought-provoking, and actionable presentation, Marketing and Customer Experience veteran David Avrin, CSP will show you and your team how to discover, create, and promote meaningful differentiation to gain visibility and earn customers who sing your praises.
David Avrin is one of the most in-demand customer experience and marketing speakers worldwide, known for his high-energy, content-rich, and practical presentations. Often called The Visibility Coach, he has spent decades advising organizations on how to stand out in crowded marketplaces and earn lasting customer loyalty. With a career that spans consulting, writing, and speaking on global stages from Singapore to Dubai, David equips leaders, sales teams, and entrepreneurs with actionable strategies to clarify their competitive advantage and deliver a superior customer experience.
As the author of several bestselling business books, including acclaimed works on visibility and differentiation, David blends deep insights into consumer behavior with proven brand strategy expertise. His engaging style—equal parts humor, storytelling, and sharp business acumen—makes complex marketing concepts accessible and immediately applicable. Whether addressing executives, HR professionals, or business owners, David delivers not just inspiration but tangible tools to help audiences create loyalty, build visibility, and thrive in today’s competitive economy.
David Avrin is a leading authority in marketing, branding, and customer experience, widely recognized as The Visibility Coach. As one of the most sought-after keynote speakers worldwide, he delivers high-energy, content-rich presentations that engage and inspire audiences across North America, Europe, Asia, and the Middle East. From Singapore to Dubai, David’s global reach reflects his ability to connect with diverse audiences and leave a lasting impression.
With decades of hands-on experience in marketing strategy and brand development, David has built a reputation for helping organizations uncover their competitive edge and articulate their unique value. His deep expertise in consumer psychology and market dynamics enables him to craft practical, results-driven strategies that resonate with businesses in every industry.
An accomplished author and consultant, David has written several bestselling books that guide leaders, entrepreneurs, and teams on how to stand out in an overcrowded marketplace. His insights go beyond theory, offering actionable approaches that have helped organizations worldwide boost visibility, sharpen differentiation, and elevate the customer experience.
David’s speaking style combines wit, wisdom, and actionable content, making complex marketing and branding concepts both engaging and accessible. Whether addressing executives, business owners, HR professionals, or sales teams, he delivers strategies that empower audiences to rethink assumptions and achieve measurable results.
A recognized thought leader and global speaker, David Avrin continues to illuminate the path toward competitive advantage and customer loyalty. His dynamic keynotes and workshops equip organizations with the clarity and confidence to thrive in today’s fast-changing business environment.
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A fast-paced 2025 highlight reel of David Avrin’s keynotes on customer experience, showing how convenience, speed, and simplicity now drive competitive advantage.
This 2025 showreel captures the energy, humor, and insights David Avrin delivers on stage worldwide. He challenges organizations with the question: “What do you do better than others who already do it well?” His answer is a call to arms—make it ridiculously easy to do business with you. David explains how today’s customers “vote” with their feet, wallets, and time, prioritizing convenience above all else. Quality remains the baseline, but true differentiation comes from eliminating friction and embracing speed, flexibility, and personalized accommodation.
David dismantles outdated service assumptions, reminding leaders that one poor experience now reaches thousands, or millions through social platforms. He emphasizes the “Platinum Rule”: don’t treat customers as you want to be treated, treat them as they want to be treated. Through vivid anecdotes, from text exchanges with his son to bonding with Amazon drivers, he illustrates how instant connection and human touch shape loyalty. Audience testimonials in the reel reinforce his reputation as engaging, funny, and insightful.
The reel closes with David’s powerful message: companies that adapt to customer expectations of speed, simplicity, and personalization will not just survive, they will thrive.
00:00 – Opening: David asks what sets businesses apart beyond quality.
00:40 – Customers “vote” with money and time; convenience trumps quality.
02:30 – Outdated service myths; negative experiences now broadcast globally.
04:00 – Future-proofing: anticipate what customers wish you did differently.
05:20 – Research shows customers value speed, flexibility, and simplicity.
06:45 – Myth-busting: you don’t have to accommodate everyone the same way.
07:20 – Platinum Rule: treat people the way they want to be treated.
09:00 – Humor and storytelling: instant communication, family anecdotes.
11:50 – Closer connections: even delivery drivers feel like family.
13:00 – Cultural analogies: “Love It or List It” as customer decision-making metaphor.
14:30 – Audience testimonials: funny, energetic, insightful.
16:40 – Closing thanks and applause.
A: Customer experience, competitive advantage, branding, differentiation, and visibility in today’s marketplace.
A: Yes, David tailors each keynote or workshop to align with the audience’s challenges and goals.
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