Three Communication Shifts You Can’t Afford to Ignore
The challenge today is no longer getting your message out. There are more channels than ever: blogs, Twitter, Instagram—the list goes on. The real challenge for your organization is getting your message in—getting your hyper-distracted audience to take time to engage with you.
So, what works? In this time of short attention spans and high expectations, this high-impact, high energy session demonstrates how to more effectively communicate and connect in a digital age.
We’ll examine how to:
Selling in a Social World
In this fast-paced, interactive break-out, Debra Jasper will help you not only better understand the LinkedIn platform but also teach practical, hands-on strategies to:
Polish Your Profile
Leverage Your Network
Stay Connected
Aka: You Have 8 Seconds – GO!
Debra will discuss the art of the mastering the average 8-second user attention window and getting engagement where it would otherwise be impossible.
You’ll learn what it takes to grab them by the clickers and bust through all the distractions that stand between you and those golden conversion rates you’re looking for.
You’ll gain valuable insights that Debra has honed and developed over many years on how keeping your content “short, organized, and skimmable” will boost engagement and bring you faster responses, and more lasting engagement from your audience.
She’ll explain the fine art of holding on to the elusive attention span of the average Internet user, and how to avoid distracting jargon.
As founder and CEO of Mindset Digital, Debra Jasper, Ph.D., applies her deep passion for powerful storytelling to helping professionals capture attention in a digital age.
Debra has given talks to more than 50,000 professionals around the world, from the Australian Global Internet Conference to Sweden’s Schibsted Academy and the Ukrainian Council of Ministers.
Today, tens of thousands of professionals are enrolled in her firm’s highly visual online training courses, where they earn certifications in the Social Selling Habit and Marketing in a Social World.
Before launching her digital transformation firm, Debra Jasper directed Ohio State’s Kiplinger Program in the John Glenn School of Public Affairs, where she launched the first social media fellowship for journalists in the world— working with CNN, 60 Minutes, The Washington Post, Los Angeles Times and other top newsrooms.
Debra spent more than a decade as an award-winning journalist, covering presidential campaigns and state politics and producing in-depth, investigative projects. She earned two degrees in journalism, along with a Ph.D. in Educational Policy and Leadership from Ohio State (she wrote her dissertation on the art of powerful storytelling in Appalachia).
As part of her work, Debra Jasper is immersed in studying mega trends, micro trends, culture shifts as well as leading digital transformations that move legacy workforces from reluctance to relevance.
In this time of short attention spans and hyper-distraction, Debra Jasper also teaches leaders how to write and present with clarity and impact.
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April Dunford is an entrepreneur, an executive consultant, an angel investor and a board member. She specializes in assisting businesses turn complicated products into something people will love. In fact, April assists entrepreneurs, marketers, and sales teams. She believes that positioning is the key to standing out from the competition. If you want to take your […]
Alex Goryachev is a globally recognized technology operations executive, a Wall Street Journal Bestselling author of “Fearless Innovation,” and an expert in advancing innovation culture and monetizing new technology. With over 20 years of experience in the industry, he has successfully commercialized emerging technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and […]
Chef Richard Blais, a name synonymous with culinary innovation and avant-garde gastronomy, has captivated the culinary world with his remarkable talents and unrelenting commitment to pushing the boundaries of what’s possible in the kitchen. Born on February 19, 1972, in Uniondale, New York, Richard Blais has become a celebrated chef, restaurateur, television personality, and an […]
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Ty Bennett is the Owner & CEO of the largest Ninja Warrior Gym in the world and it’s not stopping there – soon he will have three Ninja Warrior Gyms to add to his portfolio. An active CEO and serial entrepreneur, he has built three multi-million dollar businesses in three different industries. Ty and his […]
Travis Mills, a retired United States Army Staff Sergeant, stands as an emblem of unwavering resilience, indomitable spirit, and boundless inspiration. A member of the 82nd Airborne Division, Mills’s life took a dramatic turn on April 10, 2012, when he was critically injured by an improvised explosive device (IED) during his third tour of duty […]
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