Amirah Kassem: Celebrity Baker
Celebrity cake artist and food art innovator Amirah Kassem creates whimsical, fondant-free cakes and immersive dessert experiences that spark joy through color, creativity, and celebration.
Quick Facts:
- Creator of the viral Cara the Unicorn Explosion Cake
- Celebrity client roster across entertainment and fashion industries
- Featured in top-tier media including Vogue and The New York Times
- Headlined major culinary events including New York City food festivals
- Formats:
Culinary Artist and Food Art Personality
- Audiences:
Brands, event producers, families, and audiences seeking joyful, visually engaging culinary experiences and creative storytelling.
- Outcomes:
- Inspire creativity and confidence in baking and food design
- Transform celebrations into memorable, artistic experiences
- Deliver engaging visual content that resonates across audiences
- Travels from: Santa Monica, CA
- **Fee range: On Request
Keynote Topics
Talent Short Bio
Amirah Kassem is a celebrated cake artist, creative entrepreneur, and television personality known for transforming desserts into vibrant works of art. Born in Chihuahua, Mexico, and trained at the Fashion Institute of Design & Merchandising, she blends her fashion background with culinary creativity to produce visually striking, fondant-free cakes.
Kassem first gained attention in New York City selling cake ball truffles in SoHo, quickly attracting a high-profile clientele that includes Kim Kardashian, Sarah Jessica Parker, Katy Perry, and Rachael Ray. Her imaginative creations have also been commissioned by brands such as Vans and Harry Winston.
Her signature aesthetic, rooted in rainbow colors, sprinkles, and playful design, has earned features in leading publications including Vogue, The New York Times, and Forbes. She is also widely recognized for her Cara the Unicorn Explosion Cake, one of the most memorable food trends on Instagram.
Read Full Bio
Amirah Kassem is an artist at heart and cake is her medium. Reflecting her multifaceted personality, she has created everything from a Chinese-takeout cake for Wu Tang Clan’s 20th Anniversary, to a Barbie Doll cake, inspired by her love for all things Barbie. She is a fanatic of all things rainbow and sparkles and is on a mission to spread joy via sprinkles and smiles. Her infectious personality and passion for food art is on full display as co-star of the upcoming Disney+ series,Foodtastic, premiering Fall 2021.
Kassem grew up in Chihuahua, Mexico where she learned to bake from her mother. Later on, she attended the Fashion Institute of Design & Merchandising in Los Angeles. Her primary language is Spanish and her father is from Kuwait (hence the Arabic name).
Amirah’s baking career began as a hobby, selling cake ball truffles in SoHo while working for a high-end fashion brand. Her creations quickly took off and attracted the attention of the tastemakers of New York. Her clients have included Kim Kardashian, Sarah Jessica Parker, Katy Perry and Rachael Ray as well as brands like Vans, Harry Winston, and Alice + Olivia.
She and her fondant-free creations have been featured in Vogue, Harper’s BAZAAR, The New York Times, Bon Appetite, Forbes, Elle, and Teen Vogue. She has appeared on talk shows like Late Night With Seth Myers and The Rachael Ray Show. And Amirah Kassem has headlined food festivals like Food and Wine Festival, New York Wine and Food Festival and BottleRock.
In 2019, Kassem’s first cookbook, The Power of Sprinkles, was released and instantly hit the best sellers list; in it she shares her colorful recipes and important memories. Inspired by her experience with baking, her book aims to allow anyone to bake and create their own master creations. Amirah Kassem’s aim is to make baking less scary and more fun so that everyone can bring joy into their homes and festivities.
Amirah Kassem lives in Santa Monica with her husband and business partner, Ross “the boss” Harrow, and her daughter Coco.
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