Michael Solomon: Consumer Behavior
Consumer behavior speaker Michael Solomon translates marketing psychology and branding insights into practical strategies that help organizations understand buying decisions and build stronger customer connections.
Quick Facts:
- Decades of experience in consumer behaviour, marketing and branding.
- Speaking engagements across five continents.
- Audiences include Fortune 500 companies, advertising agencies and government organizations.
- Contributor to Forbes.com on consumer behavior, retailing and branding.
- Formats:
Keynote speaker, seminar presenter and executive briefing speaker.
- Audiences:
Marketing and sales teams, brand managers, retail leaders, advertising professionals and executives responsible for customer experience.
- Outcomes:
- Understand the psychological and social influences behind buying decisions.
- Examine how brand identity and customer experience shape engagement.
- Identify ways to apply consumer insights to marketing and business strategy.
- Travels from: New York, NY
- **Fee range: $10,001 - $20,000
Keynote Topics
Profit from Disruption
Tear Down Marketing’s Old Walls to See the Future of Your Business
Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior so you don’t get left in the dust.
In this fast-moving program you will learn.
- How you can reach today’s consumers, who plug into a “hive mind” that tells them what to buy.
- Why the debate about “offline versus online” marketing strategies is useless.
- How to market with rather than market to your customers.
- Why your customers rely upon your brands to tell them who they are.
- How to develop new killer products and services by demolishing your industry’s walls.
The Many Faces of AI
Persuasive Salesbots and Tomorrow’s Customer Experience
Everyone is buzzing about Artificial Intelligence these days, as well as they should. Machines that “think” for us already are transforming how we work, play – and shop. McKinsey tells us that some 29 million U.S. homes used some form of smart technology last year, and that number grows by over 30 percent a year.
Many organizations now deploy robots, avatars and chatbots to perform tasks we used to ask flesh-and-blood people to do. This suddenly makes the age-old question of what makes us human much less theoretical. Self-driving cars threaten to replace truck drivers. IBM’s Watson beats chess masters and veteran Jeopardy game show contestants. Movies and TV shows like Blade Runner, Westworld, and Humans that focus on the civil rights of synths, replicants and androids are center stage in popular culture. Alexa and Siri are our new guardian angels.
Very soon, the rise of the machines will become the race of the machines.
Don’t be left at the starting line. In this thought-provoking presentation we will ask.
- How does the physical appearance of a robot or avatar sales advisor affect the likelihood that customers will trust and follow its’ recommendations about what to buy?
- How will chatbots and affective computing (where software detects a consumer’s emotional state) impact sales interactions?
- As advertisers use machine learning to generate artificial images for their messages, how will AI influence ideals of beauty and the fashion industry?
- What will be the impact of dating apps, sexbots and other smart devices on interpersonal relationships?
- How will facial recognition and wearable computer technologies meld with AI to create “markets of one?”
We Really ARE What We Wear
How The Psychology of Fashion Influences Consumer Behavior
In this presentation, we’ll look at some of the powerful cultural forces that influence how consumers use a range of products to make “statements” about themselves.
Michael Solomon will examine some of the important factors that influence what that “self-portrait” looks like, including feelings about the body, peer pressure, celebrity endorsements and the messages our culture sends about what men and women need to look like.
Michael Solomon will also consider how new technologies such as social media communities, wearable computing and augmented reality will color this picture in the near future.
Talent Short Bio
Michael Solomon is a consumer behavior expert and marketing speaker whose work helps organizations understand purchasing decisions, brand perception and customer engagement.
With decades of experience, he connects consumer psychology with practical questions facing marketing, sales and leadership teams. His presentations explore how identity, emotions and social influences shape the way people choose and relate to brands.
Michael has spoken to Fortune 500 companies, advertising agencies, associations and government organizations across five continents. His visually engaging, interactive keynotes and seminars cover marketing, advertising, branding, retail and social media.
He has contributed to Forbes.com on retailing, consumer behavior and branding. His presentation topics include customer journey mapping, gamification and sentiment analysis, examining how organizations can use these approaches to better understand and engage their audiences.
Through keynotes and executive briefings, Michael helps teams connect customer insight with decisions about communication, brand strategy and customer experience.
Videos
Interest to Book? Send us your enquiry
Overview of User Reviews for Michael's Presentation on Human Centric Design
Strengths:
Users praise Michael for his extensive knowledge and expertise in Human Centric Design, particularly in its application to the automotive industry. His ability to provide practical tools and insights that attendees can implement in their work is highly appreciated. Reviewers also note the engaging nature of his presentation, which combines history, pop culture, and statistics to maintain audience interest.
Weaknesses:
No significant weaknesses were mentioned in the reviews.
Overall, Michael's presentation is well-received, characterized by its informative content and engaging delivery, making it a valuable experience for attendees.
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Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
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