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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second.
We’ve become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.
Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.
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Publisher : Wiley; 1st edition (September 29, 2014)
Language : English
Hardcover : 240 pages
ISBN-10 : 1118943007
ISBN-13 : 978-1118943007
Item Weight : 14.6 ounces
Dimensions : 5.8 x 0.86 x 9 inches
Scott Stratten is a powerhouse in the world of marketing, branding, and relationship-building, known for his disruptive and un-traditional approach. Named by Forbes as one of the top five social media influencers globally, Stratten is a leading voice in contemporary marketing.
As the President of UnMarketing, Scott has dedicated his career to teaching businesses and professionals how to connect with their audiences authentically and effectively. His innovative strategies and engaging storytelling make him a standout figure in the marketing world.
Scott Stratten is a powerhouse in the world of marketing, branding, and relationship-building, known for his disruptive and un-traditional approach. Named by Forbes as one of the top five social media influencers globally, Stratten is a leading voice in contemporary marketing. As the President of UnMarketing, Scott has dedicated his career to teaching businesses and […]
Zion Unmatched is an extraordinary, deeply inspirational photo essay follows elite wheelchair racer, wrestler, America’s Got Talent contestant, and Netflix documentary star Zion Clark. Zion Unmatched This stunning photographic essay showcases Zion Clark’s ferocious athleticism and undaunted spirit. Cowritten by New York Times best-selling journalist James S. Hirsch, this book features striking, visually arresting images and an […]
Work with What You Got is about Elite wheelchair racer, wrestler, and America’s Got Talent contestant Zion Clark joins with New York Times best-selling author James S. Hirsch for a stunning memoir—recounting childhood adversity, awe-inspiring perseverance, and self-invention. When a baby named Zion Clark was born in 1997 to an imprisoned, drug-addicted mother, his future […]
Unstoppable Teams by Three-time Navy SEAL platoon commander and founder of Perfect Fitness reveals how to put together teams that can accomplish any objective–by leveraging an unexpected set of values and priorities. SEALs and civilians operate in extremely different environments, but what makes both kinds of teams excel comes down to the same thing: service […]
In this truly remarkable life story “My Journey to the Top of the World”, Saray Khumalo shares her epic journey to the top of the Mount Everest. From her childhood in Zambia and Zaire, to a corporate career in South Africa, through marriage and motherhood, Saray harboured one overriding to reach the summits of the […]
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Beating Chains is about Rusty Labuschagne who has been through a trauma few have experienced and disclosed. In 2003, the successful Zimbabwean businessman, who ran a safari outfit, flew his own aircraft and had a fishing resort on Lake Kariba, was framed by a poacher, the police, and the courts and wrongfully convicted of drowning […]
A Wall Street Journal and Washington Post Bestseller, Own It is a new kind of career playbook for a new era of feminism, offering women a new set of rules for professional success: one that plays to their strengths and builds on the power they already have. Own It | Sallie Krawcheck Weren’t women supposed to have “arrived”? Perhaps with […]
Left to Tell: Discovering God Amidst the Rwandan Holocaust by Immaculée Ilibagiza is a deeply moving memoir that recounts the harrowing experience of the Rwandan genocide through the eyes of a survivor. Published in 2006, this bestselling book details Ilibagiza’s extraordinary journey of faith, survival, and forgiveness during one of the darkest periods of human […]
In Led by Faith: Rising from the Ashes of the Rwandan Genocide, Immaculée Ilibagiza delivers a profoundly moving and inspirational memoir that chronicles her harrowing experience during one of the most tragic events of the 20th century. This powerful narrative offers readers an intimate look into Ilibagiza’s life as she navigates the horrors of the […]
Molly’s Game is now a major motion picture, written and directed by Aaron Sorkin and starring Jessica Chastain, Idris Elba, Kevin Costner, and Michael Cera—the true story of “Hollywood’s poker princess” who gambled everything, won big, then lost it all. Molly’s Game Molly Bloom reveals how she built one of the most exclusive, high-stakes underground […]
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