The story of veldskoen
This keynote tells the story of Veldskoen, from startup to where it is now.
The core message of the speech is to share that anything is possible with enthusiasm and hard work. Amazing things are possible in South Africa if you stay positive
Everyday, entrepreneurs, teams and organizations are faced with the challenge of being creative.
Of course it’s possible to outsource creativity which from an execution perspective is highly recommended (hire a great designer) but it’s important to know what you are looking at.
What are the simple principles of creativity we can use to make really good decisions?
Bad culture creeps up and takes over, when it’s set in an organization it’s really tough to diagnose problem areas and even harder to treat.
We developed a set of values that are baked into the culture of Veldskoen, easy to articulate and understand, easy to manage.
Nick Dreyer is the entrepreneurial force behind Veldskoen Shoes, a proudly South African brand that has stepped into the global spotlight. From a modest 2×2 meter office in Cape Town, Nick co-founded and grew Veldskoen into an internationally recognized footwear label now selling in 32 countries. His journey reflects not only business acumen but a deeper mission—to redefine what it means to build a global brand rooted in local identity, sustainability, and authentic storytelling.
As a keynote speaker, Nick Dreyer brings that same bold vision and passion for innovation to the stage. He captivates audiences by unpacking how a simple idea, executed with heart and hustle, can transform into a business that resonates with people across borders and cultures. Whether speaking to budding entrepreneurs, business leaders, or creative disruptors, Nick’s story is one of grit, inspiration, and the power of purpose-driven branding.
Nick Dreyer’s entrepreneurial journey began with a desire to showcase South African craftsmanship to the world. In co-founding Veldskoen Shoes, he tapped into an iconic symbol of South African culture—the veldskoen, a traditional leather shoe—and reinvented it for the modern global consumer. With a keen eye for design, brand strategy, and scalable growth, Nick helped build a company that stands as a beacon of innovation in both fashion and entrepreneurship.
His approach to business centers on storytelling, authenticity, and value-driven leadership. By marrying South African heritage with contemporary flair, Nick Dreyer turned a humble product into a cultural ambassador that walks the streets of New York, London, Sydney, and beyond. His success is not just measured by sales or market reach, but by the deeper connection his brand fosters with customers around the globe.
Nick’s leadership style is rooted in collaboration, creativity, and conscious capitalism. He’s an advocate for responsible sourcing and local production, ensuring Veldskoen’s growth doesn’t come at the expense of community or environment. He often speaks on the importance of staying true to your roots while scaling globally, and how every startup can become a storyteller for its origin.
Through media appearances, interviews, and podcasts, Nick Dreyer has become a sought-after voice in the global business community. His insights have been featured in top business publications and his strategies dissected by marketing professionals and entrepreneurs alike. His compelling narrative and proven track record make him an invaluable speaker at leadership forums, startup events, and innovation summits.
Nick Dreyer is more than just a successful entrepreneur—he’s a modern-day brand alchemist. From humble beginnings to helming a global movement in footwear, he has carved out a niche that blends purpose, profit, and pride. His story empowers others to dream big, act boldly, and build businesses that matter.
With his compelling blend of experience, authenticity, and visionary insight, Nick is an ideal keynote speaker for events focused on entrepreneurship, branding, innovation, and sustainable growth. Book him to ignite your audience and leave them walking away inspired, energized, and ready to step into their own greatness.
Nick is passionate about sharing the Veldskoen story, it is filled with hope and lessons of encouragement for everyone interested in business.
He has developed a number of keynote speeches that unpack the story, the lessons and the simple tools that they have found successful.
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