Steve Jones: Branding Expert
Business keynote speaker Steve Jones uses rock legends’ strategies to help organizations build stronger brands, drive growth, and create high-performance, customer-focused cultures.
- Highlights:
- 30+ years as a music industry executive and radio programming leader
- SVP of Brands and Content at Stingray Radio
- Oversees 90+ radio brands across Canada
- Recognized as International Radio Programmer of the Year
- Formats:
Keynote Speaker, Business Strategist, Branding Expert
- Audiences:
Corporate leaders, marketing teams, sales organizations, and companies seeking to strengthen brand identity, customer engagement, and competitive positioning.
- Outcomes:
- Clear strategies to build strong, differentiated brands
- New perspectives on customer loyalty and audience engagement
- Actionable insights to drive growth and innovation
- Travels from: Enfield, CT
- **Fee range: On Request
Keynote Topics
Creating Culture That Rocks
Diversity, Equity, and Inclusion
Turn up the volume on diversity, equity, and inclusion! Steve will spend an interactive music-filled hour with your team, showcasing how amazing things can happen when organizations embrace DEI.
Steve will take your group on a musical journey to discover:
- How a washed-up 70s hard rock band collaborated with an upstart hip hop act to revitalize their career and send hip hop into the mainstream.
- Why an obvious mistake was left in one of classic rock’s greatest hits, and why it is is so important to give yourself permission to experiment… and even fail.
- Where countless legendary bands went to soak in a special culture and create amazing music.
- How Paul Simon went all-in on diversity and inclusion, even risking lives to do so.
- The magical place in the deep south where Black and White worked as one at the height of America’s mid-60s racial unrest.
DEI is normally a dry topic that people find uncomfortable discussing. But using inspiring stories and an incredible soundtrack, Steve makes diversity, equity, inclusion, and all aspects of great culture, rock!
Brand Like a Rock Star
Based on Steve’s best-selling marketing book Brand Like a Rock Star, this keynote energizes, entertains, and educates. Through stories, songs, and videos, Steve leaves your team with some key takeaways such as:
- The one thing even more important than quality to your business
- The secret to staying consistent in changing times
- How your company’s goals could be putting your success in jeopardy
- How to use your competitor’s strengths against them in order to fuel your success
This high-energy presentation will leave your group charged up, and it can be highly customized to suit any industry, including financial services, entertainment, health care, and tech.
Talent Short Bio
Steve Jones is a business keynote speaker, author, and music industry veteran who transforms lessons from iconic artists into powerful strategies for business success. With more than 30 years of experience, Steve has led and shaped media brands across the United States, Canada, and the Caribbean, earning recognition as one of the world’s top radio programmers.
Currently serving as SVP of Brands and Content at Stingray Radio, Steve oversees more than 90 radio brands and plays a key role in one of the largest global music distribution companies, alongside industry leaders like Spotify and Apple. His expertise in branding, audience engagement, and content strategy is grounded in real-world success across highly competitive markets.
Steve is the bestselling author of Brand Like a Rock Star and Start You Up, where he draws direct parallels between legendary artists such as AC/DC, Bob Marley, U2, Fleetwood Mac, and Run-DMC and world-class businesses. His keynote presentations combine storytelling, music, and actionable insights to show organizations how to build loyal audiences, differentiate their brand, and stay relevant in a changing marketplace.
Read Full Bio
Music industry veteran Steve Jones takes you backstage to show you how the core strategies of AC/DC, Bob Marley, U2, Fleetwood Mac, and Run DMC can help you create a stronger, leaner, and more successful business.
Everything you need to know to build a stronger business you can learn from the legends of rock and roll. In a presentation loaded with great music and entertaining stories, Steve brings a concert-like energy to every event.
Steve Jones is a 30-year music industry insider, one of the world’s leading radio programmers, and author of two highly-acclaimed business and marketing books, Brand Like a Rock Star and Start You Up.
Steve taps into his experiences in the music biz to illustrate what great businesses can learn from the legends of rock. He is based in Toronto, Canada, where he oversees brands and content for Stingray Radio, a global music, media, and technology company.
Gene Simmons of Kiss says, “Steve Jones knows a thing or two. Listen and take notes.”
Notorious rock star Alice Cooper says, “Steve gives you the insight of a rock ‘n roll veteran.”
Steve has created and guided winning media brands in the US, Canada, and the Caribbean.
He was recognized as International Radio Programmer of the Year at the 2014 Worldwide Radio Summit, and currently oversees 90+ radio brands in Canada as VP/Brands & Content with Newcap Radio.
Today Steve Jones is the SVP/Brands & Content for Stingray Radio. Stingray is the world’s 3rd largest distributor of music behind only Spotify and Apple. Over the course of more than three decades, Steve has led successful media brands in the US, Canada, and the Caribbean.
Along the way, he has had a unique front-row perspective on the rise (and sometimes fall) of countless rock stars. Those experiences form the basis for his two best-selling books, Brand Like a Rock Star and Start You Up.
Steve has worked alongside countless stars in music and observed how they strategically created passionate fan bases, built dedicated followings, and forged lasting and immensely profitable careers. He shows you how to apply those lessons to your business.
Contact us at Speakers Inc and follow us on LinkedIn
Videos
Interest to Book? Send us your enquiry
No reviews available for this post.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
View further speakers
- (13)
Cam Marston is an author, advisor, radio talk show host, and top-rated keynote speaker on the trends shaping the workplace and marketplace. His presentations are informative, engaging, humorous, and full of concrete research that is tailored to his audience. Cam enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips […]
- Travels from: Mobile, AL
- Business Speakers
- (6)
Jonas Koffler is the New York Times and Los Angeles Times bestselling co author of HUSTLE: The Power to Charge Your Life with Money, Meaning, and Momentum (Rodale, Penguin Random House Books), which Fortune called “a must-read.” It has been published in more than 10 countries. Having recovered from a stroke in his 20s, Jonas is a […]
- Travels from: Austin, TX
- Futurists Speakers
- (26)
- (6)
Kate Vitasek is a distinguished authority in collaborative business relationships, renowned for her pioneering work in transforming traditional business models into cooperative partnerships that drive innovation and mutual success. Her groundbreaking “Vested” business model has redefined how organizations approach outsourcing and strategic alliances, emphasizing a “What’s-in-it-for-We” philosophy that fosters shared value and long-term sustainability. Recognized […]
- Travels from: Seattle, WA
- Culture Speakers
- (62)
Professional tennis player and sports speaker Anna Kournikova, known for her beauty and celebrity status, has made her one of the most well known tennis player in the industry. In 2000, Anna was ranked No. 8 in the world and has been named No. 1 in the world in doubles at various points in her […]
- Travels from: Miami, FL
- Sporting Speakers
- (3)
Felice Garcia, renowned for her Carrie Underwood tribute in Las Vegas, has graced stages from Broadway to international waters, with a career highlight of entertaining U.S. troops in the Middle East. Felice Garcia is well known for her jaw-dropping Carrie performances in Las Vegas where she performed as Carrie with the American Superstars production at […]
- Travels from: Las Vegas, NV
- Singers
- (23)
April Dunford is an entrepreneur, an executive consultant, an angel investor and a board member. She specializes in assisting businesses turn complicated products into something people will love. In fact, April assists entrepreneurs, marketers, and sales teams. She believes that positioning is the key to standing out from the competition. If you want to take your […]
- Travels from: Toronto, ON
- Sales Speakers
- (40)
Alec Ross stands as a dynamic force in the world of technology, innovation, and global affairs, renowned as a New York Times best-selling author and an esteemed Distinguished Adjunct Professor at the University of Bologna’s business school. With a fervent dedication to deciphering the complexities of our rapidly evolving world, Ross illuminates the intersections of […]
- Travels from: Baltimore, MD
- Business Speakers
- (16)
Se-ah-dom Edmo (Shoshone-Bannock, Nez Perce and Yakama) brings deep experience in community organizing for racial and social justice work across the nation. Prior to joining Seeding Justice, Se-ah-dom served as the Sovereignty Program Director at Western States Center where she was the coalition convener of Tribal History: Shared History (Senate Bill 13, 2017) in Oregon, which established and funded […]
- Travels from: Gresham, OR
- Native Americans
Disclaimer
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.
