Brittany Hodak: Customer Service
Brittany Hodak teaches how to create superfans, transforming customers into lifelong advocates through emotional connection and CX mastery.
Quick Facts:
- International keynote speaker and bestselling author
- Recognized authority on customer experience and brand loyalty
- Author of Creating Super Fans
- Entrepreneur Magazine expert on customer loyalty
- Formats:
- Customer Experience Speaker | Brand Loyalty Expert | Entrepreneur
- Audiences:
- Executives, entrepreneurs, customer experience teams, sales professionals, marketers, associations, and organizations seeking to build stronger customer relationships and brand advocacy.
- Outcomes:
- Turn customers into loyal superfans and advocates
- Create memorable experiences that differentiate brands
- Build sustainable growth through customer loyalty and engagement
- Travels from: Franklin, TN
- **US Fee range: $20,001 - $35,000
Talent Services
Keynote Topics:
HOW TO TURN CUSTOMERS INTO ENTHUSIASTIC ADVOCATES
We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty.
That’s more than brand and price combined.
Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department.
Everyone has the power to create superfans that are loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.
Brittany Hodak shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans.
Go from commodity provider to category of one in the minds of your prospects in customers.
After hearing Brittany’s entertaining and compelling speech, your audience will
- Look for opportunities to Create Superfans in every customer and colleague interaction
- Internalize the importance of the Experience Economy and what it means for the future of business
- Adopt a results-oriented attitude to exceeding customer expectations
- Actively seek out new opportunities to vanquish customer apathy
- Understand why the best marketing doesn’t cost anything
- Prioritize long term customer relationships over short-term metrics and goals
This presentation includes industry-relevant case studies, live audience interaction, compelling research, engaging graphics, and humorous real-life anecdotes. Every audience member receives a 35-page digital playbook to help immediately implement Brittany’s proven frameworks in real-world situations.
FANS, NOT FOLLOWERS SIGNATURE PROGRAM
There’s no shortage of advice about social media available online. The problem? Much of it is confusing, conflicting, or flat-out wrong.
The result?
Many busy executives either ignore their online presence or spend way too much time following arbitrary “rules” without seeing a positive ROI.
In this interactive session, Brittany Hodak breaks down what leaders need to know to confidently craft a winning social-media strategy for 2021 and beyond.
BY THE END OF THE PRESENTATION, AUDIENCE MEMBERS WILL
- Understand which social metrics to track closely and which to ignore
- Be ready to immediately implement an on-brand social-media strategy
- Think more critically about how each social post ties back to the business’s core story and purpose
- Make better decisions about both online and offline marketing content
THIS PROGRAM IS PERFECT FOR Small-Business Owners, Digital teams, Association Members
To help ensure adoption of the techniques shared, Brittany works with every client to customize a content strategy for before and after the event. Added value at no extra cost!
Talent Short Bio
Brittany Hodak is an internationally acclaimed keynote speaker, bestselling author, and award-winning entrepreneur known for helping organizations create unforgettable customer experiences and transform customers into loyal superfans. Widely recognized as one of the foremost authorities on brand loyalty and customer engagement, Brittany has built a career empowering businesses to grow through exceptional experiences and meaningful human connections.
Named by Entrepreneur Magazine as an “expert at creating loyal fans for your brand,” Brittany has shared her insights with audiences around the world, including organizations such as American Express, Sony Music, Compassion International, and the United Nations. Her practical, high-energy presentations provide leaders and teams with actionable strategies for building customer relationships that drive sustainable growth and advocacy.
A celebrated entrepreneur and thought leader, Brittany has earned numerous accolades, including Advertising Age’s 40 Under 40, Inc.’s 30 Under 30, Billboard’s 30 Under 30, and the title of Most Disruptive Marketing Entrepreneur at the Empact Awards held at the United Nations. Her innovative mindset and relentless pursuit of excellence have even earned her a Guinness World Record.
Talent Videos
Brittany Hodak | The Power of Customer Loyalty & Fandom | Speaker Reel
Brittany Hodak shares her proven SUPER system for creating superfans showing how loyalty is built one experience at a time.
Video Summary & Key Moments
Brittany Hodak introduces her mission: helping businesses transform everyday customers into superfans. Drawing from her entrepreneurial journey, including her Shark Tank appearance and the success of her multi-million-dollar Superfan Company she explains why “being great is no longer good enough; you have to be super.”
She identifies a common business challenge that many organizations think they have an awareness problem, when the real issue is that customers don’t care enough to return or advocate. The solution lies in giving people reasons to care through memorable experiences. Superfans are created one interaction at a time.
Hodak then outlines her SUPER system
- S — Start with Your Story, Define your “why” and what makes you unique.
- U — Understand Your Customer Story, Show genuine care by listening and responding, even in unexpected moments (like a customer service rep who handled a complaint with humor).
- P — Personalize, Deliver surprise and delight, such as Chewy’s hand-painted pet portraits.
- E — Exceed Expectations, Customers compare you not just to industry peers, but to the best service they’ve ever had.
- R — Repeat, Loyalty is built through consistent human connections—not automated funnels or generic emails.
Hodak emphasizes that by following this formula, companies create loyal advocates who generate new business through referrals and word of mouth. She closes with a powerful reminder: “When you turn customers into superfans, it’s magic.”
Key Moments
03:20–04:00 —Start with your story; know your unique value.
04:00–04:40 —Understand your customer story; show empathy and humor.
04:40–05:20 —Personalize; example of Chewy’s surprise portraits.
05:20–06:00 — Exceed expectations; customers compare you to the best experience they’ve had.
06:00–End — Repeat; loyalty grows from authentic, ongoing engagement. Closing message: the SUPER formula creates magic.
Brittany Hodak on “X Out”: Making Competitors Irrelevant by Creating Superfans
In this episode of her ABCs of Superfans series, Brittany Hodak explains how customer loyalty eliminates competition and elevates brands.
Video Summary & Key Moments
Brittany Hodak introduces the letter “X” for “X Out” in her ABCs of Creating Superfans video series. She explains that when companies focus on building true loyalty, competitors become irrelevant—customers no longer compare offerings but instead commit fully to the brand they love.
Hodak likens this to the way Apple enthusiasts purchase new iPhones. Even if they care about the price, they will still pay it because the brand has eliminated competitors from their consideration set. She emphasizes that this kind of customer devotion creates a “category of one,” where pricing becomes less of a deciding factor.
Her message is simple: when customers become superfans, they choose you—not because of discounts or promotions, but because of the emotional connection and value you provide. This power of “X-ing out” competition transforms businesses from market players into industry leaders.
Brittany closes by inviting viewers to explore more resources at BrittanyHodak.com, including her free video course The Superfan Wave and the complete ABCs of Superfans guide. She encourages professionals to continue the journey of learning how to create superfans who drive growth, retention, and long-term success.
Key Moments
00:00–00:20 — Introduction “X Out” as part of the ABCs of Creating Superfans series.
00:20–01:00 — Why loyal customers make competition irrelevant.
01:00–01:40 — Example of Apple’s fan base proves pricing becomes less important when loyalty is high.
01:40–02:10 — Creating a category of one by turning customers into superfans.
Interest to Book? Send us your enquiry
Overview of User Review for Brittany's Presentation
Brittany's presentation received high praise for its insightful and illuminating content, complemented by her lighthearted energy. Reviewers noted her captivating presence, suggesting that her engaging style makes her a speaker worth listening to repeatedly. Overall, attendees found her performance to be both enjoyable and impactful. No significant weaknesses were mentioned in the review.
Talent Resources
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Fee Range Information
All talent fees exclude travel and accommodation where required.