Amirah Kassem: Celebrity Baker

Highlights:
  • In 2012, Amirah Kassem left behind a career in fashion to pursue her love of baking.
  • In just seven years, her high-concept bakery, Flour Shop, has exploded into a highly sought-after brand, renowned for creating treats that routinely provide unexpected whimsy and sparkly joy.

Formats:
Audience:
Outcomes:
Reading time: 3 min
Reviews: (0 reviews)
  • Travels from: Santa Monica, CA
  • **Fee range: On Request

Keynote Topics

Amirah Kassem is an artist at heart and cake is her medium. Reflecting her multifaceted personality, she has created everything from a Chinese-takeout cake for Wu Tang Clan’s 20th Anniversary, to a Barbie Doll cake, inspired by her love for all things Barbie. She is a fanatic of all things rainbow and sparkles and is on a mission to spread joy via sprinkles and smiles. Her infectious personality and passion for food art is on full display as co-star of the upcoming Disney+ series,Foodtastic, premiering Fall 2021.

Amirah Kassem

Kassem grew up in Chihuahua, Mexico where she learned to bake from her mother. Later on, she attended the Fashion Institute of Design & Merchandising in Los Angeles. Her primary language is Spanish and her father is from Kuwait (hence the Arabic name).

Amirah’s baking career began as a hobby, selling cake ball truffles in SoHo while working for a high-end fashion brand. Her creations quickly took off and attracted the attention of the tastemakers of New York. Her clients have included Kim Kardashian, Sarah Jessica Parker, Katy Perry and Rachael Ray as well as brands like Vans, Harry Winston, and Alice + Olivia.

She and her fondant-free creations have been featured in Vogue, Harper’s BAZAAR, The New York Times, Bon Appetite, Forbes, Elle, and Teen Vogue. She has appeared on talk shows like Late Night With Seth Myers and The Rachael Ray Show. And Amirah Kassem has headlined food festivals like Food and Wine Festival, New York Wine and Food Festival and BottleRock. Her Cara the Unicorn Explosion Cake was featured as Instagram’s most memorable trend of 2017. Her food-based installations have been exhibited in museums around New York City and the world. When the Brooklyn Museum celebrated Takashi Murakami, Amirah used 10,000 gumballs to create her own art installation, reinterpreting the Murakami flower.

In 2019, Kassem’s first cookbook, The Power of Sprinkles, was released and instantly hit the best sellers list; in it she shares her colorful recipes and important memories. Inspired by her experience with baking, her book aims to allow anyone to bake and create their own master creations. Amirah Kassem’s aim is to make baking less scary and more fun so that everyone can bring joy into their homes and festivities. She has also released 3 children’s books, which showcase the magic of birthdays and their importance to our lives. Kassem has also moved beyond the cake with bakeware, perishables and dinnerware collection with Williams-Sonoma, a complete home collection with Pottery Barn Kids & Teen, and footwear and apparel with Vans.

Amirah Kassem lives in Santa Monica with her husband and business partner, Ross “the boss” Harrow, and her daughter Coco.

Contact us at Speakers Inc and follow us on Twitter

Videos

Interest to Book? Send us your enquiry

Speaker Contact Form

Enquiry Form

Talent FAQ's

Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.

Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.

The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.

Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.

Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.

  • Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
  • There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
  • Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
  • When browsing speakers, consider their location to keep travel costs down.
  • Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
  • Be upfront about your needs and expectations to ensure a successful partnership.
  • Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.

Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!

Talent Resources

Talent resources available for download

In order to view the below you must be logged in.

  • Powerpoint Slide – For meeting and event planners
  • Gallery Images
  • High Resolution Images
  • PDF Files
  • Books and Magazine Links
  • Music List
  • Podcast Shows
  • Courses
  • + more
Was this profile helpful?

View further speakers

  • (93)
Chef Brian Malarkey

Chef Brian Malarkey is a culinary virtuoso known for his expertise in modern American cuisine. With an illustrious career marked by innovation and creativity, he has left an indelible mark on the culinary world. Malarkey’s unique approach to cooking involves blending diverse flavors and techniques, resulting in dishes that are not only delicious but also […]

  • Travels from: San Diego, CA
  • Chefs Speakers
  • (41)
Louie Gravance-cover

Louie Gravance is a globally celebrated authority in customer service, employee engagement, and corporate culture transformation. With an unparalleled ability to captivate audiences, Louie translates his rich expertise into actionable strategies that inspire organizations to create unforgettable customer experiences and foster thriving workplace cultures. As a former Disney Institute Professor, Louie brings the magic of […]

  • Travels from: Orlando, FL
  • Culture Speakers
  • (50)
  • (1)
Brittany Hodak

Brittany Hodak is not just a speaker; she’s a force of nature in the world of business and entrepreneurship. With a remarkable track record of inspiring audiences worldwide, she stands as a beacon of insight, innovation, and inspiration. An international keynote speaker and an award-winning business leader, Brittany has left an indelible mark on the […]

  • Travels from: Franklin, TN
  • Customer Experience
  • (39)
Clara Durodié Decoding AI

Clara Durodié is a technology strategist specializing in the business and governance of artificial intelligence (AI) in financial services. She is internationally recognized for her expertise, advising Boards of leading financial institutions, think-tanks, governments, and academia. She also mentors AI startups on governance, funding and growth strategy. She is consistently named on numerous global lists […]

  • Travels from: London, UK
  • Artificial Intelligence
  • (56)
Marcus Allen

Marcus Allen stands as a beacon of excellence in the realm of American football, a luminary whose legacy transcends mere statistics to embody the essence of athleticism, perseverance, and leadership. As a former NFL legend, his name is etched in the annals of sporting history, celebrated for his remarkable achievements both on and off the […]

  • Travels from: Los Angeles, CA
  • Sporting Speakers
  • (9)
Eric Termuende - One Degree Shift

Eric Termuende is a seasoned keynote speaker and best-selling author who has given over 400 presentations to industry-leading businesses and associations all over the world. Now, with The Great Resignation in full force and organizations and associations struggling to attract and retain top talent, Eric Termuende keynote presentations inspire business leaders to prepare for the […]

  • Travels from: Vancouver, BC
  • Generational Speakers
  • (81)
Aaron Davis

Aaron Davis is a beacon of inspiration, a seasoned professional speaker, coach, trainer, and attitude expert. His journey embodies resilience, determination, and the transformative power of a Champion Attitude. Aaron’s personal trials and triumphs have not only shaped his own perspective but have equipped him with profound insights into the profound impact of attitude on […]

  • Travels from: Lincoln, NE
  • Motivational Speakers
  • (19)
  • (4)
Tracey Spicer

Tracey Spicer is a prominent figure in Australian journalism, celebrated for her impactful work as a journalist, broadcaster, author, and advocate for gender equality. With multiple Walkley Awards to her name, Spicer’s career spans across various media platforms, including television, radio, and print. Beyond her journalistic achievements, she is renowned for her advocacy efforts, particularly […]

  • Travels from: Sydney, NSW
  • Journalism Speakers
Disclaimer
The profiles and images embedded on these pages are from various conference entertainers and other talent.

These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.

Fee ranges where listed on this website are intended to serve as a guideline only.

All talent fees exclude VAT, travel and accommodation where required.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel

Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.