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UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.
With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly.
This is the age of disruption – it’s fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.
It’s easy to see why brand heads are spinning. Businesses are suffering from ‘the next big thing’ and we’re here to help you find the cure.
UnBranding is about focus – it’s about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can’t fix rude staff, mediocre products and a poor brand reputation with a fancy new app.
We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It’s not about going backwards, it’s about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind.
Some topics will include:
It’s time for a reality check. It’s time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
Contact us at Speakers Inc and follow us on Twitter
Publisher : Wiley; 1st edition (October 9, 2017)
Language : English
Hardcover : 320 pages
ISBN-10 : 1119417015
ISBN-13 : 978-1119417019
Item Weight : 2.31 pounds
Dimensions : 6 x 1.5 x 9.2 inches
Scott Stratten is a powerhouse in the world of marketing, branding, and relationship-building, known for his disruptive and un-traditional approach. Named by Forbes as one of the top five social media influencers globally, Stratten is a leading voice in contemporary marketing.
As the President of UnMarketing, Scott has dedicated his career to teaching businesses and professionals how to connect with their audiences authentically and effectively. His innovative strategies and engaging storytelling make him a standout figure in the marketing world.
Stratten’s influence extends beyond social media. He is a celebrated author of several best-selling books on sales and marketing, each offering a fresh perspective on how businesses can thrive in an ever-changing landscape. His works, including “UnMarketing,” “The Book of Business Awesome,” and “UnBranding,” have become essential reading for those looking to break free from traditional marketing constraints and embrace new, more effective methods.
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