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For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
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With Master Newsjacking, You Will Get Media Attention and Grow Your Business. Learn How to Easily Generate Sales Leads and Add New Customers at Zero Cost. Master Newsjacking Unlike other sales and marketing approaches where you interrupt potential customers with your offering, Newsjacking is all about getting in front of buyers when they are eager […]
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Public speaking is a learned skill. And, becoming a better speaker is about becoming a better communicator. This comprehensive Masters Course in Public Speaking has been designed to take place over four weeks, allowing you, as the student, to garner the most knowledge and value from the lessons. As modules and topics unfold over weekly […]
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick. The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others […]
Having been there, done that, Ian Russell retired from mainstream corporate life in 2018 and wrote the bestselling, down to earth, business book: The Other End of the Telescope. In the book, Ian shines an irreverent but hard-hitting spotlight on the absurdities of getting things done in large business, examines the loneliness and tough realities […]
This is a program for anyone looking to expand their reach, grow their network and build an alliance of connections globally. Through the Mastering Authentic Networking program, you gain a remarkable framework anyone can use to nurture a personal network of authentic and transformational relationships. Even if you’ve never considered yourself a “people” person. And […]
This self-paced On-Demand Certificate Program is designed to equip leaders and practitioners with research-based tools and strategies to foster digital flourishing. On-Demand Certificate Program Understand key terminology of digital wellness and the attention economy Identify the warning signs of technology addiction, dependency and distress Understand current technology trends and their impact on human behavior Discuss […]
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