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SILVIA GARCIA CAN DO THE KEYNOTE IN ENGLISH, FRENCH OR IN SPANISH.
40% of our happiness is based on our actions alone. In this interesting talk, Silvia will explain the importance of having a Culture of Happiness at work. With examples and research from neuroscience and positive psychology, Silvia will make her audience understand how and why happiness is an important part of business.
Happiness at work creates tangible benefits such as increasing innovation x3, sales up to 40% or productivity, while reducing costs associated to disengagement and mental health.
Audience takeaways:
SILVIA GARCIA CAN DO THE KEYNOTE IN ENGLISH, FRENCH OR IN SPANISH.
In this informative keynote, Silvia Garcia will go through the eight ingredients that are required to create a culture of happiness at work. This keynote is based on science and research and will undoubtedly be beneficial to anyone looking to change culture and increase happiness or starting a company.
Audience takeaways:
SILVIA GARCIA CAN DO THE KEYNOTE IN ENGLISH, FRENCH OR IN SPANISH.
There are not those who are happy and those who are not. Everyone has its share of struggles, but some know how to use their mental resilience, emotional capital, and physical resources to navigate challenges and come out stronger and happier.
Silvia surprised the audience with eight scientifically proven things people and organizations can do right now.
Audience takeaways:
SILVIA GARCIA CAN DO THE KEYNOTE IN ENGLISH, FRENCH OR IN SPANISH.
This inspiring keynote uncovers the mechanism of stress as Silvia takes her audience through the strategies and tools needed to use stress as an advantage to boost performance.
Audience takeaways:
Silvia Garcia, the former International Marketing Director and President of the Happiness Institute at Coca-Cola, is a pioneer in the field of understanding how emotions impact consumer and employee behavior.
With her unparalleled expertise, she has inspired millions to revolutionize their approach to sales, customer retention, relationship-building, leadership, and overall success. Silvia Garcia’s insights have proven instrumental in transforming individuals and organizations into happier, more profitable entities.
Silvia Garcia occupies a truly unique space at the intersection of leadership, neuroscience, and psychology.
Drawing from her experience as the Global Director of Marketing and the Happiness Institute of Coca-Cola, she excels in enhancing wellbeing, engagement, communication, creativity, trust, and resilience.
Silvia’s uplifting presentations are laced with evidence-based insights, actionable takeaways, and inspiring real-life examples. Her lectures strike a perfect balance between fun and seriousness, combining data-driven content with an enjoyable delivery. Interactive and reflective, her presentations are meticulously researched and highly relevant.
Silvia embodies the essence of an empathetic leader, whose speeches never fail to leave a lasting impact. Her words spark ripples of energy, enthusiasm, and wellbeing, inspiring audiences to cultivate a culture of high resilience, trust, and collaboration. With Silvia as a guide, the journey towards higher happiness and lasting positive change is both exciting and enriching.
Silvia Garcia’s journey to becoming a renowned authority on happiness, marketing, and leadership is marked by a rich tapestry of experiences and accomplishments. With a background in marketing and a keen interest in psychology, Silvia began her career at Coca-Cola, where she quickly rose through the ranks to become the International Marketing Director. In this role, she spearheaded groundbreaking research into the correlation between emotions and consumer behavior, laying the foundation for her subsequent work.
As the President of the Happiness Institute at Coca-Cola, Silvia led initiatives aimed at understanding and enhancing employee and consumer well-being. Her innovative strategies not only boosted brand loyalty but also revolutionized workplace dynamics, leading to increased productivity and employee satisfaction.
Silvia Garcia is more than a speaker; she is a catalyst for transformation. With her deep expertise, engaging style, and unwavering commitment to helping others succeed, Silvia has earned her place as a trusted advisor to individuals and organizations around the globe.
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A science-backed keynote that reframes happiness as a choice—grounded in genetics, life events, and daily decisions—and empowers audiences with practical strategies to increase wellbeing.
In this engaging keynote from the Global Wellness Summit, the speaker reframes the classic “glass half full or half empty” metaphor, grounding the discussion in scientific research. Starting with stories of naturally optimistic individuals and the remarkable case of Maurice Becken—who emerged from a 37-year wrongful imprisonment with no regrets—the speaker illustrates innate differences in outlook.
Next, the Minnesota Twins Study—looking at separated identical twins—demonstrated surprising similarities rooted in both nature and nurture, initially suggesting happiness may be as fixed as height. Yet researchers corrected this misinterpretation, acknowledging that despite genetic similarities, personal choices significantly influence wellbeing.
The real kicker: research shows happiness is about 50% genetic, 10% life circumstances (like jobs or housing), and 40% intentional actions—things we can cultivate. The speaker emphasizes the importance of permitting negative emotions, savoring positive moments, and introducing novelty—like “keeping the exotic alive” to fuel connection and joy.
Concluding with warmth, the speaker reminds us that happiness isn’t about never feeling sad, but about staying resilient, savoring life’s small joys, and actively refilling our own glass.
00:00 – Warm introduction; importance of happiness for wellbeing.
01:00 – Stories: optimistic outlooks and Maurice Becken’s post-prison joy.
03:30 – Minnesota Twins Study: separated twins reveal genetic and environmental effects.
05:30 – Initial misinterpretation: happiness seemed fixed like height.
06:30 – New insight: happiness is malleable—people can influence it.
07:00 – Research breakdown: 50% genes, 10% life events, 40% decisions (U. California Riverside data).
08:30 – Permission to experience negative emotions; importance of balance.
09:30 – Savoring positive experiences—“savor life like fine wine.”
10:30 – Introducing novelty and variety—keep relationships and experiences “exotic.”
11:30 – Final uplift: “You’ve refilled my glass—may we all refill our own.” Applause.
Innovation is not just about logic, it is driven by emotions. The key is to use the right emotion at the right moment: confidence and positivity to generate ideas, then anticipation and preparation to handle challenges. Fear, on the other hand, blocks creativity and paralyzes decision-making.
In 2010, while working in marketing for a multinational in Spain, Silvia García was unexpectedly asked by the company president to “take care of happiness.” At first, she thought it was a polite way of being dismissed, and even her children joked that happiness isn’t a real job because you can’t control it.
But her boss was visionary: he understood that emotions drive decisions. Customers, employees, even bankers—everyone makes decisions through emotions. Innovation, therefore, depends on which emotions we choose.
Silvia explains:
But positivity isn’t enough. Many startups fail because they don’t prepare for obstacles. She recalls the Titanic disaster of 1912: excessive optimism and lack of preparation meant lifeboats were underused, costing over 1,500 lives. The lesson: prepare for worst-case scenarios before fear sets in.
0:00 – 1:45 – Silvia recalls being asked to become “Director of Happiness.”
1:46 – 3:30 – Emotions drive decisions; fear is the worst emotion for innovation.
3:31 – 6:00 – Story of Ron Wayne, Apple co-founder, who let fear guide him.
6:01 – 8:40 – Positive emotions fuel creativity; Elon Musk’s Hyperloop as an example.
8:41 – 11:30 – The Titanic tragedy as a lesson in preparing for worst-case scenarios.
11:31 – 15:20 – The Warby Parker story: students turning frustration into billion-dollar innovation.
15:21 – End – Silvia’s final message: innovation succeeds when we choose the right emotions at the right time.
Silvia Garcia explains why happiness is measurable and actionable, showing leaders how decisions and culture drive wellbeing, performance, and resilience across teams and organizations.
She reviews how happiness is shaped by multiple factors. Genetics and circumstances play a role, but intentional actions and daily choices meaningfully move the needle. Using the Minnesota Twins story and its early misread in the media, she underscores that happiness is not fixed; people can shift it up or down through habits, attention, and culture. Leaders should be cautious with snap judgments and instead engineer experiences that our memory will keep, highlighting the “peak-end” idea to create a standout moment and a calm close to the day.
00:00 Host welcome; Silvia Garcia introduced as founder of Happiest Places to Work and Feel Logic.
00:18 Opening premise: “Homo happiens” and why happiness is a strategic human advantage.
01:05 What we measure vs what matters; countries and firms track economics but not feelings.
02:10 Happiness trends can anticipate big shifts; leaders should monitor wellbeing, not only KPIs.
03:25 Hospital example: adding patient photos to scans boosts purpose, connection, and accuracy.
04:50 Markets and management increasingly consider happiness metrics; implications for leaders.
05:40 Evolution frame: cooperation and bonding as performance multipliers in groups.
A: Yes — real examples and tactical playbooks.
A: Tailored examples for retail, CPG, and services.
A: Virtual or live; workshops include tools.
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