Keynote 45–60 min, fireside chat, and moderated Q&A.
Entrepreneurs, business leaders, innovation teams, creative industries, corporate conferences, incubators, and professional associations.
The story of veldskoen
This keynote tells the story of Veldskoen, from startup to where it is now.
The core message of the speech is to share that anything is possible with enthusiasm and hard work. Amazing things are possible in South Africa if you stay positive
Everyday, entrepreneurs, teams and organizations are faced with the challenge of being creative.
Of course it’s possible to outsource creativity which from an execution perspective is highly recommended (hire a great designer) but it’s important to know what you are looking at.
What are the simple principles of creativity we can use to make really good decisions?
Bad culture creeps up and takes over, when it’s set in an organization it’s really tough to diagnose problem areas and even harder to treat.
We developed a set of values that are baked into the culture of Veldskoen, easy to articulate and understand, easy to manage.
Nick Dreyer is the co-founder and CEO behind Veldskoen Shoes, the proudly South African footwear brand that has grown from a tiny Cape Town office into an international success story spanning 32 countries. Known for his infectious energy, strategic clarity, and passion for authentic storytelling, Nick shares a journey that demonstrates how a simple idea—executed with purpose and relentless determination—can become a global phenomenon.
Nick’s entrepreneurial path began with a bold desire to showcase South African craftsmanship on the world stage. By reimagining the iconic veldskoen for modern consumers, he helped establish Veldskoen as a symbol of innovation, cultural pride, and sustainable design. Under his leadership, the company has not only revolutionized a heritage product but also set new standards for brand storytelling, customer connection, and values-driven entrepreneurship.
This one minute thirteen second video offers a concise and inspiring look at Veldskoen’s unexpected journey to the Olympic Games. Narrated through fast-paced visuals and brand-led storytelling, the clip highlights how a proudly South African shoe—rooted in heritage craftsmanship—found its way onto one of the world’s biggest global platforms.
Nick Dreyer shares how the idea to reinvent the classic veldskoen evolved into a meaningful brand moment: outfitting members of Team South Africa for the Olympic opening ceremony. The video reflects the company’s belief in creativity, cultural pride, and purposeful design. Even in its short runtime, the story communicates the significance of representing South Africa on an international stage and the emotional impact it had on the team behind the brand.
00:15–00:35 Story of how the reinvented veldskoen became part of Team South Africa’s Olympic attire.
00:35–00:55 Visuals of the shoes, event atmosphere, and the emotional significance for the brand team.
00:55–01:13 Closing reflections highlighting pride, heritage, and Veldskoen’s global journey.
This three minute fifty-six second video provides an energetic, behind-the-scenes look at how Veldskoen became the official footwear sponsor for the South African Olympic team. Nick Dreyer walks viewers through the origin of the idea, the urgency of the opportunity, and the brand’s determination to create something meaningful and authentically South African for one of the world’s most watched events.
The video explains how Veldskoen received a last-minute invitation to propose footwear for Team South Africa’s opening ceremony look. With limited time and high expectations, the team quickly moved from concept to prototype, focusing on creating a shoe that blended comfort, heritage design, and modern appeal. Nick shares how the brand’s signature brightly coloured soles became a symbolic expression of South African spirit on a global stage.
The clip includes footage of the shoes being produced, scenes from the Olympics, and commentary on the emotional significance of watching athletes walk in footwear created by a small South African team. It reflects the pride, hustle, and creativity that shaped the project, and shows how the Olympic partnership became a defining milestone for the Veldskoen brand.
00:40–01:25 Rapid concept development and creating a design that reflects South African heritage.
01:25–02:25 Production process, colour choices, and the importance of comfort and aesthetic impact.
02:25–03:20 Highlights of the Olympic opening ceremony featuring Team SA in Veldskoen.
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