Steve Jones: Branding Expert

  • Highlights:
Reading time: 2 min
Reviews: (0 reviews)
  • Travels from: Enfield, CT
  • **Fee range: On Request

Keynote Topics

Diversity, Equity, and Inclusion
Turn up the volume on diversity, equity, and inclusion! Steve will spend an interactive music-filled hour with your team, showcasing how amazing things can happen when organizations embrace DEI.

Steve will take your group on a musical journey to discover:

  • How a washed-up 70s hard rock band collaborated with an upstart hip hop act to revitalize their career and send hip hop into the mainstream.
  • Why an obvious mistake was left in one of classic rock’s greatest hits, and why it is is so important to give yourself permission to experiment… and even fail.
  • Where countless legendary bands went to soak in a special culture and create amazing music.
  • How Paul Simon went all-in on diversity and inclusion, even risking lives to do so.
  • The magical place in the deep south where Black and White worked as one at the height of America’s mid-60s racial unrest.

DEI is normally a dry topic that people find uncomfortable discussing. But using inspiring stories and an incredible soundtrack, Steve makes diversity, equity, inclusion, and all aspects of great culture, rock!

Based on Steve’s best-selling marketing book Brand Like a Rock Star, this keynote energizes, entertains, and educates. Through stories, songs, and videos, Steve leaves your team with some key takeaways such as:

  • The one thing even more important than quality to your business
  • The secret to staying consistent in changing times
  • How your company’s goals could be putting your success in jeopardy
  • How to use your competitor’s strengths against them in order to fuel your success

This high-energy presentation will leave your group charged up, and it can be highly customized to suit any industry, including financial services, entertainment, health care, and tech.

Music industry veteran Steve Jones takes you backstage to show you how the core strategies of AC/DC, Bob Marley, U2, Fleetwood Mac, and Run DMC can help you create a stronger, leaner, and more successful business.

Everything you need to know to build a stronger business you can learn from the legends of rock and roll. In a presentation loaded with great music and entertaining stories, Steve brings a concert-like energy to every event.

Steve Jones is a 30-year music industry insider, one of the world’s leading radio programmers, and author of two highly-acclaimed business and marketing books, Brand Like a Rock Star and Start You Up.

Steve taps into his experiences in the music biz to illustrate what great businesses can learn from the legends of rock. He is based in Toronto, Canada, where he oversees brands and content for Stingray Radio, a global music, media, and technology company.

Gene Simmons of Kiss says, “Steve Jones knows a thing or two. Listen and take notes.”

Notorious rock star Alice Cooper says, “Steve gives you the insight of a rock ‘n roll veteran.”

Steve has created and guided winning media brands in the US, Canada, and the Caribbean.

He was recognized as International Radio Programmer of the Year at the 2014 Worldwide Radio Summit, and currently oversees 90+ radio brands in Canada as VP/Brands & Content with Newcap Radio.

Today Steve Jones is the SVP/Brands & Content for Stingray Radio. Stingray is the world’s 3rd largest distributor of music behind only Spotify and Apple. Over the course of more than three decades, Steve has led successful media brands in the US, Canada, and the Caribbean.

Along the way, he has had a unique front-row perspective on the rise (and sometimes fall) of countless rock stars. Those experiences form the basis for his two best-selling books, Brand Like a Rock Star and Start You Up.

Steve has worked alongside countless stars in music and observed how they strategically created passionate fan bases, built dedicated followings, and forged lasting and immensely profitable careers. He shows you how to apply those lessons to your business.

Contact us at Speakers Inc and follow us on Twitter

Steve Jones | Branding Expert

Videos

Interest to Book? Send us your enquiry

Speaker Contact Form

Enquiry Form

No reviews available for this post.

Was this profile helpful?

Talent FAQ's

Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.

Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.

The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.

Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.

Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.

  • Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
  • There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
  • Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
  • When browsing speakers, consider their location to keep travel costs down.
  • Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
  • Be upfront about your needs and expectations to ensure a successful partnership.
  • Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.

Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!

View further speakers

  • (6)
Brent Gleeson - Image 10 (January 27, 2026)

Brent Gleeson is a distinguished individual whose multifaceted career spans military service, entrepreneurship, literature, and public speaking. As a former Navy SEAL combat veteran, he brings a unique blend of leadership, resilience, and strategic thinking to the forefront. Gleeson’s journey from the rigors of military life to the dynamic world of entrepreneurship is a testament […]

  • Travels from: San Diego, CA
  • Motivational Speakers
  • (41)

David Avrin is a leading authority in marketing, branding, and customer experience, widely recognized as The Visibility Coach. As one of the most sought-after keynote speakers worldwide, he delivers high-energy, content-rich presentations that engage and inspire audiences across North America, Europe, Asia, and the Middle East. From Singapore to Dubai, David’s global reach reflects his […]

  • Travels from: Los Angeles, CA
  • Customer Experience
  • (25)
  • (5)
Bill Benjamin 3

Bill Benjamin is not your typical motivational speaker. With a background deeply rooted in mathematics and computer science, he stumbled upon a transformative realization while working in the technology industry – the power of managing emotions. This epiphany led him on a journey to become a leading authority in Emotional Intelligence (EI), eventually co-founding the […]

  • Travels from: Chicago, IL
  • Leadership Speakers
  • (11)
John Manzella

John Manzella is a world-recognized speaker (live and virtual), author of several books, and an international columnist on global business, trade policy, labor, and the latest economic trends. His valuable insight, analysis and strategic direction have been vital to many of the world’s largest corporations, trade associations and universities preparing for the business, economic and […]

  • Travels from:
  • Geopolitical Speakers
  • (33)
  • (8)
Stephen Drum

Stephen Drum is a highly regarded leadership and peak performance speaker, renowned for his extraordinary career as a Navy SEAL Master Chief with 27 years of combat-tested experience. As a distinguished figure in leadership development, Drum brings unparalleled expertise and insights to organizations and individuals seeking to excel in high-pressure environments. His transformative approach to […]

  • Travels from: Chicago, IL
  • Leadership Speakers
  • (29)

As a Corporate Culture Specialist, Greg Hawks shapes environments where everyone gets to contribute their best daily! For two decades he has mentored leaders, developed teams, crafted culture and empowered employees. As a Keynote Speaker, he is an enthusiastic character. His style, wit and energy consistently capture the attention and imagination of audiences. His forward […]

  • Travels from: Edmond, OK
  • Culture Speakers
  • (51)
Bonnie-Bernstein-2

Bonnie Bernstein is recognized by the American Sportscasters Association as one of the most accomplished female journalists in her field. After spending 17 years covering some of the nations’ most prestigious sports events on-air for ESPN and CBS, she is now helping build a network both in front of and behind the camera. Bernstein is […]

  • Travels from: New York, NY
  • Motivational Speakers
  • (62)
Walter Bond - Image 05 (January 23, 2026)

Walter Bond is came from humble beginnings as a college reserve player to becoming an NBA starter and now a Hall of Fame motivational speaker, Bond’s journey epitomizes the essence of hard work, determination, and excellence. Throughout his career, Walter has mastered the formula for greatness, a formula he passionately shares with audiences around the […]

  • Travels from: Boca Raton, FL
  • Motivational Speakers
Disclaimer
The profiles and images embedded on these pages are from various conference entertainers and other talent.

These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.

Fee ranges where listed on this website are intended to serve as a guideline only.

All talent fees exclude VAT, travel and accommodation where required.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2026.  Designed using Voxel

AI Assistant
Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.