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We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty.
That’s more than brand and price combined.
Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department.
Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.
Brittany Hodak shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans.
Go from commodity provider to category of one in the minds of your prospects in customers.
After hearing Brittany’s entertaining and compelling speech, your audience will:
This presentation includes industry-relevant case studies, live audience interaction, compelling research, engaging graphics, and humorous real-life anecdotes. Every audience member receives a 35-page digital playbook to help immediately implement Brittany’s proven frameworks in real-world situations.
There’s no shortage of advice about social media available online. The problem? Much of it is confusing, conflicting, or flat-out wrong.
The result?
Many busy executives either ignore their online presence or spend way too much time following arbitrary “rules” without seeing a positive ROI.
In this interactive session, Brittany Hodak breaks down what leaders need to know to confidently craft a winning social-media strategy for 2021 and beyond.
BY THE END OF THE PRESENTATION, AUDIENCE MEMBERS WILL:
THIS PROGRAM IS PERFECT FOR: Small-Business Owners | Digital teams | Association Members
To help ensure adoption of the techniques shared, Brittany works with every client to customize a content strategy for before and after the event. Added value at no extra cost!
Brittany Hodak is a bestselling author, entrepreneur, and sought-after customer experience keynote speaker dedicated to turning customers into superfans. After scaling her agency to eight figures and collaborating with global brands and artists including Walmart, Disney, Dolly Parton, and Katy Perry she left the startup world to inspire others.
Her book Creating Superfans introduces the SUPER Model framework, a proven method for transforming customer interactions across any industry. Forbes declared: “If you have customers, you need this book. Period.” Brittany is celebrated for presentations that blend humor, storytelling, and strategy. A mix of stand‑up comedian and brilliant professor, she delivers interactive, unforgettable keynotes that leaders use to drive engagement, loyalty, and business growth.
Brittany Hodak is not just a speaker; she’s a force of nature in the world of business and entrepreneurship. With a remarkable track record of inspiring audiences worldwide, she stands as a beacon of insight, innovation, and inspiration. An international keynote speaker and an award-winning business leader, Brittany has left an indelible mark on the corporate landscape. Her expertise in cultivating brand loyalty and creating superfans has earned her widespread acclaim and admiration.
Entrepreneur Magazine has lauded Brittany as an “expert at creating loyal fans for your brand,” recognizing her unparalleled skill in fostering customer engagement and loyalty. She is revered as the go-to source for strategies on not just attracting but also retaining superfans, individuals whose unwavering support and advocacy can propel a brand to new heights. Brittany’s prowess as a speaker has seen her grace stages across the globe, captivating audiences from diverse industries and backgrounds.
From corporate giants like American Express and Sony Music to humanitarian organizations like Compassion International and prestigious institutions like the United Nations, Brittany’s insights have resonated with all who have had the privilege to hear her speak. Her achievements extend beyond the realm of speaking engagements. Brittany Hodak holds a Guinness World Record, a testament to her innovative spirit and relentless pursuit of excellence.
She has been honored with prestigious accolades such as Advertising Age’s 40 Under 40, Inc.’s 30 Under 30, and Billboard’s 30 Under 30, solidifying her status as one of the most influential figures in marketing and entrepreneurship. Additionally, she was bestowed with the title of Most Disruptive Marketing Entrepreneur at the Empact Awards held at the United Nations, further underscoring her impact on the industry.
Brittany Hodak’s influence extends far beyond the stage, as evidenced by her extensive contributions to thought leadership. With over 350 thought-provoking articles published in national media outlets, including Forbes, Adweek, and Success, she continues to shape the discourse surrounding marketing, entrepreneurship, and business strategy. Her regular columns serve as a beacon of insight for professionals seeking guidance in navigating the ever-evolving landscape of commerce and consumer behavior.
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In this episode of her ABCs of Superfans series, Brittany Hodak explains how customer loyalty eliminates competition and elevates brands.
Brittany Hodak introduces the letter “X” for “X Out” in her ABCs of Creating Superfans video series. She explains that when companies focus on building true loyalty, competitors become irrelevant—customers no longer compare offerings but instead commit fully to the brand they love.
Hodak likens this to the way Apple enthusiasts purchase new iPhones. Even if they care about the price, they will still pay it because the brand has eliminated competitors from their consideration set. She emphasizes that this kind of customer devotion creates a “category of one,” where pricing becomes less of a deciding factor.
Her message is simple: when customers become superfans, they choose you—not because of discounts or promotions, but because of the emotional connection and value you provide. This power of “X-ing out” competition transforms businesses from market players into industry leaders.
Brittany closes by inviting viewers to explore more resources at BrittanyHodak.com, including her free video course The Superfan Wave and the complete ABCs of Superfans guide. She encourages professionals to continue the journey of learning how to create superfans who drive growth, retention, and long-term success.
00:00–00:20 — Introduction: “X Out” as part of the ABCs of Creating Superfans series.
00:20–01:00 — Why loyal customers make competition irrelevant.
01:00–01:40 — Example: Apple’s fan base proves pricing becomes less important when loyalty is high.
01:40–02:10 — Creating a category of one by turning customers into superfans.
02:10–02:40 — Call to action: visit BrittanyHodak.com for free resources, guides, and The Superfan Wave course.
02:40–End — Closing: teaser for the next letter in the series, “Y.”
Brittany Hodak shares her proven SUPER system for creating superfans showing how loyalty is built one experience at a time.
Brittany Hodak introduces her mission: helping businesses transform everyday customers into superfans. Drawing from her entrepreneurial journey, including her Shark Tank appearance and the success of her multi-million-dollar Superfan Company she explains why “being great is no longer good enough; you have to be super.”
She identifies a common business challenge: many organizations think they have an awareness problem, when the real issue is that customers don’t care enough to return or advocate. The solution lies in giving people reasons to care through memorable experiences. Superfans are created one interaction at a time.
Hodak then outlines her SUPER system:
Hodak emphasizes that by following this formula, companies create loyal advocates who generate new business through referrals and word of mouth. She closes with a powerful reminder: “When you turn customers into superfans, it’s magic.”
00:00–00:40 — Opening: Every team member has the power to create superfans.
00:40–01:30 — Brittany’s background: Shark Tank, Superfan Company, obsession with loyalty.
01:30–02:20 — The real problem: not awareness, but apathy; superfans are built through care.
02:20–03:20 — Introduction of the SUPER system.
03:20–04:00 — S: Start with your story; know your unique value.
04:00–04:40 — U: Understand your customer story; show empathy and humor.
04:40–05:20 — P: Personalize; example of Chewy’s surprise portraits.
05:20–06:00 — E: Exceed expectations; customers compare you to the best experience they’ve had.
06:00–End — R: Repeat; loyalty grows from authentic, ongoing engagement. Closing message: the SUPER formula creates magic.
A: A five-step framework from Creating Superfans designed to help teams intentionally build lifelong customer advocates.
A: She founded and scaled an entertainment startup to eight figures, created fan collectibles for major artists, and appeared on Shark Tank with significant offers.
A: Yes clients include American Express, Walmart, Disney, the United Nations, and many more.
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