Make Your Ideas Stick

Payment Options

  • One-Time Payment
  • Cost: $199.99
  • UDemy Academy
About Course

For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.

The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.

Make Your Ideas Stick

This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.

Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.

View further Online Courses and download our Mobile App

Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.

With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.

Course Modules

  • The six traits of sticky ideas
  • The “Curse of Knowledge”

  • CORE: Finding the core of your message
  • COMPACT: Using the “anchor & twist” method

  • Crystallizing and breaking schemas to seize attention
  • Using curiosity gaps to sustain attention

  • Switching from abstract to concrete language to aid understanding
  • Supporting your argument with examples: The table metaphor

  • Using human-scale numbers: Data for credibility
  • Letting your audience members “see for themselves”

  • Speaking to the Elephant: Communication must motivate the audience
  • Pushing for the “why”: Sticky ideas make people care

  • Using stories to simulate and inspire action

  • Reviewing the SUCCESS elements — and why they work

  • BONUS: Stickiness for teachers
  • BONUS: Stickiness for marketers and salespeople
  • BONUS: Making yourself stick (for applications, job interviews, etc.)

Learning Points

  • Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)

  • How to make your messages stick with an audience
  • How to spot the traits that sticky ideas have in common
  • Why so many presentations and pitches are unmemorable and unpersuasive
  • How to get your audience to care about your communications

  • 3 hours on-demand video
  • 3 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Videos

View Course Categories

Instructor Speaking Profiles

Dan Heath
  • Business Strategy

Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]

  • (42)

User Reviews

View other courses available

Kathy Caprino
  • Entrepreneurship

Dramatically boost your joy, happiness, and success – and reduce burnout and stress – in your Amazing Career Project today. Join the Amazing Career Project and take the right action to experience the relief and peace that comes from positive change. These are the tools, strategies, live coaching and expert guidance to get you there […]

  • Instructor: Kathy Caprino
  • Join Waiting List
Master Newsjacking
  • Marketing Courses

With Master Newsjacking, You Will Get Media Attention and Grow Your Business. Learn How to Easily Generate Sales Leads and Add New Customers at Zero Cost. Master Newsjacking Unlike other sales and marketing approaches where you interrupt potential customers with your offering, Newsjacking is all about getting in front of buyers when they are eager […]

  • Instructor: David Meerman Scott
  • Online Course

NEURO-LINGUISTIC PROGRAMMING (NLP) TRAINING & CERTIFICATION Up Your Game. Master Your Mind. Be Unstoppable. Feel like you’re not making the impact you want? Our NLP training and certification program will help you, communicate better and become highly effective at everything you do to make a big impact. Increase your ability Impact others. Get past that […]

  • Instructor: James R. Elliot
  • Free
Masters Course in Public Speaking

Public speaking is a learned skill. And, becoming a better speaker is about becoming a better communicator. This comprehensive Masters Course in Public Speaking has been designed to take place over four weeks, allowing you, as the student, to garner the most knowledge and value from the lessons. As modules and topics unfold over weekly […]

  • Instructor: Liz Brunner
  • One-Time Payment
Dan Heath
  • Business Strategy

For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick. The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others […]

  • Instructor: Dan Heath
  • UDemy Academy
  • Leadership Courses

Having been there, done that, Ian Russell retired from mainstream corporate life in 2018 and wrote the bestselling, down to earth, business book: The Other End of the Telescope. In the book, Ian shines an irreverent but hard-hitting spotlight on the absurdities of getting things done in large business, examines the loneliness and tough realities […]

  • Instructor: Ian Russell
  • FutureSelf Academy
Vishen Lakhiani
  • Growth Mindset

This is a program for anyone looking to expand their reach, grow their network and build an alliance of connections globally. Through the Mastering Authentic Networking program, you gain a remarkable framework anyone can use to nurture a personal network of authentic and transformational relationships. Even if you’ve never considered yourself a “people” person. And […]

  • Instructor: Vishen Lakhiani
  • Join Waiting List
speakers inc logo 2023
  • Leadership Courses

This self-paced On-Demand Certificate Program is designed to equip leaders and practitioners with research-based tools and strategies to foster digital flourishing. On-Demand Certificate Program Understand key terminology of digital wellness and the attention economy Identify the warning signs of technology addiction, dependency and distress Understand current technology trends and their impact on human behavior Discuss […]

  • Instructor: Digital Wellness Institute
  • Online Course

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel