Steve Jones: Branding Expert
Business keynote speaker Steve Jones uses rock legends’ strategies to help organizations build stronger brands, drive growth, and create high-performance, customer-focused cultures.
Quick Facts:
- 30+ years as a music industry executive and radio programming leader
- SVP of Brands and Content at Stingray Radio
- Oversees 90+ radio brands across Canada
- Recognized as International Radio Programmer of the Year
- Formats:
Keynote Speaker, Business Strategist, Branding Expert
- Audiences:
Corporate leaders, marketing teams, sales organizations, and companies seeking to strengthen brand identity, customer engagement, and competitive positioning.
- Outcomes:
- Clear strategies to build strong, differentiated brands
- New perspectives on customer loyalty and audience engagement
- Actionable insights to drive growth and innovation
- Travels from: Enfield, CT
- **Fee range: On Request
Keynote Topics
Creating Culture That Rocks
Diversity, Equity, and Inclusion
Turn up the volume on diversity, equity, and inclusion! Steve will spend an interactive music-filled hour with your team, showcasing how amazing things can happen when organizations embrace DEI.
Steve will take your group on a musical journey to discover:
- How a washed-up 70s hard rock band collaborated with an upstart hip hop act to revitalize their career and send hip hop into the mainstream.
- Why an obvious mistake was left in one of classic rock’s greatest hits, and why it is is so important to give yourself permission to experiment… and even fail.
- Where countless legendary bands went to soak in a special culture and create amazing music.
- How Paul Simon went all-in on diversity and inclusion, even risking lives to do so.
- The magical place in the deep south where Black and White worked as one at the height of America’s mid-60s racial unrest.
DEI is normally a dry topic that people find uncomfortable discussing. But using inspiring stories and an incredible soundtrack, Steve makes diversity, equity, inclusion, and all aspects of great culture, rock!
Brand Like a Rock Star
Based on Steve’s best-selling marketing book Brand Like a Rock Star, this keynote energizes, entertains, and educates. Through stories, songs, and videos, Steve leaves your team with some key takeaways such as:
- The one thing even more important than quality to your business
- The secret to staying consistent in changing times
- How your company’s goals could be putting your success in jeopardy
- How to use your competitor’s strengths against them in order to fuel your success
This high-energy presentation will leave your group charged up, and it can be highly customized to suit any industry, including financial services, entertainment, health care, and tech.
Talent Short Bio
Steve Jones is a business keynote speaker, author, and music industry veteran who transforms lessons from iconic artists into powerful strategies for business success. With more than 30 years of experience, Steve has led and shaped media brands across the United States, Canada, and the Caribbean, earning recognition as one of the world’s top radio programmers.
Currently serving as SVP of Brands and Content at Stingray Radio, Steve oversees more than 90 radio brands and plays a key role in one of the largest global music distribution companies, alongside industry leaders like Spotify and Apple. His expertise in branding, audience engagement, and content strategy is grounded in real-world success across highly competitive markets.
Steve is the bestselling author of Brand Like a Rock Star and Start You Up, where he draws direct parallels between legendary artists such as AC/DC, Bob Marley, U2, Fleetwood Mac, and Run-DMC and world-class businesses. His keynote presentations combine storytelling, music, and actionable insights to show organizations how to build loyal audiences, differentiate their brand, and stay relevant in a changing marketplace.
Videos
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Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
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Deposits and securing a booking
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Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
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