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This course will explain how to use a technique called Art of evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are.
Do you want to change the world like Apple?
I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was “real.” I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history.
Subsequently I’ve used evangelism to introduce many new products. I’m currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We’ve signed up over 10 million customers in 179 countries in less than four years. That’s the power of evangelism!
This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action.
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Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool, and executive fellow at the Haas School of Business at UC Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple.
He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Learning Points
This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.
Who this course is for:
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Guy Kawasaki is currently serving as the Chief Evangelist of Canva, a leading online design platform, he continues to shape the way businesses and individuals approach creative expression. Kawasaki is also the creator and host of Guy Kawasaki’s Remarkable People podcast, where he interviews a diverse array of individuals who have made significant impacts in […]
Overcoming a decade in Zimbabwe’s Prisons through this gripping keynote, I will take you on a journey through my life as a self-made businessman in the safari industry in Bulawayo, Zimbabwe. I’ll share details of an incident that led to my wrongful imprisonment, the emotional impact of my conviction without a body, against police evidence, […]
Discover Your Invisible Stories by taking control of the stories you tell others starts with taking control of the stories you tell yourself. Each day, your mind is filtering stories about your abilities and your worth. It’s up to you to make sure they are good ones. Diving deeper into the lessons of Kindra’s book, […]
Aligned for Abundance is your birthright. AND YET IT CAN FEEL SO ELUSIVE. And maybe you’re doing all the “right things” tactically and strategically in your business or career to earn more money, and yet no matter what you do you feel like you can’t achieve the level of financial abundance you really desire. I […]
Maybe you have struggled to create authentic connections with colleagues and friends in the virtual workplace need to Decoding Digital Communication. With the increased amount of digital communications, perhaps you have also experienced an increase in miscommunications, uncertainty and angst. What are the hidden signals we are receiving and sending? More importantly, what does it […]
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This self-paced On-Demand Certificate Program is designed to equip leaders and practitioners with research-based tools and strategies to foster digital flourishing. On-Demand Certificate Program Understand key terminology of digital wellness and the attention economy Identify the warning signs of technology addiction, dependency and distress Understand current technology trends and their impact on human behavior Discuss […]
When you become an inspiring and thought-provoking person to Speak Like a Pro, I promise you the word will spread. People will track you down, asking you to share your message and tell your stories! Before you spend any time or money on marketing to an unidentified audience, it’s critical that you identify your message. […]
Public speaking is a learned skill. And, becoming a better speaker is about becoming a better communicator. This comprehensive Masters Course in Public Speaking has been designed to take place over four weeks, allowing you, as the student, to garner the most knowledge and value from the lessons. As modules and topics unfold over weekly […]
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