The Art of Evangelism
Payment Options
- One-Time Payment
- Cost: $99.99
- UDemy Academy
About Course
This course will explain how to use a technique called Art of evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are.
Do you want to change the world like Apple?
I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was “real.” I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history.
The Art of Evangelism
Subsequently I’ve used evangelism to introduce many new products. I’m currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We’ve signed up over 10 million customers in 179 countries in less than four years. That’s the power of evangelism!
This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action.
Contact us at Speakers Inc and follow us on Twitter
About Instructor
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool, and executive fellow at the Haas School of Business at UC Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple.
He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Learning Points
Who is this for?
This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.
Who this course is for:
- Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic products
- Engineers and product managers who are introducing new products
- Companies that need third-party developers and partners
- My target audience is not people with more money than brains who want to buy market share and make a quick buck.
What will you learn?
- Define your cause, whether it is a business or a public interest concern
- Create a mantra, goals, and tactics to further your cause
- Effectively pitch and demo your product
- Use the stages of evangelism to accelerate your success
- Leverage social media to evangelize more widely
- Find, train, and recruit new evangelists
Material included
- 2.5 hours on-demand video
- 3 articles
- 14 downloadable resources
- Access on mobile and TV
- Certificate of completion
Videos
View Course Categories
Instructor Speaking Profiles
- Marketing Expert
Guy Kawasaki is currently serving as the Chief Evangelist of Canva, a leading online design platform, he continues to shape the way businesses and individuals approach creative expression. Kawasaki is also the creator and host of Guy Kawasaki’s Remarkable People podcast, where he interviews a diverse array of individuals who have made significant impacts in […]
View other courses available
- Storytelling Courses
Kindra’s most comprehensive digital storytelling training program. Stories That Stick Mastery is designed to engrain the skill of storytelling into your psychology; giving you the tools to captivate customers, influence audiences and transform your business. Transform Your Purpose into a Story that Captivates and Converts Craft the 4 most critical stories to your business that […]
- Instructor: Kindra Hall
- Online Course
- Business Strategy
Your business Principles will never outperform your knowledge and build it 30X. The challenges every business faces are unique and require a unique approach to finding success. This is where so many business and entrepreneurial training programs fall short – offering a formulaic, “next big thing” approach rather than focusing on the unique and specific […]
- Instructor: Brad Sugars
- Online Course
- Executive Coaching
Did you know that less than 15% of the population are high-performing and need a Executive Impact Accelerator? And high performers spend at least 65% of their work effort and time on the things that have high executive impact and are not urgent? Are your leaders stressed and working long hours? Are your leaders focused […]
- Instructor: Dr Stacey Ashley
- Free
- Soft Skills
Microexpressions are facial expressions that happen in a fraction of a second. They occur due to involuntary and voluntary emotional responses, revealing a person’s genuine emotions. The human face is constantly sending signals, and we use it to understand the person’s intentions when we speak to them. In Decode, we dive deep into these micro […]
- Instructor: Vanessa Van Edwards
- Online Course
- Branding Course
Time For A Brand Refresh and Branding Strategies? Are you frustrated because you feel invisible no matter how much work you do to grow your business? Are you willing to do the work, but not sure which tactics will provide the best results? Beyond taking risks, Jasmine Star understands the challenge of thinking like a […]
- Instructor: Jasmine Star
- Currently Discounted
- Digital Courses
Maybe you have struggled to create authentic connections with colleagues and friends in the virtual workplace need to Decoding Digital Communication. With the increased amount of digital communications, perhaps you have also experienced an increase in miscommunications, uncertainty and angst. What are the hidden signals we are receiving and sending? More importantly, what does it […]
- Instructor: Erica Dhawan
- Online Course
- Leadership Courses
This self-paced On-Demand Certificate Program is designed to equip leaders and practitioners with research-based tools and strategies to foster digital flourishing. On-Demand Certificate Program Understand key terminology of digital wellness and the attention economy Identify the warning signs of technology addiction, dependency and distress Understand current technology trends and their impact on human behavior Discuss […]
- Instructor: Digital Wellness Institute
- Online Course
- Growth Mindset
Enroll in this 5-module UNSTOPPABLE MINDSET interactive training program for supercharging your personal and workplace achievement skills. (Total learning time: 4.5 hours) This course is based on our popular UNSTOPPABLE book series and Fortune 500 workshop series taught by former Navy SEAL and serial entrepreneur Alden Mills, which has helped executives from companies and government […]
- Instructor: Alden Mills
- Online Course
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.