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Business Competition, Future Tense
Technology is raising customer expectations, and now you’re competing with Amazon, Apple, JetBlue, and Amex. Four strategies for succeeding in the transparent future.
The Omnichannel Myth
99% of companies that say they’re “omnichannel” aren’t. Three obstacles to overcome before joining the 1% of companies that really are.
After e-Commerce: Immersive Commerce
Today’s programmatic marketing tactic is tomorrow’s smartphone app, so get ready now for an online CX featuring “chatvertising” and bot-to-bot marketing.
Four Ways to Avoid “Post-Disruption Stress Disorder”
PDSD has plagued more than one business, from Kodak to Blockbuster, and from Apple to IBM. Four strategies for beating the next disruption in your own category.
Customer Trust as a Disruptive Innovation
How to out-do your competitors by earning your customers’ trust, and why this can insulate you from the next big disruption in your business.
Digital Disruption for Fun and Profit
Creating your own disruption is a good way to survive radical technological (or regulatory) change, and offense is always more fun than defense.
Proactive Customer Strategy: The Smart Response to Transparency
Now that what customers say about you matters more than what you tell customers about yourself, what your customers want is for you to be proactive on their behalf.
Uber-izing your business
Trust platforms like Airbnb, Uber and Taskrabbit empower customers with the ability to self-organize, eliminating the middle man. Other businesses can, too. And will.
Proactive Trustworthiness is the New Black
New technology drives new expectations. You need a new strategy, good for 2019 and beyond. Grow profitably and stay competitive with Extreme Trust. Four tasks to do so.
Do Your Customers Trust You? Should They? And Do You Trust Them?
If somebody measured every company tomorrow, how would your company rank? What decisions are you making today that create or destroy trust?
What Would a Trustable [insert your company’s name] Look Like?
Do you give refunds proactively? Host customer reviews on your website? Things to show you’re a leader in trustability, while improving business results at the same time.
Balancing Work, Life, and Getting Where You Deserve to Be
Take it from a woman who has advanced degrees, a history of professional leadership in corporate America and entrepreneurial ventures, and has raised a family while traveling on six continents. It ain’t easy, but you can do it for fun and profit.
Leading While Female
One of the world’s most acclaimed leaders in customer experience, customer loyalty, trustability, business technologies, and building equity shares her insights from 25 years in the field with clients, companies, CEOs, and real customers.
You Go Girl!
Winning the Millennial Generation by leveraging the increasing power, influence, and authority of women in business. How to structure a truly collaborative and social business enterprise.
What is the Value of a Better Customer Experience?
How to map the CX, improve it, profit from it. How does it help us and help our customers? Why is “customer journey mapping” exactly what’s needed now?
The Customer Dashboard
How to measure your success with customers. Metrics needed to drive your decisions and behaviors, eliminate landmines and build customer equity.
Customer Metrics You Can Bank On
Providing a better CX is costly today, while value is realized tomorrow. Resolve this dilemma to the satisfaction of your CFO. How much more will customers pay if…?
You Can Lead a Man to Data, But You Can’t Make Him Think
Trustworthy data is (1) objective and (2) accurate. That’s half the battle. Five principles for using objective, accurate data to make more scientifically reliable business decisions.
How to Make Data-Driven Decisions Without a Statistics Degree
Anticipating human biases, avoiding statistical errors, and recognizing the limits of the data you have. How to talk with your customer analysts, without equations.
Customer Advocacy: Recruiting Your Best Customers to the Sales Team
The pinnacle of Customer Success Management is customer advocacy. How to create emotional, human bonds with customers, at scale, and leapfrog your competitors to own the category
Customer Success: Competing for Sales in the Cloud
SaaS and other subscription-based businesses must cultivate prospects, not just hunt them. How to manage every customer relationship as a Challenger Sale.
Social Selling: Arm Your Salespeople
Turn salespeople into thought leaders armed with social ninja skills. Learn how to sell based on triggers, insights, and referrals.
Managing a Successful Customer-Centric Transformation
The key isn’t technology or data or policy. All these things are table stakes. The key lies in the culture of your employees. How to improve and maintain your corporate culture.
Self-Organizing Your Way to Competitive Success
When a customer problem comes in, you want your employees to swarm the problem and solve it, without top-down direction. Here’s how to make that happen.
Dr. Martha Rogers, recognized globally for her groundbreaking work in customer-focused business strategies, is a thought leader who has transformed the landscape of customer relationship management (CRM) and customer experience (CX).
With over 25 years of expertise, Dr. Rogers is the co-founder of the Peppers & Rogers Group, a consultancy that has shaped the strategic direction of Fortune 500 companies and startups alike. As an acclaimed author, keynote speaker, and strategist, her insights into building sustainable, customer-centric business models have empowered organizations to deliver exceptional customer experiences and drive growth.
Alongside her co-founder Don Peppers, Martha Rogers has authored several bestsellers, including The One to One Future, Return on Customer, and Extreme Trust. These works have not only pioneered new ways of thinking about customer loyalty and trust but also provided actionable frameworks for companies to adopt.
Her extensive research and practical experience make Martha Rogers a sought-after keynote speaker, helping businesses around the world embrace customer-centric transformations that improve engagement, profitability, and long-term success.
Dr. Martha Rogers has more than two decades of experience advising organizations on how to build customer-focused business strategies that foster loyalty and trust. Her career began as a professor at Duke University’s Fuqua School of Business, where she focused on customer relationships, database marketing, and customer equity. From there, she co-founded the Peppers & Rogers Group, a leading consulting firm that specializes in customer-based business strategies. This experience matters for customer experience (CX) because Dr. Rogers has worked directly with companies from a variety of industries, guiding them through the complexities of transforming customer data into actionable insights.
Her experience in shaping customer-focused strategies is critical for businesses today. In a world where customers are empowered with more choices and higher expectations, her knowledge of how to leverage customer data and technology to create personalized, trusted experiences is invaluable. She has helped organizations from financial services to healthcare adopt data-driven approaches to build meaningful, long-term customer relationships, increase customer satisfaction, and drive profitability. Her thought leadership continues to influence global trends in customer experience management.
Dr. Martha Rogers’ expertise is built on a deep understanding of the intersection between customer relationships, technology, and business growth. She is an expert in customer experience (CX), customer relationship management (CRM), and trust-based business strategies, helping organizations understand the long-term value of customer loyalty. Her co-authored books, including The One to One Future, were some of the earliest texts advocating for one-to-one marketing, transforming how businesses think about personalized customer interactions.
Her background as both an academic and a practitioner gives her unparalleled insights into the real-world application of customer strategies. At Duke University, she helped pioneer research in customer-based business strategies, providing a strong theoretical foundation to her work. This, combined with years of hands-on consulting experience at Peppers & Rogers Group, ensures that Dr. Rogers doesn’t just know the theory — she understands how to implement it effectively in various industries. Her ability to simplify complex business models into actionable strategies makes her a leading authority on creating customer-centric companies.
Dr. Martha Rogers is considered one of the top authorities in customer relationship management and customer experience strategy, as evidenced by her long-standing influence in the industry. She has spoken at major global conferences, including TEDx and Gartner Symposiums, where her insights have shaped the thinking of senior executives and business leaders around the world. Her consultancy, Peppers & Rogers Group, has been instrumental in helping leading corporations such as IBM, Cisco, and Vodafone create customer strategies that balance profitability with long-term customer trust and loyalty.
Her books have been translated into multiple languages and remain influential texts for marketers, strategists, and customer experience professionals. Additionally, she has been recognized with numerous awards for her thought leadership and contributions to the field of customer strategy. This authority, combined with her continued active role in advising Fortune 500 companies, makes Dr. Rogers a must-book keynote speaker for businesses looking to enhance their customer engagement strategies.
Dr. Martha Rogers is widely regarded as a trustworthy authority in customer-focused business strategies. Her practical experience in working with top-tier organizations, alongside her academic rigor, provides a balanced and reliable foundation for the advice she gives. Dr. Rogers has consistently demonstrated a commitment to ethical business practices, particularly in her work on Extreme Trust, which argues that businesses must proactively work to earn customer trust by doing the right thing, even when no one is watching.
She is trusted by both corporate leaders and event planners for her ability to deliver valuable, actionable insights that have a real impact. Her keynote presentations are known for being research-backed and thought-provoking, offering audiences not just theory, but practical solutions they can apply within their organizations. Furthermore, the continued success of Peppers & Rogers Group, along with the ongoing demand for her insights from Fortune 500 companies, solidifies her trustworthiness as a keynote speaker.
Dr. Martha Rogers is an internationally recognized thought leader in customer experience and business strategy. With over 25 years of experience helping organizations build customer-centric models, her expertise in customer relationship management, loyalty strategies, and trust-building is unparalleled. Her contributions to the field have shaped the way businesses engage with their customers and foster long-term relationships based on mutual trust and value.
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Jay Baer is a Hall of Fame speaker who illuminates pathways to business growth through the twin pillars of customer experience and marketing innovation. With a career spanning decades, Jay has not only achieved acclaim as a speaker but has also carved out a reputation as an accomplished emcee and host, effortlessly guiding large events […]
Silvia Garcia, the former International Marketing Director and President of the Happiness Institute at Coca-Cola, is a pioneer in the field of understanding how emotions impact consumer and employee behavior. With her unparalleled expertise, she has inspired millions to revolutionize their approach to sales, customer retention, relationship-building, leadership, and overall success. Silvia Garcia’s insights have […]
Joey Coleman is an internationally recognized keynote speaker, educator, and thought leader specializing in customer experience and employee retention. With over two decades of experience across multiple industries, Joey has become a trusted resource for organizations seeking to improve their relationships with customers and employees. Known for his innovative “First 100 Days” methodology, Joey helps […]
Heather R Younger is the Founder and CEO of Employee Fanatix, a prominent figure in the realm of employee engagement and consulting. Renowned as a captivating keynote speaker, Heather brings forth invaluable insights garnered from over 25,000 employee experiences. With a robust background spanning decades in human resources and organizational development, Heather R Younger has […]
Brent Adamson is a world-renowned researcher, author, presenter, trainer, and advisor to B2B commercial executives. Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry-changing The Challenger Sale and The Challenger Customer. He is also a frequent contributor to well-known business publications, including the Harvard Business Review, […]
Kerry Bodine is a globally recognized independent customer experience (CX) consultant, known for her deep expertise in human-centered design, marketing, and branding. With over two decades of experience, Kerry has helped transform some of the world’s leading brands, guiding organizations to create meaningful connections with their customers. As a keynote speaker, author, and advisor, Kerry […]
Blake Morgan is renowned for her insightful perspectives, strategic acumen, and visionary approach. As a keynote speaker, author, and board member, she leverages her profound expertise to guide organizations toward excellence in customer engagement and business growth. With a deep understanding of emerging technologies and consumer trends, Blake is at the forefront of shaping the […]
Shep Hyken is an Award-winning Keynote Speaker and World-Renowned Keynote Speaker in Customer Service & Customer Experience. Shep has worked with the world’s best brands to help them build a culture centered around the customer. His presentations consistently get rave reviews for being engaging and informative. The National Speakers Association inducted Shep into it’s Hall […]
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