What I Learned from 9/11, the NFL, and Ukraine
Dr. Thom Mayer has led a life at the forefront of leading through some of the most prominent crises of our generation, including serving as the Command Physician at the Pentagon on 9/11, Incident Commander for the US’s first bioterrorism incident, Medical Director of the NFL Players Association, and leading a Mobile Emergency Team during the Ukraine invasion. This keynote is a contrarian approach to leadership, which is: Leadership is worthless…because it is a noun – something you say. But Leading is priceless…because it is a verb – the things you do, all day, every day, in every walk of life.
Dr. Mayer challenges his audiences to ask the right question – “How will I lead myself and my team today?” By helping them to embrace that leading occurs – no matter what job you do – in everything you do, he inspires others to lead themselves, their teams, and their families
Filled with stories and examples from Dr. Mayer’s career as “The Master of Disaster,” leading at the forefront of crises on the world stage, this presentation challenges but also inspires new and practical approaches to leading your life in times of crisis.
A Key Aspect of Leadership is Worthless…But Leading is Priceless
In his book “Leadership is Worthless…But Leading is Priceless” Dr. Thom Mayer presents many actionable yet contrarian concepts. One of the most intriguing of these is the idea of “Making Failure Your Fuel,” which builds upon the idea that innovation, which is an essential skill in these turbulent times, occurs not at the speed of genius, creativity, or intelligence, but rather at the speed of…trust. And the only way we can trust ourselves and our teams to innovate is to develop and perfect the talent of making failure our fuel.
Using stories and personal experiences from the NFL, the US Women’s’ National Soccer Team (including Mia Hamm and Abby Wambach), 9/11 at the Pentagon, Ukraine, Capital One, and world history and literature, this talk examines the details of using failure to motivate success, including:
As Senator Mark Warner said in his comments on Dr. Mayer’s book, “Perhaps the greatest lesson Dr. Mayer has to offer is not to be discouraged by failure, but rather to use it as fuel-to take risks and get yourself back in the game. Leaders of all stripes can learn much from reading this book.” You can learn much from this talk.
Dr. Thom Mayer is an internationally recognized expert in leadership, crisis management, and emergency medicine, known for guiding organizations through high-stakes, high-pressure environments. As Medical Director for the NFL Players Association, he has led critical health and safety initiatives, including the league’s response to concussions and the COVID-19 pandemic.
Dr. Mayer’s leadership experience extends far beyond professional sports. He played a key role in the response to the September 11 attacks at the Pentagon and contributed to crisis management efforts during the 2001 anthrax attacks at the U.S. Capitol. These defining moments shaped his philosophy on leading effectively through uncertainty, complexity, and rapid change.
He is the founder of Best Practices, Inc., where he has driven innovation in emergency medicine and operational performance. In addition to his fieldwork, Dr. Mayer is a respected academic, serving as a senior lecturing fellow at Duke University and a clinical professor at George Washington University.
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She inspires resilience, leadership, and pride through powerful storytelling.
She helps teams turn adversity into resilience and meaningful growth.
He helps leaders build engaged teams and perform effectively under pressure.
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