Emma Sargsyan: PR Strategist
Emma Sargsyan is a global PR strategist, bestselling author, and keynote speaker who helps leaders master visibility, influence, and reputation in a noisy world.
- Highlights:
- CEO of Saege International, a global PR and public affairs agency
- Hosted AIM Congress 2025 and WHO World Local Production Forum
- Bestselling author, shaping the future of PR and branding
- Featured in High Net Worth Magazine, Armenia TV, and Public Television of Armenia
- Recognized among the highest-paid PR professionals in Armenia, UAE, and U.S.
- Formats:
Keynote (45–60 minutes), event host, media trainer
- Audiences:
CEOs, executives, government leaders, entrepreneurs, and communications professionals
- Outcomes:
- Transform visibility into meaningful influence.
- Learn how to communicate with authority in crises.
- Build personal and organizational brands that resonate authentically.
- Travels from: Los Angeles, CA
- **Fee range: $5,001 - $10,000
Keynote Topics
Visibility Is Power — But Only If You Know What to Say
In politics, business, and leadership, visibility alone isn’t enough, it’s what you do with the spotlight that counts. In this keynote, Emma Sargsyan breaks down the art and strategy of turning visibility into influence.
Drawing from her global PR experience, she reveals how leaders can master the narrative, shape perception, and leverage their platform to drive real impact. This is about going beyond being seen—it’s about being unignorable.
Takeaways:
- Why attention without strategy is wasted potential.
- How to align visibility with purpose and authority.
- Storytelling techniques that transform presence into power.
PR Is Dead: Why People, Not Products, Are the Future of Branding
In a world oversaturated with ads, slogans, and campaigns, the traditional idea of PR is obsolete. People don’t connect with logos—they connect with other people.
Emma explores why personal branding is now the driving force behind influence, trust, and loyalty. With case studies from global politics and corporate boardrooms, she shows how leaders can turn their personality, values, and humanity into the strongest brand they’ll ever own.
Takeaways:
- Why authenticity outperforms polished messaging.
- The shift from corporate branding to human branding.
- Practical steps for building a personal brand that resonates.
Crisis Communication in the Age of Virality
In today’s world, a single misstep can go viral in minutes and destroy years of reputation. Emma Sargsyan, one of the most trusted crisis PR strategists across the U.S. and Middle East, reveals the playbook for managing high-stakes moments.
She unpacks how to prepare for crises before they strike, what to do when the spotlight is harshest, and how to transform a potential downfall into an opportunity for credibility and leadership.
Takeaways:
- Proactive strategies to bulletproof your image.
- What to say—and what never to say—during a crisis.
- How to rebuild stronger after public setbacks.
Unignorable Leadership: The New Rules of Influence
What makes certain leaders impossible to ignore? It’s not just their titles—it’s their ability to command attention, inspire loyalty, and move people toward action. Emma Sargsyan breaks down the pillars of “unignorable leadership” and shows how business and political leaders alike can cultivate presence, authority, and trust.
This talk equips ambitious leaders with the mindset and tools to lead with unapologetic authenticity in a noisy world.
Takeaways:
- The 3 pillars of being unignorable as a leader.
- How to communicate in a way that cuts through the noise.
- Balancing authority with empathy to inspire real change.
Talent Short Bio
Emma Sargsyan is a PR strategist and keynote speaker renowned for her bold approach to communications, branding, and crisis management. As CEO of Saege International, with offices in Los Angeles, Dubai, and Yerevan, she advises CEOs, governments, and world leaders on visibility and influence.
She has hosted major events such as AIM Congress 2025 and the WHO World Local Production Forum, leading high-level dialogues with ministers and Fortune 500 executives.
Emma is also a bestselling author, with her latest book shaping conversations on the future of PR and personal branding. Her mantra “Unignorable, Unapologetic, Unrepeatable” captures her mission to redefine visibility and empower leaders to own their narrative.
Read Full Bio
Emma Sargsyan is a PR strategist, keynote speaker, and bestselling author who has built a reputation as one of the most influential voices in communications and personal branding today. She is the CEO of Saege International, a global PR and public affairs agency with operations in Los Angeles, Dubai and Yerevan, where she advises world leaders, CEOs, governments, and high-net-worth individuals on visibility, influence, and reputation management.
Emma has served as the official MC and host of AIM Congress 2025 and the WHO World Local Production Forum, where she led high-level conversations with ministers, Fortune 500 executives, and global changemakers. She has also spoken at international platforms such as D&AD and Femmino, inspiring audiences with her bold perspective on media, branding, and power.
Her bestselling book, published in Armenian and now being translated into English, has cemented her as a thought leader shaping the future of PR. With a personal brand built on the mantra “Unignorable, Unapologetic, Unrepeatable”, Emma Sargsyan is redefining what it means to be visible in today’s crowded world. Her mission is simple yet profound: to help individuals and organizations own their narrative, command attention, and turn influence into lasting impact.
She has been featured in High Net Worth Magazine, Armenia TV, and Public Television of Armenia, and recognized as one of the highest-paid PR professionals in Armenia, the UAE, and the U.S.
Emma Sargsyan splits her time between Los Angeles, Dubai, and Yerevan, continuing her mission to make leaders and ideas impossible to ignore.
Contact us at Speakers Inc and follow us on LinkedIn
Talent Videos
Daron Acemoglu. AI Is Not a Big Deal as of Now
In this 33-minute lecture, economist and MIT professor Daron Acemoglu examines the current state of artificial intelligence, arguing that while AI holds great promise, its real impact has yet to be realized in productivity, labor, or society.
Read Summary & Key Moments
Summary
00:00–02:15 – Introduction and context: the hype surrounding AI.
02:16–06:00 – Comparing AI with previous general-purpose technologies.
06:01–10:30 – Why AI has yet to significantly boost productivity.
10:31–15:20 – Automation vs. augmentation: the wrong incentives in current AI design.
15:21–20:45 – Economic inequality and the concentration of digital power.
20:46–26:10 – The role of policy and institutions in shaping AI’s trajectory.
26:11–30:30 – The need for human-centered AI development and education reform.
Key Moments
00:00 – Introduction to “Ինսայթ 20” and today’s investment theme.
00:45 – Why Dubai real estate became a trend among Armenian investors.
02:30 – Risks of overseas property: liquidity, costs, market volatility.
05:00 – Comparison with securities: stocks, bonds, and funds as alternatives.
08:00 – The role of financial literacy in shaping smarter investments.
12:00 – Cultural preference for real estate vs. modern investment thinking.
15:00 – Case examples of securities outperforming real estate.
18:00 – Building a diversified portfolio for resilience.
20:00 – Closing remarks: why the future lies in securities, not just property.
Interest to Book? Send us your enquiry
No reviews available for this post.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
View further speakers
- (11)
As an Olympic athlete, Carl Lewis was part of five American Olympic Teams, winning 10 medals, nine of them gold. With unsurpassed talent in the long jump and his speed in the sprints, he has gone places where no other track and field athlete has ever visited. His five Olympic appearances are a record for […]
- Travels from: Houston, TX
- Summer Olympians
- (5)
Sean Bott, specializing in keynote speaking, corporate training, and comedy mentalism, with his unparalleled ability to fuse humor, psychology, and entertainment, Sean brings forth a transformative experience that resonates deeply with audiences across the corporate landscape. His magnetic presence and profound insights have graced esteemed platforms, including those of 20th Century Fox, Disney, and Pacific […]
- Travels from: Salt Lake City, UT
- Magicians
- (9)
Mark Divine stands as a beacon of resilience, leadership, and mental toughness in the realm of personal development and leadership training. As the founder and CEO of SEALFIT, a renowned leadership and peak performance academy, Mark has dedicated his life to empowering individuals to unleash their full potential. With his multifaceted background as a former […]
- Travels from: Carlsbad, CA
- Military Speakers
- (25)
Scott Bales is not just another technology enthusiast; he is a luminary guiding the world through “The Digital Shift.” As a technology guru, Scott navigates the intricate landscape where innovation, culture, design, and mobility converge in our increasingly digital world. His expertise extends far beyond mere technical proficiency; Scott delves deep into the realms of […]
- Travels from: Singapore
- Futurists Speakers
- (46)
Margaret Brennan has reported on politics, international affairs, and global markets for nearly two decades. Currently the moderator of CBS News’ Face the Nation and the network’s senior foreign affairs correspondent, she is one of the most visible faces in political news today and only the second-ever female host of the 63-year-old program. Brennan focuses […]
- Travels from: Washington, DC
- Journalism Speakers
- (18)
- (4)
Tracey Spicer is a prominent figure in Australian journalism, celebrated for her impactful work as a journalist, broadcaster, author, and advocate for gender equality. With multiple Walkley Awards to her name, Spicer’s career spans across various media platforms, including television, radio, and print. Beyond her journalistic achievements, she is renowned for her advocacy efforts, particularly […]
- Travels from: Sydney, NSW
- Journalism Speakers
- (8)
Kirsty Spraggon is more than just a speaker; she’s a beacon of inspiration and empowerment. With two decades of experience spanning every dimension of the sales industry, Kirsty has solidified her position as a powerhouse within her field. Her exceptional journey led her to the upper echelons of success, ranking her among the top 1% […]
- Travels from: Los Angeles, CA
- Emotional Intelligence
- (64)
Marcus Monroe is a New York City-based, award-winning comedian and juggler. His show is a high-energy blend of innovative juggling with in-your-face comedic banter riddled with awkwardness. This makes him one of the most sought after variety performers. Not only is Marcus giving comedy juggling a much-needed makeover, but Marcus is taking a strong lead […]
- Travels from: New York, NY
- Speciality Acts
Disclaimer
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.
