What organization doesn’t want to create more sales?
But truly Remarkable organizations aren’t focused on increasing sales, they’re focused on creating raving fans.
Raving fans are people who
In this talk, Former Chick-fil-A Marketing VP David Salyers recounts Chick-fil-A’s biggest successes and shares the principles and strategies behind those successes that you can use to connect deeply with customers, who ultimately demand and fund your business growth.
How many businesses do you come across in a day that are just plain unremarkable? They have nothing unique that sets them apart from their competitors, and they exist only to extract value from their customers. To put it simply, there’s nothing about these types of organizations that’s worth remarking about.
But what if we could shift the paradigm? What if we could truly understand what makes certain businesses “remarkable” and apply those principles to our own organizations?
In this signature talk, David Salyers powerfully does just that. In “Remarkable,” David will walk through how the shift from extracting value from other people to creating value for other people can radically change your business and the impact it will make to your customers, employees, stakeholders and even your bottom line.
Exploring key themes on culture, values, and mission, “Remarkable” is an engaging and memorable speech that has the potential to impact you and your organization to the very core.
When businesses consider their customer experience strategy, they often focus on mitigating the negative experiences – making up for the slow service, apologizing for the inconsiderate employee, refunding for the lost order. By focusing only on the problems that need to be fixed, they set the bar at average or, at best, forgettable.
But there’s a new approach to customer experience, an approach that focuses on creating memorable positive experiences – “Remarkable moments” – instead of just fixing the negative ones. In this compelling talk, David will explore this paradigm shift and challenge the way your organization approaches hospitality and service, sharing about Chick-fil-A’s unique “Second Mile Service” strategy.
Using moving examples from Chick-fil-A Team Members across the country, he’ll expand on your opportunity to generate incredible ROI through creating daily Remarkable moments and will challenge you to see your business as not only an opportunity for monetization, but also for “moment-ization.”
David Salyers spent 37 years at Chick-fil-A most recently as Vice President of Marketing and co-authored Remarkable!, a guide to culture-driven business success.
As one of Chick-fil-A’s original marketing executives, he helped shape its iconic brand identity and customer-centric ethos. Known for his engaging storytelling and strategic insights, David now delivers inspiring keynotes on building raving fans, creating “moment-ized” experiences, and transitioning from extracting value to creating value for customers and employees.
David Salyers is a visionary leader, author, and marketing expert who played a pivotal role in shaping one of the most beloved brands in America: Chick-fil-A. As one of the original two marketing executives at Chick-fil-A, David spent an impressive 37 years in the company’s marketing department, most recently serving as Vice President. Throughout his career, he was instrumental in establishing the company’s renowned brand identity, customer-first philosophy, and culture of excellence.
With a passion for leadership, culture-building, and innovation, David has dedicated his career to helping organizations redefine their approach to business. His insights go beyond traditional marketing, focusing on purpose-driven leadership and how organizations can create meaningful impact through culture and customer experience. As a keynote speaker, David delivers compelling messages that challenge audiences to rethink their approach to business, leadership, and brand differentiation.
David Salyers’ impact at Chick-fil-A was monumental, helping to transform the company into a national powerhouse known for its customer loyalty, operational excellence, and innovative marketing strategies. He was a key figure in pioneering campaigns that positioned Chick-fil-A as more than just a fast-food brand, but as a cultural and customer-centric phenomenon. His work helped the company grow into a multi-billion-dollar enterprise while maintaining its commitment to its values and customer service.
In addition to his corporate success, David co-authored the book Remarkable! with Dr. Randy Ross, a guide to building businesses that stand out by creating value-driven, people-centered cultures. His insights from decades in the business world have made him a sought-after speaker for organizations looking to transform their corporate culture and marketing approach.
Hashtags:
#DavidSalyers #LeadershipSpeaker #MarketingExpert #ChickfilA #CorporateCulture #PurposeDrivenLeadership #CustomerExperience #BrandStrategy #KeynoteSpeaker #RemarkableBusiness
View All Speakers and follow us on Twitter
This keynote challenges leaders to reimagine business as a platform for impact, building remarkable cultures and meaningful brands that improve lives.
In this inspirational keynote, the speaker poses a bold question: What would the world look like if we dared to use business as a platform to improve people’s stories? He argues that the foundation of any great brand is a remarkable culture, one so authentic and inspirational that it naturally fuels brand value and loyalty.
True leadership, he suggests, is about more than profit; it’s about serving people in ways that leave them with moments worth remarking about. Meaningful brands, he emphasizes, hold a powerful competitive edge because they don’t just deliver products or services they create emotional value and improve the lives of those they touch.
The keynote envisions business not just as a vehicle for financial growth, but as a force for positive change. By focusing on creating value for customers, employees, and communities, organizations can build cultures so compelling that they spread like wildfire, inspiring both loyalty and advocacy.
00:00 – Opening question: What if business improved people’s stories?
00:20 – Great brands stem from remarkable cultures
00:45 – Leadership defined by improving lives and creating moments worth remarking about
01:15 – Why meaningful brands have a competitive edge
01:40 – Reframing goals: focus on creating value for others
02:05 – The power of inspirational cultures that spread beyond the organization
Yes, every engagement is tailored to the audience’s culture goals and industry context.Speakers Inc
Signature keynotes include Spark a Revolution, Remarkable, and Moment-ization, exploring culture, values, customer devotion, and leadership.Speakers Inc
Live US keynotes are approximately $20,001–$35,000, virtual sessions about $20,000, and international keynotes $50,001–$75,000
In order to view the below you must be logged in.
Chad Porter stands tall as one of the nation’s most esteemed and sought-after speakers. Renowned by corporate CEOs, fundraising executives, and esteemed figures within the realms of MLB, NFL, and collegiate athletics, Porter’s journey of triumph over adversity, perseverance, and navigating life’s hurdles serves as a beacon of inspiration. Through his compelling narratives, Porter delves […]
Dick Vermeil, a legendary figure in National Football League history, concluded one of the most distinguished coaching careers with his retirement in 2006. Known for his passion, strategic prowess, and deep commitment to his teams, Vermeil spent 15 seasons as an NFL head coach and was a respected member of the league’s coaching fraternity for […]
Michael McQueen is an internationally acclaimed keynote speaker and expert in navigating change, recognized for his powerful insights on future trends and innovation. With over two decades of experience in helping organizations and leaders stay ahead of disruption, Michael has earned a reputation for delivering dynamic, research-backed strategies that drive resilience and adaptability. His best-selling […]
Richard Fowler is the nationally syndicated radio host of The Richard Fowler Show, a Fox News Channel contributor and democratic messaging and millennial engagement expert. Positioned at the intersection of news, politics and the cultural issues facing everyday Americans, Richard’s fresh style and non-traditional spin on populism have taken audiences by storm. He pushes all […]
As a premier entertainment company, Spanish Webs Cirque Mirage takes pride in introducing the captivating artistry of Spanish Web Performers to elevate your corporate events to new heights. The Enchantment of Spanish Web Performance: Spanish Webs Cirque Mirage, a breathtaking aerial art form, takes center stage in our corporate event performances. Imagine skilled performers suspended […]
James Clear is a name synonymous with transformative change and personal growth. As a personal development keynote speaker and the New York Times bestselling author of “Atomic Habits,” Clear has inspired millions with his practical and insightful approach to building better habits and achieving long-term success. His work transcends the typical self-help genre, offering actionable […]
Jean Marie DiGiovanna is an international keynote speaker, leadership development expert, certified executive coach and best-selling author. With her body of work on Renaissance Leadership and over 25 years of experience across the globe, she helps leaders and their teams shift the way they think, lead and communicate rapidly creating a culture of increased trust, […]
Dr. Willie Jolley is not just another motivational speaker; he is a beacon of inspiration, a maestro of transformation, and a living testament to the power of resilience and perseverance. With a career spanning decades, Dr. Jolley has solidified his position as a triple threat personality and a global thought leader. Renowned as a Hall […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission:
© All rights reserved 2025. Designed using Voxel
